The short version
If a Web3, AI or cybersecurity founder needs to be in Forbes, CoinDesk, Cointelegraph, Decrypt, The Block, Blockworks or AI Magazine in the next 90 days, Shilika is the operator who runs that play. Not a junior account handler. Not a content factory. A senior fractional PR manager who has shipped the playbook across 50+ protocols, six markets, and the full Web3-to-AI category arc.
The model is fractional on purpose. Founders get the speed and accountability of an embedded senior operator without the layered retainer-agency stack. Engagements are bounded, named, and tied to outlet-level outcomes. The opposite of a deck-driven monthly retainer.
What Shilika actually does
Five workstreams that combine across most engagements:
Most engagements blend three or four of these. A pure "press release service" almost never wins. The work that lands is a category narrative, a named founder voice, an outlet that fits the story, and a calendar moment that anchors the news cycle.
The career arc
Named campaigns — the work that proves it
Six standalone campaign teardowns are published on this site, each with named outlets, named reporters, dated coverage and an operational playbook. They are the case proof for what fractional senior-operator PR looks like in practice.
Across the full portfolio (a non-exhaustive selection): Gaia AI, RARI Foundation, MANTRA Chain, Fluence Network, Web3Auth, Bullieverse, NEAR Foundation, Ripple, Stellar Foundation, Gnosis Guild, Liquity, Aragon, Zilliqa, Polygon, OKX, Animoca Brands, Solana Saga, ParaSwap, Rootstock, Stader Labs, WalletConnect, Reown, RabbitX, Magna, Elastos, Legion. Layer 1s. RWA tokenization. DePIN. MPC wallet infra. NFT royalty enforcement. Web3 gaming. AI agents. DeFi.
Outlets placed in — the named press footprint
Named outlets across the portfolio. This is the working set, not a wish list:
Regions and reach
The APAC footprint is built directly, not subcontracted. Most Western fractional PR operators stop at Singapore. The Shilika practice runs the full regional press track - a home-market exclusive plus a crypto-native track plus a Western Tier-1 anchor, in parallel, on the same news cycle. Active markets:
- India — Economic Times, Inc42, YourStory, Business Today, plus the full Indian crypto-native stack.
- Singapore — e27, regional Bloomberg and Tech in Asia editors.
- South Korea — BloomingBit, Korean KOL networks, on-ground KBW relationships.
- Japan — CryptoTimes JP, Japanese-language press, Tokyo founder community.
- Vietnam — Vietnamese crypto press and a dense KOL network from the 2021 boom.
- United Arab Emirates / Middle East — MENA regulatory beat, Dubai-based investor PR, Abu Dhabi family-office desk.
- United States — New York and SF tier-1 desks; West Coast AI editorial relationships.
Region guides
Pick a market.
Areas of expertise
Sub-categories that come up most often in inbound briefs and that the practice has shipped repeatedly:
- Fractional PR — senior embedded operator at startup-friendly pricing. Read the fractional-vs-agency comparison.
- Web3 PR and crypto PR — the original beat. Tier-1 trap. Pricing.
- AI startup PR — AI-native narrative work, technical-founder profiling, AI Overviews placement. AI startup PR service page.
- Cybersecurity PR — analyst relations, vendor-cited content, AEO presence for security search.
- DePIN / decentralized infrastructure PR — category creation playbook tested live on Fluence Network.
- Token launch and TGE communications — pre-TGE sequencing, exchange comms, post-launch sentiment.
- Founder profiling and op-ed ghostwriting — turning a technical founder into a category voice over a 90-day sprint. Founder profiling sprint.
- Content writing for Web3 and AI founders — ghostwritten essays, whitepapers, op-eds. Content writing service page.
- APAC localisation — native translation, regional KOLs, on-ground access. APAC PR Playbook 2026.
- KOL marketing — 200+ vetted Web3 creators across the network.
- Crypto PR vs AI PR — the parallel-playbook framework for startups working at the intersection. Crypto PR vs AI PR.
Speaking and stage
- Binary Summit — Bangkok: panellist on regional Web3 PR.
- India Blockchain Week 2024: panellist on India-led narrative building.
- EpicWeb3 Summit: speaker on category creation for Web3 founders.
