Blog · field notes
Playbooks in public.
Embargo strategy, tier-1 placement, APAC localisation, crisis communications, and KOL wave design. Drawn from six years and 50+ launches.
Web3 Crisis Communications Playbook: From Rug Pull Allegations to Community Trust
Crisis communications management for crypto companies. Rug pull allegation reputation management and community trust rebuilding after a Web3 crisis.
Read playbook →Web3 PR Embargo Strategy 2026: How to Coordinate Tier-1 Press Without Breaking the Story
How to coordinate embargoed press releases for blockchain funding rounds. Embargo timing, journalist relationships, and recovery from embargo breaks in Web3 PR.
Read playbook →
Token Launch PR Timeline: The 90-Day Pre-TGE Comms Plan
A week-by-week pre-TGE PR timeline with tier-1 outlets, embargo cadence, and founder deliverables. 90 days from narrative seeding to launch day.
Read playbook →
APAC Web3 PR Playbook: Korea, Japan, Vietnam, India
How Korea, Japan, Vietnam and India press cycles actually differ, and the order to sequence a Web3 launch across them without wasting budget.
Read playbook →
Forbes Contributor Strategy for Founders After the 2024 Changes
Forbes closed open applications in 2024 and culled contributors in December 2025. Here's what actually works now for founders: contributor, Councils, or op-ed alternatives.
Read playbook →
Web3 Founder Podcast Tour: Book 8-12 Tier-1 Shows in 90 Days
How to run a Web3 founder podcast tour: the three-tier show list, the pitch that lands replies, and the clip loop that turns one recording into 12 assets.
Read playbook →
Web3 PR Embargo Operations: The Tactical Playbook (2026)
The operational embargo playbook for Web3 founders: outlet sequencing, embargo letter templates, breach response, time-zone math, and the long-tails nobody writes about.
Read playbook →Tier-1 Crypto Media Outreach: How to Build Web3 Journalist Relationships That Actually Land Coverage
Tier-1 crypto media outreach and Web3 journalist relationship management. AI startup PR, enterprise blockchain media coverage, content writing services.
Read playbook →