Courses & workshops · 8 programs
PR workshops, masterclasses and courses.
Shilika Jain teaches public relations as workshops, masterclasses, guest lectures, media training and multi-module courses. There are eight programs for students, C-suite executives and founders. Each one comes in three depths: a one-hour masterclass built on a single slide deck, a three-day workshop with daily deliverables, and a six-module course with activities and quizzes.
Taught by an operator
Lessons from live campaigns, not a textbook.
Every module uses work Shilika ran: GAIA, Fluence, RARI Chain, MANTRA Chain, Web3Auth and APAC launches.
Three depths for every program
Pick the depth that fits the room. The same program can start as a one-hour masterclass and grow into a full course for the next cohort.
| Format | Length | How it runs | Best for | Leaves people with |
|---|---|---|---|---|
| One-hour masterclass | 60 minutes | A single slide deck, taught live, with Q&A built in. | Guest lectures, conference sessions, team lunch-and-learns, accelerator demo weeks. | One framework and a checklist people can use the next morning. |
| Three-day workshop | 3 days, about 6 hours a day | Twelve sessions of teaching plus live exercises, with a deliverable at the end of each day. | Accelerator cohorts, leadership offsites, university immersion weeks, in-house comms teams. | Finished work: a narrative, a media list, pitches, a release, a rehearsed spokesperson. |
| Multi-module course | 6 modules, usually one a week | Six slide decks, one activity and one quiz per module, and a capstone reviewed by Shilika. | Semester electives, cohort programs, founders who want to run their own PR after the course. | A skill that sticks, checked by quizzes and a graded capstone. |
PR workshops for students
For universities, business schools and mass communication departments. One program explains how PR and newsrooms work, one is a hands-on lab where every session produces a portfolio piece, and one is a guest lecture on PR and corporate communications.
PR fundamentals workshop for students
Mass communication, journalism, business and marketing students meeting PR for the first time.
See the syllabusWorkshopPractical PR workshop for students
Mass communication, journalism and business students who want PR work samples, not just theory.
See the syllabusGuest lecturePR guest lecture
Universities, business schools and mass communication departments that want a working PR operator in the room.
See the syllabusCourse · adapts for studentsFounder PR course
Seed to Series A founders and the first marketing hire who will own PR.
See the syllabusMedia training for C-suite executives
For CEOs, CXOs and spokespeople who are about to face reporters, podcast hosts or a hard question on a panel. Message discipline, interview formats and crisis statements, rehearsed on camera.
Executive media training
CEOs, CXOs, board-facing leaders and anyone named as a company spokesperson.
See the syllabusGuest lecture · adapts for c-suitePR guest lecture
Universities, business schools and mass communication departments that want a working PR operator in the room.
See the syllabusMasterclass · adapts for c-suiteInternational PR masterclass
Founders and growth leads taking a launch, raise or partnership into two or more markets at once.
See the syllabusCourse · adapts for c-suiteFounder PR course
Seed to Series A founders and the first marketing hire who will own PR.
See the syllabusPR courses for founders and operators
For founders, first marketing hires and accelerator cohorts who want to run their own press. Positioning, media outreach, press releases and storytelling, with versions for AI and Web3 founders and for teams launching across borders.
Founder PR course
Seed to Series A founders and the first marketing hire who will own PR.
See the syllabusWorkshopPR workshop for AI founders
Pre-seed to Series A AI founders and the first hire who will own comms.
See the syllabusWorkshopPR workshop for Web3 founders
Crypto founders and first comms hires with a mainnet, raise, TGE or listing on the calendar.
See the syllabusMasterclassInternational PR masterclass
Founders and growth leads taking a launch, raise or partnership into two or more markets at once.
See the syllabusMedia training · adapts for founders & operatorsExecutive media training
CEOs, CXOs, board-facing leaders and anyone named as a company spokesperson.
See the syllabusWhere has Shilika Jain taught and spoken?
Shilika has taught PR to accelerator founders, university students and Web3 builders since 2022. Each item links to her own post about it. She trained in public speaking through Toastmasters and has interviewed founders herself as a CryptoDaily UK contributor, so she teaches both sides of the interview.
- Spoke to students at SJCC, Bengaluru, on Web3 and blockchain.
- Judged a Stellar founder cohort run by Myosin and advised founders on PR strategy.
- Ran a PR workshop for the XRPL Labs Accelerator with Tenity, for PayFi and tokenisation founders.
- Invited to speak at an IIT event.
- Moderated the PR panel at India Blockchain Week.
- Spoke on "Mastering the ABCs of Web3 PR" at India Blockchain Week 2024.
- Presented a PR workshop in the Myosin Learns series.
- Panelist at the Poloniex India launch event on the state of crypto exchanges in India.
Booking a keynote, panel or podcast instead? See the speaker page.
Frequently asked questions
Does Shilika Jain run PR workshops for universities and colleges?
Yes. She has spoken to students at SJCC in Bengaluru and been invited to speak at an IIT event. The student programs run as guest lectures, three-day immersion workshops or semester-length courses with quizzes and a graded capstone.
What is the difference between the masterclass, the workshop and the course?
The masterclass is one hour and one slide deck. The workshop is three days of teaching and live exercises with a deliverable each day. The course is six modules, each with its own deck, an activity and a quiz, plus a capstone Shilika reviews.
Can the workshops run online?
The one-hour masterclass and the six-module course work well online. The three-day workshop works best in person, inside an accelerator, an offsite or a university immersion week.
How much does a PR workshop with Shilika Jain cost?
Pricing is quoted per cohort, based on format, group size and location. Student and non-profit sessions are often considered pro bono. A 30-minute call is enough to scope it.
Can a program be customised for our company or sector?
Yes. Every exercise can use your own company, roadmap and target outlets, and the case studies can be swapped for your sector. Founder cohorts usually work on their real launches.
Does Shilika also speak at conferences?
Yes. Keynotes, panels, fireside chats and podcasts are on the speaker page. This page covers the teaching formats: workshops, masterclasses, guest lectures and courses.
Book a program
Bring a workshop to your cohort, class or team.
Share the audience, group size and dates. Shilika will suggest the program and depth, then tailor the decks, exercises and quizzes.
Book a 30-min scoping call