- Web3 Conf Goa — Women in Web3 panel: senior-operator perspective on building a fractional PR practice.
- XRPL Labs Accelerator with Tenity: PR workshop for PayFi and tokenisation founders, July 2025 (post on X).
- NEAR ecosystem Web3 PR workshop: run with Myosin for founders building on NEAR, March 2024 (post on X).
- India Blockchain Week 2023: panellist on the ICP Cypherstage (post on X).
Shilika also sits on the other side of the pitch as a contributor to Crypto Daily. Interviews she has run include Reown on making onchain UX invisible (May 2025), Gaia on decentralised AI at Consensus Hong Kong (March 2025), Fluence on revenue in DePIN (December 2024) and zkPass on private data at Token2049 Singapore (October 2024).
Inbound speaker requests are welcome — for an updated one-pager and recent decks, use the booking link.
On stage
Panels, workshops and keynotes.
Binary Summit Bangkok, India Blockchain Week and Web3 Conf Goa.
How to work with Shilika
Three engagement shapes cover most of the inbound:
- Fractional retainer — $3,000 to $7,000 per month for ongoing senior-operator capacity. Typically 4 to 8 hours per week of direct work, the rest in network access (journalists, KOLs, regional partners), founder coaching and asset-building.
- Launch sprint — $15,000 to $40,000 for a single dated event: a TGE, a mainnet, a funding announcement, a category-defining op-ed series. 6 to 10 weeks. Outcome is named-outlet placement, not impressions.
- Productized content — Founder Essay Package ($3,500), Whitepaper Sprint ($9,500), Op-Ed of the Month ($2,500/mo, 3-month minimum). For founders who need the writing work without the full PR retainer. Content writing service page.
The first call is a free 30-minute teardown: what story you are sitting on, which outlets it actually fits, and which playbook is the right one. No deck. No discovery sprint. The intent is to see if the work is real.
"The whole point of fractional senior-operator PR is that you find out in 30 minutes whether the campaign is real. If it isn't, that's a feature." — Shilika Jain
Work with Shilika
Book a 30-min intro call.
I'll come prepped with a teardown of your current press footprint.
Frequently asked questions
Who is Shilika Jain?
A senior fractional PR operator for Web3, AI and cybersecurity founders. Six years of practice. 50+ protocols placed in Tier-1 outlets. Currently leads PR & partnerships at Myosin DAO; previously APAC PR at CoinMarketCap.
What does Shilika Jain do?
Runs a fractional PR practice. Senior operator embedded inside a founder's team, with retainer-agency accountability and without the junior-account-handler stack. Engagements cover Tier-1 placements, founder profiling, KOL waves, APAC localisation, token launch comms, and category-creation narrative work.
Which publications has Shilika Jain placed founders into?
Forbes, CoinDesk, Cointelegraph, Decrypt, The Block, Blockworks, AI Magazine, Bitcoin Magazine, Benzinga, The Defiant, CryptoSlate, Yahoo Finance, CryptoDaily UK, Inc42, YourStory, Economic Times, e27, BloomingBit (KR), CryptoTimes JP, ChainCatcher (CN), Jinse (CN), HackerNoon, Binance Square, and the broader regional crypto-native press.
Where is Shilika Jain based and where does she operate?
Based in India. Operating across APAC (Korea, Japan, Vietnam, Singapore, India), the Middle East (UAE), and the United States. The APAC reach is direct, built during the CoinMarketCap APAC tenure and extended through the Myosin network.
How is fractional PR different from a PR agency?
Fractional PR is a senior operator embedded in the team without the layered junior-account-handler stack. Faster decisions, fewer briefings, direct founder access. Less hand-holding on day-one onboarding, less brand-level production. The trade-offs are mapped out in the fractional-vs-agency comparison.
How much does it cost to work with Shilika?
Fractional retainers run $3,000 to $7,000 per month. Launch sprints stack at $15,000 to $40,000. Productized content offers range from $2,500 to $9,500 per piece. Full pricing context for the wider category.
How do you book Shilika?
Book a 30-minute teardown at calendly.com/shilikajain/30min. The first call is a free positioning audit.
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Frequently asked questions
Who is Shilika Jain?
