Playbook · 122 field guides
Field guides.
The long-form playbooks that sit behind the practice. Pitch guides, regional teardowns, pricing breakdowns, and the trade-offs every founder weighing PR should know before signing. New to the terms? Start with the PR glossary.
The Tier-1 PR Trap: Why Web3 Founders Chase the Wrong Outlets
An 8-minute breakdown of why a Forbes mention can be worse than a niche placement, and how to read which publications actually move a roadmap.
Read playbook →APAC PR Playbook 2026: Korea, Japan, Vietnam, India
An 11-minute regional teardown of which outlets matter (BloomingBit, CryptoTimes JP, ChainCatcher, Jinse, Inc42), how to pitch them, and what most agencies miss.
Read playbook →Founder Profiling Sprint: 90 Days to Category Voice
A 6-minute founder profiling sprint covering cadence, calendar, and the four hand-offs that turn a technical founder into a category-defining voice.
Read playbook →How Much Does Crypto PR Cost in 2026? Honest Pricing
What crypto PR actually costs in 2026: agency retainers, fractional models, single-launch sprints, KOL waves, and the hidden line items most contracts bury.
Read playbook →How to Get Featured in CoinDesk in 2026: Pitch Guide
What CoinDesk editors filter for, pitch templates that land, embargo etiquette, and three worked examples from a senior Web3 PR operator’s 2026 playbook.
Read playbook →Fractional PR vs Web3 PR Agency: How to Choose in 2026
Cost, speed, founder access, bandwidth, and accountability. A decision tree for Web3 and AI founders weighing the two engagement models.
Read playbook →Best Web3 PR Agencies and Consultants in 2026: an Honest Field Guide
A criteria-led 2026 ranking of Web3 PR firms — Lunar Strategy, EAK Digital, Coinbound, Outset PR, High Vibe PR — and a fractional senior-operator alternative.
Read playbook →Crypto PR vs AI PR in 2026: How the Playbooks Differ
A side-by-side teardown of the two PR playbooks. Crypto runs on speed and crypto-native outlets; AI runs on credibility and mainstream tech press.
Read playbook →PR Strategy for AI Startups in 2026: The Playbook
A 14-minute pillar on positioning, narrative architecture, journalist mapping (Forbes, The Information, TechCrunch, VentureBeat), AI Overviews citations, KOL waves and measurement — with the Gaia AI "Stripe for AI agents" worked example.
Read playbook →Cybersecurity PR in 2026: How Vendors Get Cited by Analysts and AI Engines
A 12-minute pillar on the analyst-first, threat-research-led PR program. Gartner, Forrester and IDC briefing cadence, named security desks (Dark Reading, SC Media, CyberScoop, SecurityWeek), and the AI Mode citation tactics that move a vendor shortlist.
Read playbook →7 Mistakes Web3 Founders Make With PR Agencies in 2026
A 9-minute field guide to the seven most expensive Web3 PR mistakes — chasing the logo, generalist agencies, junior execution, no news hook, English-only reach, ignoring AI search, and vanity metrics — with the fix for each.
Read playbook →The Pre-Token Launch PR Checklist for 2026: 25 Steps Before TGE
A 10-minute, 25-item checklist across five phases over an eight-week run-up: foundation and positioning, narrative and assets, media and KOL outreach, launch week, and post-TGE follow-through. Free one-page PDF download.
Read playbook →How to Pitch Cointelegraph in 2026: Pitch Guide
A 9-minute pitch guide to Cointelegraph: how the newsroom is structured (news desk, Markets, Magazine, Opinion, Sponsored), the dated news peg, the under-150-word pitch, the editorial firewall, and using the multilingual editions for APAC reach. Sister guide to the CoinDesk playbook.
Read playbook →Op-Eds vs Press Releases for Web3 Founders in 2026
An 8-minute comparison of the two content-led PR tools: what each does, which earns coverage, why op-eds get cited by AI engines while releases do not, ghostwriting cost, and how to sequence both around a launch.
Read playbook →Web3 Narrative and Positioning Strategy in 2026
Positioning decides which category you compete in before a single pitch goes out. How to build a narrative that a reporter, an investor and a user all believe.
