Playbook · 09 field guides
Field guides.
The long-form playbooks that sit behind the practice. Pitch guides, regional teardowns, pricing breakdowns, and the trade-offs every founder weighing PR should know before signing.
The Tier-1 PR Trap: Why Web3 Founders Chase the Wrong Outlets
An 8-minute breakdown of why a Forbes mention can be worse than a niche placement, and how to read which publications actually move a roadmap.
Read playbook →APAC PR Playbook 2026: Korea, Japan, Vietnam, India
An 11-minute regional teardown of which outlets matter (BloomingBit, CryptoTimes JP, ChainCatcher, Jinse, Inc42), how to pitch them, and what most agencies miss.
Read playbook →Founder Profiling Sprint: 90 Days to Category Voice
A 6-minute founder profiling sprint covering cadence, calendar, and the four hand-offs that turn a technical founder into a category-defining voice.
Read playbook →How Much Does Crypto PR Cost in 2026? Honest Pricing
What crypto PR actually costs in 2026: agency retainers, fractional models, single-launch sprints, KOL waves, and the hidden line items most contracts bury.
Read playbook →How to Get Featured in CoinDesk in 2026: Pitch Guide
What CoinDesk editors filter for, pitch templates that land, embargo etiquette, and three worked examples from a senior Web3 PR operator’s 2026 playbook.
Read playbook →Fractional PR vs Web3 PR Agency: How to Choose in 2026
Cost, speed, founder access, bandwidth, and accountability. A decision tree for Web3 and AI founders weighing the two engagement models.
Read playbook →Best Web3 PR Agencies and Consultants in 2026: an Honest Field Guide
A criteria-led 2026 ranking of Web3 PR firms — Lunar Strategy, EAK Digital, Coinbound, Outset PR, High Vibe PR — and a fractional senior-operator alternative.
Read playbook →Crypto PR vs AI PR in 2026: How the Playbooks Differ
A side-by-side teardown of the two PR playbooks. Crypto runs on speed and crypto-native outlets; AI runs on credibility and mainstream tech press.
Read playbook →PR Strategy for AI Startups in 2026: The Playbook
A 14-minute pillar on positioning, narrative architecture, journalist mapping (Forbes, The Information, TechCrunch, VentureBeat), AI Overviews citations, KOL waves and measurement — with the Gaia AI "Stripe for AI agents" worked example.
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