A fractional PR manager runs the full PR function on a part-time retainer instead of an agency contract. For Web3 and AI founders, that means one senior operator handling narrative, embargoed press, founder profiling, KOL waves, APAC localisation, and launch comms. The retainer is sized to the work, founder access is direct, and accountability is tied to placements in Forbes, CoinDesk, Cointelegraph, Decrypt, The Block and Blockworks rather than billable hours.

Fractional PR retainers run a fraction of a traditional agency contract because there are no account-team layers. Web3 retainers typically sit at $5K to $14K per month, AI startup retainers at $6K to $14K, cybersecurity retainers at $7.5K to $15K, and token launch sprints at $20K to $60K. Full 2026 pricing teardown is here. Book a 30-minute teardown for a scoped quote.

Forbes, CoinDesk, Cointelegraph, Decrypt, The Block, Blockworks, Bitcoin Magazine, Benzinga, Yahoo Finance, AI Magazine, The Defiant, CryptoSlate, CryptoNews, CryptoPotato and CryptoDaily globally. Regionally: BloomingBit, TokenPost and Coinness in Korea, CryptoTimes JP and Coinpost in Japan, ChainCatcher and Jinse for Greater China, and Inc42, e27 and Economic Times for India and SEA.

Korea, Japan, Vietnam, China, Singapore, India and the UAE. Each market gets native-language placements, regional KOL waves on X, Telegram, Farcaster and local platforms, on-ground access at Korea Blockchain Week, Token2049 Singapore, Token2049 Dubai, Japan Blockchain Week and ETHIndia, plus a local journalist database rather than translated press releases. See the APAC service page.

A Web3 PR agency assigns a junior account team, starts retainers higher, and filters founder access through layers. Fractional PR is one senior operator embedded with the founder, no markup on placements, and accountability tied to coverage in named outlets rather than billable hours. The full side-by-side is in Fractional PR vs Web3 PR agency: how to choose in 2026.

Yes. The same playbook — category narrative, founder profiling, journalist mapping, podcast tours, op-ed ghostwriting — applies to AI startups whether or not they are on-chain. Gaia AI was placed as "the Stripe for AI agents" across Forbes, Decrypt and Benzinga. AI Magazine, Forbes AI coverage, The Information and category-defining op-eds are the typical surface area. AI startup PR service page.

Yes. Cybersecurity PR combines media relations (TechCrunch Security, Dark Reading, The Record, CyberScoop, SC Magazine) with analyst relations (Gartner, Forrester, IDC, Omdia) and AEO work so vendors get cited by analysts and AI engines. Retainers run $7.5K to $15K per month for the fractional layer covering both media and analyst surfaces. Cybersecurity PR service page.

Yes. Three productised offers: Op-Ed of the Month at $2,500 per month, the Founder Essay Package at $3,500 to $7,500 per piece, and the Whitepaper Sprint at $7,500 to $20,000. Forbes-grade voice, technical accuracy, AI-search ready. Built for Web3 and AI founders who want to show up in CoinDesk Opinion, Cointelegraph, Decrypt, Forbes Council and AI Magazine under their own byline. Content writing service page.

Start with the entity, not the keyword. The 2026 playbook is: schema-marked founder and organisation profiles, named-source PR placements that ChatGPT, Perplexity, Claude and Gemini already cite, FAQPage and HowTo blocks that answer the exact buyer question, and a 90-day citation panel to measure which engines pick the brand up. Most newly-funded Web3 and AI startups go from zero AI citations to 8 to 15 inside one quarter when the schema, content and PR layer run together.

Gaia AI positioned as "the Stripe for AI agents" across Forbes, Decrypt and Benzinga. RARI Foundation landed 11 simultaneous Tier-1 placements at mainnet launch. MANTRA Chain shipped the $11M raise narrative with a Middle East angle. Fluence Network led DePIN category creation. Web3Auth shipped the Google Cloud × Firebase story across Blockworks, CoinDesk and Yahoo Finance. Bullieverse landed gaming and culture coverage. See all case studies.

Book a 30-minute teardown at calendly.com/shilikajain. Bring your roadmap, your funding stage, and the one publication you want to be in. You leave with a scoped plan and an honest read on whether fractional PR is the right call, or whether an agency or in-house hire is the better fit. No pitch deck, no agency-style sales process.