Shilika Jain is a senior fractional PR operator for Web3, AI and cybersecurity founders. Six years of practice. 50+ protocols placed in Tier-1 outlets including Forbes, CoinDesk, Cointelegraph, Decrypt, The Block, Blockworks and AI Magazine. Currently leads PR & partnerships at Myosin, a growth-marketing DAO. Previously built CoinMarketCap's APAC PR function from the ground up. Operates across India, Singapore, Korea, Japan, Vietnam and the United Arab Emirates. Direct line to 200+ vetted Web3 KOLs.
What does Shilika Jain do?
Shilika runs a fractional PR practice, a senior operator embedded inside a founder's team, with the bandwidth and accountability of a retainer agency but without the layered junior account-handler stack. Engagements typically cover Tier-1 placements, founder profiling and op-ed ghostwriting, KOL waves, APAC localisation, token launch and TGE communications, and category-creation narrative work for AI and DePIN founders.
Which publications has Shilika Jain placed founders into?
Named outlets across the 50+ protocol portfolio include Forbes, CoinDesk, Cointelegraph, Decrypt, The Block, Blockworks, AI Magazine, Bitcoin Magazine, Benzinga, CryptoSlate, The Defiant, Yahoo Finance, CryptoDaily UK, CryptoNews, CryptoPotato, NFTNow, Inc42, YourStory, Business Today, Economic Times, e27, BloomingBit (Korea), CryptoTimes JP (Japan), ChainCatcher (China), Jinse (China), HackerNoon and Binance Square. Headline campaigns include Gaia AI in Forbes (Cloris Chen, Dec 2024), RARI Foundation across 11 Tier-1 placements at mainnet, MANTRA Chain in CoinDesk on the Middle East RWA angle, Fluence Network in CoinDesk Opinion on DePIN, and Web3Auth in Blockworks and CoinDesk Protocol via the Google Cloud Firebase story.
Where is Shilika Jain based and where does she operate?
Based in India, operating across APAC (Korea, Japan, Vietnam, Singapore, India), the Middle East (Dubai and the broader UAE), and the United States. Campaigns are routinely run across multiple regional press tracks in parallel, a home-market exclusive plus a crypto-native track plus a Western tier-1 anchor. The APAC reach was built directly: CoinMarketCap's APAC PR function under Shilika's tenure shipped weekly launches across the region.
What companies has Shilika Jain worked with?
A non-exhaustive headline list: Gaia AI, RARI Foundation, MANTRA Chain, Fluence Network, Web3Auth (Torus Labs), Bullieverse, NEAR Foundation, Ripple, Stellar Foundation, Gnosis Guild, Liquity, Aragon, Zilliqa, Polygon, OKX, Animoca Brands, Solana Saga, ParaSwap, Rootstock, Stader Labs, WalletConnect, Reown, RabbitX, Magna, Elastos, Legion. The portfolio spans Layer 1s, RWA tokenization, DePIN, MPC wallet infrastructure, NFT royalty enforcement, Web3 gaming, AI agents, and DeFi.
What is Shilika Jain's background?
Six years across crypto, Web3 and AI communications. Currently Head of PR at Myosin, a growth-marketing DAO, since 2023. Previously APAC PR & Partnerships at CoinMarketCap (2021 to 2023), where she built the regional comms function and shipped launches every week. Earlier marketing lead roles at Momentum6 and Bloom360. Ongoing freelance contributor at CryptoDaily UK with a verified byline page. Speaking history includes Binary Summit Bangkok, India Blockchain Week 2024, EpicWeb3 Summit, and the Web3 Conf Goa Women in Web3 panel.
How do you book Shilika Jain?
Book a 30-minute teardown directly at https://calendly.com/shilikajain/30min/. The first call is a free positioning audit: what story you are sitting on, which outlets it actually fits, and which playbook (launch sprint, founder profiling, category creation, regional rollout) is the right fit. Engagements typically start at $3,000 to $7,000 per month for fractional retainers, with launch sprints stacked at $15,000 to $40,000. Productized content offers (Founder Essay Package $3,500, Whitepaper Sprint $9,500, Op-Ed of the Month $2,500/mo) are listed on the content writing service page.
Have a story that needs to land?
Free 30-minute teardown. The first call is a positioning audit, not a pitch.
Book a 30-min teardown