Read playbook →Crypto Go-to-Market Strategy in 2026: Where PR Fits
A GTM plan that treats PR as an afterthought wastes its own launch. Where earned media sits in a token or protocol go-to-market, and in what order.
Read playbook →Best NFT News Outlets to Pitch in 2026
A working media list for NFT coverage: which outlets run what, how their desks differ, and how to pitch each one without wasting the shot.
Read playbook →Zero-Knowledge Proof PR in 2026: Explaining ZK Without Losing the Reader
ZK tech is genuinely hard to explain. The translation layer that turns proof systems into a story a mainstream reporter can run.
Read playbook →Crypto Sustainability and ESG PR in 2026
Energy and ESG questions still shape how crypto gets covered. How to talk about sustainability credibly, without greenwashing claims you cannot back up.
Read playbook →How to Get Featured in Decrypt in 2026: Pitch Guide
What Decrypt's editors filter for, the explainer-friendly angle that lands, and a pitch template from a senior Web3 operator's playbook.
Read playbook →How to Get Covered by The Block and Blockworks in 2026
The two outlets that move institutional crypto. What their reporters cover, why data and primary sourcing win, and how to pitch each.
Read playbook →How to Get Bloomberg Crypto Coverage in 2026
Bloomberg is the hardest room in crypto. What clears the bar, the data and named-source threshold, and a realistic path for a startup.
Read playbook →How to Get Your Crypto Project Into Forbes in 2026
Forbes staff vs Forbes Councils vs contributors, what each is worth, and how to earn a real editorial feature instead of a pay-to-play byline.
Read playbook →Crypto Press Release Distribution in 2026: What Actually Works
Wires, crypto-native PR networks, and direct pitching compared. Where distribution helps, where it is theatre, and what editors actually read.
Read playbook →Best Crypto Press Release Services Compared in 2026
A criteria-led look at the main crypto PR-distribution services, what they really deliver, and the cheaper earned-media alternative.
Read playbook →Free Token Listing and Press Release Sites: Worth It in 2026?
The honest read on free listing and PR sites: what they do for visibility, where they hurt credibility, and what to use instead.
Read playbook →How to Get Press Coverage for a Startup Without Investors
No raise, no logo, no problem. The angles that earn coverage when you cannot lead with funding, drawn from real launches.
Read playbook →How to Get Press Coverage for a Startup: What Reddit Gets Right and Wrong
The most-upvoted PR advice on Reddit, fact-checked by an operator. What holds up, what wastes your time, and what to do instead.
Read playbook →Crypto Media Relations in 2026: Building Real Journalist Relationships
Coverage is a relationship, not a transaction. How to build a real journalist network, what to never do, and how trust compounds.
Read playbook →How to Announce a Binance Listing: PR Strategy for 2026
An exchange listing is a 24-hour window. How to coordinate the announcement, the embargo, and the KOL wave so the listing actually lands.
Read playbook →Crypto Exchange Listing Announcement PR: Best Practices for 2026
Binance, OKX, Bybit, KuCoin and the rest. The repeatable listing-announcement playbook and the compliance lines you cannot cross.
Read playbook →What a Token Launch PR Campaign Costs in 2026
Sprint vs retainer vs full launch-plus-tail, what each tier buys, and the hidden line items in a TGE budget.
Read playbook →Best Token Launch Marketing Agencies in 2026: a Field Guide
A criteria-led look at token-launch and TGE agencies, the trade-offs of each model, and a fractional-operator alternative.
Read playbook →Crypto Presale and Launchpad Marketing Playbook for 2026
Launchpads bring liquidity, not narrative. How to build demand and credibility around a presale without the usual hype-cycle damage.
Read playbook →PR for a Stablecoin Launch in 2026
Stablecoins are a trust product. How to run comms that lead with reserves, audits and regulation instead of yield, and earn serious coverage.
Read playbook →PR for an NFT Project in 2026: Beyond the Hype Cycle
NFTs grew up. How to earn coverage for utility, IP and culture now that the speculative wave is over, with named outlets and angles.
