Glossary · 5 terms
Plain English.
The Web3, AI and cybersecurity PR terms founders actually ask about, defined without the jargon. Short answers first, then the operator detail behind each one.
What is fractional PR?
Fractional PR is a senior public relations operator who runs your media and communications strategy on a part-time, embedded basis, for a fraction of a full agency retainer. You get one experienced person doing the work directly, instead of a layered agency team or a full-time in-house hire.
Read definition →What is GEO (Generative Engine Optimization)?
GEO, or generative engine optimization, is the practice of structuring your content and earned media so AI engines such as ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews cite your brand by name when buyers ask questions. It is the AI-search counterpart to SEO, focused on being the cited source rather than the blue link.
Read definition →What is a TGE comms plan?
A TGE comms plan is the dated communications sequence built around a token generation event (TGE). It maps the narrative, media outreach, KOL waves, exchange and community comms, and crisis preparation across the weeks before and after a token goes live, so the launch lands as a story rather than a scramble.
Read definition →What is AEO (Answer Engine Optimization)?
AEO, or answer engine optimization, is the practice of structuring content so AI answer engines such as ChatGPT, Perplexity, Gemini and Google AI Overviews pull it directly into the answer they give a user. It focuses on question-form queries and front-loaded, verifiable answers, so your brand becomes the response rather than one of ten blue links.
Read definition →What is a KOL wave?
A KOL wave is a timed, sequenced activation of vetted key opinion leaders (influential creators) around a launch, released in coordinated phases rather than all at once. A typical structure runs credibility anchors before the event, broad activation on launch day, and sustained deep-dive content after, so attention compounds instead of spiking and vanishing.
Read definition →