Read playbook →The TGE Communications Timeline for 2026: Week by Week
An eight-week, dated comms timeline into and out of a token generation event, mapping narrative, media, KOLs and crisis prep to the calendar.
Read playbook →Airdrop PR and Comms Strategy for 2026
Airdrops are a comms event, not just a distribution mechanic. How to message eligibility, avoid a farming-only narrative, and earn real coverage.
Read playbook →Post-TGE PR: The First 90 Days After Listing
Most teams go quiet after the token lands. The sustained-coverage playbook that keeps momentum, sentiment and AI-citation share alive.
Read playbook →How to Get Media Coverage for a DeFi Protocol in 2026
DeFi coverage rewards mechanism clarity and real TVL. How to pitch a protocol without sounding like every other yield story.
Read playbook →Best DeFi PR Agencies in 2026: an Honest Comparison
A criteria-led look at agencies that actually understand DeFi, the trade-offs of each, and when a fractional operator beats all of them.
Read playbook →PR Strategy for a DePIN Project in 2026
DePIN had to become a beat before it could become a story. How to make decentralized-infrastructure coverage land, with the Fluence playbook.
Read playbook →Blockchain Gaming PR in 2026: How to Promote a Web3 Game
Web3 games have two audiences who hate each other's language. How to run dual-track PR for gamers and crypto media without alienating either.
Read playbook →PR for a Web3 Infrastructure Startup in 2026
Infra has no token hype and no consumer story. How to make wallets, RPCs, oracles and middleware newsworthy, with the Web3Auth playbook.
Read playbook →PR for a Crypto Exchange in 2026
Exchanges live and die on trust. How to run comms across listings, security, regulation and regional access without one breach erasing it all.
Read playbook →PR for an RWA and Tokenization Project in 2026
Real-world assets is where TradFi credibility meets crypto distribution. How to earn coverage that institutions and crypto media both take seriously.
Read playbook →PR for a Restaking and Intents Project in 2026
The hardest narratives in crypto are the most technical. How to make restaking, intents and shared security legible to editors and AI engines.
Read playbook →Crypto Crisis Communications in 2026: Exploits, Hacks and Depegs
The first hour decides the story. A field guide to running comms through an exploit, hack or depeg, with the holding-statement template.
Read playbook →PR for AI x Crypto and Agentic Projects in 2026
Projects at the AI-and-crypto seam need both playbooks at once. How to run credibility-led AI PR and speed-led crypto PR in parallel.
Read playbook →Best Web3 PR Agencies in India in 2026
India is a home market, not an afterthought. The outlets that matter (Inc42, YourStory, ET), the agencies that get it, and the fractional alternative.
Read playbook →Best Web3 PR Agencies in the USA in 2026
The US crypto press is the most crowded room in the world. How to choose a US-focused agency and what separates access from noise.
Read playbook →Best Crypto PR Agencies in Singapore in 2026
Singapore is APAC's crypto capital and a Token2049 anchor. The outlets, the event-led access, and how to choose an agency that has both.
Read playbook →Crypto PR in Korea in 2026: Outlets, KOLs and Access
Korea is roughly half of Asia's crypto media traffic. The native outlets, the KOL culture, and the compliance shifts you cannot ignore.
Read playbook →Crypto PR in Japan in 2026: Outlets and Approach
Japan rewards patience, precision and process. The native outlets, the regulatory migration, and why Western pitch habits fail here.
Read playbook →Crypto PR in Dubai and MENA in 2026
MENA pairs real capital with friendly regulation. How to use Token2049 Dubai, VARA clarity and regional outlets to build a credible story.
Read playbook →Crypto PR in Vietnam in 2026
Vietnam is one of the highest crypto-adoption markets on earth and one of the least understood by Western agencies. The outlets and the access.
Read playbook →Token Launch Marketing Agencies in India in 2026
Launching a token with an Indian home base or audience. The agencies, the compliance reality, and the dual-track launch that works here.
Read playbook →Best AI Startup PR Agencies in India in 2026
India's AI startup scene is global-facing from day one. How to run PR that earns both Indian and international tech coverage.
Read playbook →The Three APAC Press Windows: Timing Crypto News for Asia in 2026
Asia does not read your news when you publish it. The three regional press windows, the translation lag, and how to time a launch across them.
Read playbook →PR Strategy for an AI Product Launch in 2026
AI launches drown in their own category noise. How to earn coverage by leading with a concrete use case, not 'AI-native autonomous agents'.
Read playbook →AI Startup Series A Funding Announcement PR in 2026
A raise is a commodity until you frame it. How to turn an AI Series A into a category story instead of another funding-round line item.
Read playbook →AI Thought Leadership in 2026: Executive Positioning That Works
In AI, credibility is the whole game. How to position a technical founder as a category authority across op-eds, podcasts and analyst rooms.
Read playbook →PR for an Enterprise AI Company in 2026
Enterprise buyers trust analysts and peers, not hype. How to run AI PR that lands in the rooms a CIO actually reads, including analyst relations.
Read playbook →PR for a Healthcare AI Startup in 2026
Healthcare AI carries a trust and regulatory burden no consumer app does. How to run comms that respects evidence, the FDA and skeptical reporters.
Read playbook →What an AI Publicist Actually Does in 2026
Half buzzword, half real role. What an AI publicist is, what they should deliver, and how to tell a specialist from a rebadged generalist.
Read playbook →How to Get Your AI Startup Into TechCrunch in 2026
TechCrunch still sets the startup agenda. What its reporters cover, the exclusive-vs-embargo call, and a pitch that does not get deleted.
Read playbook →How to Get Covered by The Information in 2026
The Information is the hardest, highest-credibility tech room. What clears its bar, why scoops and sourcing rule, and when to even try.
Read playbook →AI PR Agency Pricing and Packages in 2026
What AI PR actually costs across agency, fractional and project models, what each tier buys, and the line items founders miss.
Read playbook →Best B2B SaaS PR Agencies Ranked in 2026
B2B SaaS PR is a different sport from consumer. A criteria-led look at the field, what separates the best, and the fractional alternative.
Read playbook →How to Build Founder Thought Leadership in 2026
Thought leadership is earned, not posted. The cadence, the channels and the author-entity build that turns a founder into a cited authority.
Read playbook →How to Build a Personal Brand as a Crypto Founder in 2026
The Twitter-and-LinkedIn playbook for crypto founders who would rather ship. What to post, what to never post, and how to sound like yourself.
Read playbook →How to Build a Personal Brand as a Startup Founder in 2026
For AI and tech founders. The content cadence, the platform choices, and the line between useful authority and LinkedIn cringe.
Read playbook →How to Get Podcast Interviews as a Founder in 2026
Podcasts are the most underrated founder channel. How to build a target list, pitch hosts, and turn one tour into a quarter of authority.
Read playbook →How to Submit an Op-Ed to TechCrunch (and Where Else) in 2026
TechCrunch rarely runs outside op-eds, so where do founder essays actually land? The real opinion-desk map and a submission that works.
Read playbook →Op-Ed Ghostwriting for Executives in 2026: How It Works
The founder's name, the founder's thinking, an editor-ready piece. What ghostwriting actually involves, what it costs, and how to keep it authentic.
Read playbook →How to Get Speaking Slots at Crypto Conferences in 2026
Consensus, Token2049, ETHDenver and the rest. How conference programming actually works and how founders earn a real slot, not a side stage.
Read playbook →Best Founder Personal Branding Agencies in 2026
A criteria-led look at the founder-branding field, what separates real positioning from ghostwritten LinkedIn spam, and the fractional model.
Read playbook →LinkedIn Strategy for Web3 and AI Founders in 2026
LinkedIn's 2026 algorithm rewards substance and consistency. The posting system that builds authority without turning into a motivational account.
Read playbook →How to Get Into a Forbes Council in 2026 (and Whether You Should)
Forbes Councils are pay-to-publish, and that changes what they are worth. The honest cost-benefit, the credibility trap, and the alternatives.
Read playbook →Best Fractional PR Consultants for Tech Startups in 2026
What a fractional PR consultant is, how to evaluate one, and why a senior operator part-time often beats a junior-staffed agency full-time.
Read playbook →Best Fractional PR Consultant for a Web3 Startup in 2026
Web3 moves too fast for agency layers. Why fractional fits crypto founders, what to look for, and the trade-offs to weigh honestly.
Read playbook →Fractional PR Cost and Monthly Retainer Pricing in 2026
What fractional PR really costs, what a retainer should include, and how to tell a fair price from an underqualified one.
Read playbook →Fractional CMO for a Web3 Startup in 2026: When It Makes Sense
A fractional CMO owns the whole growth function, not just PR. When a Web3 startup needs one, when it needs fractional PR instead, and the overlap.
Read playbook →Fractional PR vs Hiring an In-House PR Lead in 2026
The build-vs-rent decision for comms. Cost, speed, seniority and risk compared, with a decision tree for founders at each stage.
Read playbook →When Should a Startup Hire Fractional PR in 2026?
Too early wastes money; too late wastes momentum. The signals that say it is time, and the milestones that should trigger a comms hire.
Read playbook →Best Crypto KOL Marketing Agencies in 2026
A criteria-led look at KOL agencies, the fraud problem nobody audits, and how to choose one that vets creators before it bills you.
Read playbook →How to Run a KOL Campaign for a Token Launch in 2026
The three-wave KOL sequence that actually moves a launch: credibility anchors, broad activation, sustained deep-dives, with timing and briefs.
Read playbook →Crypto Influencer and KOL Pricing: 2026 Rates
What KOLs actually charge in 2026 by tier and platform, the all-in budget multiplier, and where creator spend quietly leaks.
Read playbook →Crypto KOL Marketing in Korea in 2026
Korea's KOL scene runs by its own rules, rates and platforms. How to activate Korean creators credibly without importing Western playbooks.
Read playbook →How to Vet Crypto KOLs in 2026 (and Spot Fake Engagement)
Most KOL spend is wasted on bought audiences. The independent-audit checklist that catches bots, fake reach and dead engagement before you sign.
Read playbook →Web3 KOL Agency vs Building Your Own Creator List in 2026
Rent the network or build it. The cost, control and risk trade-offs of a KOL agency versus an in-house creator program.
Read playbook →Top Crypto Marketing Agencies in 2026: How to Compare Them
Marketing, PR, KOL and growth get lumped together and shouldn't be. A map of the field and how to choose by what you actually need.
Read playbook →How to Choose a Web3 Marketing Agency in 2026
A buyer's guide to picking a Web3 marketing partner: the questions that expose depth, the red flags, and how to match model to stage.
Read playbook →Cybersecurity PR Agency Retainer Pricing in 2026
What cybersecurity PR costs, why analyst relations changes the math, and how a fractional model compares to a median Series B retainer.
Read playbook →How to Get Covered by Dark Reading in 2026
Dark Reading rewards research, not pitches. What its editors run, why threat findings beat product news, and a pitch that respects the desk.
Read playbook →Cybersecurity Analyst Relations in 2026: Gartner, Forrester and IDC
Analysts shape the shortlist before press ever runs. The briefing cadence, the Magic Quadrant and Wave reality, and how vendors earn inclusion.
Read playbook →Turning Threat Research Into Coverage in 2026
A good vulnerability report is the best PR a security vendor has. How to package research for coverage without crossing disclosure lines.
Read playbook →Cybersecurity Breach and Crisis Communications in 2026
When you are the breach, not the researcher. The first-hour playbook, the holding statement, and how to communicate through an incident.
Read playbook →Best Marketing Agencies for Cybersecurity Firms in 2026
Cybersecurity marketing is a credibility game most agencies misread. A criteria-led field guide and the analyst-aware alternative.
Read playbook →How to Build AI Search Visibility (GEO) for a Startup in 2026
When buyers ask ChatGPT instead of Google, getting cited is the win. The earned-media and content moves that make AI engines name your brand.
Read playbook →How to Get Your Brand Cited by ChatGPT and Perplexity in 2026
Citations come from trust signals AI engines can extract. The concrete tactics that turn earned coverage into answer-engine mentions.
Read playbook →AEO vs SEO: What Startups Actually Need in 2026
Answer-engine optimization is not a replacement for SEO, it's a layer on top. What's different, what overlaps, and where to spend first.
Read playbook →How to Measure PR ROI and Share of Voice in 2026
Impressions are vanity. The metrics that actually map PR to pipeline, the share-of-voice method, and what to report to a board.
Read playbook →Share of Voice in Crypto: How to Track It in 2026
Share of voice is the one metric that survives a bear market. How to define your set, measure it, and use it to steer a comms program.
Read playbook →How to Choose a Web3 PR Agency in 2026: The Checklist
A founder-ready checklist for evaluating Web3 PR agencies: the questions that expose real access, the red flags, and the model-fit test.
Read playbook →Web3 PR Agency Reviews on Clutch in 2026: How to Read Them
Review sites are gameable. How to read Clutch, G2 and Trustpilot ratings for PR agencies without being misled by curated testimonials.
Read playbook →PR for Tech Startups in 2026: A Founder's Guide
The whole PR picture for an early tech startup: when to start, what to spend, what to do yourself, and what actually earns coverage.
Read playbook →B2B Tech PR in 2026: What's Different
B2B PR sells to a buying committee, not a crowd. How category narrative, analyst relations and customer proof replace consumer-style hype.
Read playbook →Earned vs Paid Media in Web3 in 2026
Paid buys reach; earned builds belief. Where each fits in a Web3 budget, why credibility outlasts impressions, and how to blend them.
Read playbook →Crypto PR on a Small Budget in 2026: What's Actually Possible
You do not need a $40K sprint to earn coverage. The high-leverage moves a lean team can run themselves, and where to spend the first dollar.
Read playbook →Affordable PR for Tech Startups in 2026
What 'affordable PR' really buys, the models that fit a small budget, and how to avoid cheap services that quietly cost you credibility.
Read playbook →Crypto Publicist vs PR Agency in 2026: Which Do You Need?
A solo publicist gives you senior attention; an agency gives you bench. The honest trade-offs and which fits your stage and budget.
Read playbook →How to Write a Crypto Press Release That Gets Picked Up in 2026
Most releases die in the inbox. The structure, the dated news peg, and the compliance lines that make a release pickup-ready.
Read playbook →How to Compare Crypto PR Agencies in 2026
A practical framework for comparing crypto PR agencies side by side: access, seniority, model, reporting and price, with a scoring rubric.
Read playbook →Web3 PR in a Bear Market in 2026
Bear markets are when share of voice is cheapest to win. How to keep building narrative and credibility when budgets and attention contract.
Read playbook →Newsjacking for Crypto Brands in 2026
The fastest free coverage is a smart reaction to breaking news. How to newsjack responsibly, where it backfires, and how to move in minutes.
Read playbook →DIY PR in 2026: How Founders Can Run Their Own Comms
Before you can afford help, you can still earn coverage. The founder-run PR system: news hooks, a media list, pitching and a posting cadence.
Read playbook →The Most Common Token Launch PR Mistakes in 2026
The avoidable errors that quietly sink a TGE: no news hook, hype with no proof, ignoring APAC, KOL fraud, and going silent after launch.
Read playbook →CoinDesk vs Cointelegraph in 2026: Where to Pitch What
Two flagship outlets, two different newsrooms. Which story belongs where, how their desks differ, and how to sequence a pitch across both.
Read playbook →Whitepaper Writing for AI Startups in 2026
A 9-minute operator breakdown of the AI startup whitepaper: what it is (and the pitch deck, crypto paper and blog post it is not), the four audiences it serves, how to make it citable by AI search, ghostwriting cost, and the honest limits.
Read playbook →How Gaia AI Got Into Forbes: A Teardown
A first-hand teardown of the campaign that earned Gaia AI a Forbes feature: the Stripe-for-AI-agents frame, the reporter-beat match, the timeline, how the pitch was built, embargo etiquette, and what the placement produced downstream.
Read playbook →How to Land 11 Tier-1 Placements in 24 Hours: A Teardown
A repeatable, founder-facing method behind RARI Chain's 11-placement mainnet: sell a category not an announcement, give one outlet a real exclusive, pre-build and pre-brief the rest, and hold a hard launch moment. Includes when the play fails.
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