Made DePIN a beat for tier-1 reporters. Anchored Tom Trowbridge as the category's go-to voice across CoinDesk opinion, Cointelegraph "Hashing It Out", and Bitcoin Magazine NL.
Drove the Google Cloud × Firebase integration story into Blockworks, CoinDesk, Yahoo Finance, and Benzinga - with localised placements in French, Italian, and Spanish.
Play-to-earn · Indian web3 Economic Times exclusive
METAVERSE · GAMING
Bullieverse
Indian Web3 gaming studio raise: led the funding announcement into Economic Times, Inc42, YourStory, TechInAsia and CoinDesk - sponsored and organic in lockstep.
"I don't pitch products. I pitch inevitabilities - the kind of stories that connect and editors save for Monday morning."
/03.5 INTRODUCTION
Six years putting Web3 & AI founders on the front page.
INTRO - 02:14
"My name is Shilika Jain. I've spent the last six years putting Web3 and AI founders on the front page.
I built CoinMarketCap's regional comms function from the ground up. I currently lead PR at Myosin, a growth-marketing DAO. Across both, I've shaped narratives for 50+ protocols - NEAR Foundation, Ripple, MANTRA Chain, RARI Foundation, Web3Auth, Fluence, Gaia AI, Stellar, Polygon, Solana Saga - and placed them in Forbes, CoinDesk, Cointelegraph, Decrypt, The Block, Blockworks, AI Magazine. Asia to the States.
WHY MOST PR FAILS
01
Cold press release distribution
It gets ignored. Editors filter it before they read it.
02
Generic agencies
Recycle the same playbook they use for fintech and ecommerce.
03
No track record
The same teams that promise you Forbes have never placed a single token launch.
That's why I built something different.
SJ - '24
/04 ABOUT
Six years building narratives across the Web3 & AI ecosystems.
Currently leading PR at Myosin, a growth-marketing DAO. Previously, I built CoinMarketCap's regional comms function from the ground up - relationships with 100+ journalists, 150+ KOLs, and the kind of muscle memory that only comes from shipping launches every week.
Two-week immersion in your tech, your founders, your competitors and things that actually matter. I read the whitepaper. Twice.
02
Architect
Narrative thesis, audience map, journalist priority list, regional mapping, announcement cadence and a 90-day calendar with measurable milestones.
03
Execute
Press releases, Op-Eds, podcast tours, KOL waves, on-ground conference support, embargo coordination - sometimes across six time zones.
04
Report
Weekly sentiment reports, share-of-voice tracking, journalist heatmaps. The data investors ask for.
/05.5 TESTIMONIALS
What founders say after the dust settles.
Shilika is one of the most impressive PR experts I've worked with. She deeply understands her clients, knows how to craft narratives that genuinely land and brings a rare mix of strategic thinking and relentless execution. She's built strong relationships with top journalists and publications around the world, which gives her a real edge when it comes to getting stories placed. She's smart, driven, and an absolute asset to any team.
I highly recommend Shilika for anyone needing PR support in Web3. What sets her apart is a deep, genuine understanding of blockchain — not just the buzzwords. Her network is outstanding: outlets that once felt out of reach became regular coverage, both in crypto and mainstream tech media. Her writing is sharp, strategic, and free of hype. If you're in Web3 and want PR that actually delivers, Shilika is the one to call.
What does a fractional PR manager do for a Web3 or AI startup?
A fractional PR manager runs the full PR function on a part-time retainer instead of an agency contract. For Web3 and AI founders, that means one senior operator handling narrative, embargoed press, founder profiling, KOL waves, APAC localisation, and launch comms. The retainer is sized to the work, founder access is direct, and accountability is tied to placements in Forbes, CoinDesk, Cointelegraph, Decrypt, The Block and Blockworks rather than billable hours.
How much does fractional PR for a Web3 or AI startup cost in 2026?
Fractional PR retainers run a fraction of a traditional agency contract because there are no account-team layers. Web3 retainers typically sit at $5K to $14K per month, AI startup retainers at $6K to $14K, cybersecurity retainers at $7.5K to $15K, and token launch sprints at $20K to $60K. Full 2026 pricing teardown is here. Book a 30-minute teardown for a scoped quote.
Which Tier-1 publications has Shilika Jain placed clients in?
Forbes, CoinDesk, Cointelegraph, Decrypt, The Block, Blockworks, Bitcoin Magazine, Benzinga, Yahoo Finance, AI Magazine, The Defiant, CryptoSlate, CryptoNews, CryptoPotato and CryptoDaily globally. Regionally: BloomingBit, TokenPost and Coinness in Korea, CryptoTimes JP and Coinpost in Japan, ChainCatcher and Jinse for Greater China, and Inc42, e27 and Economic Times for India and SEA.
How do I get my Web3 or AI startup featured in CoinDesk or Cointelegraph?
Lead with a category-level story, not a funding or launch announcement. Map the right reporter on the desk that covers your space, write an under-180-word pitch with a dated news peg, and offer a real embargo confirmed in writing 7 to 10 days out. The two newsrooms work differently: two step-by-step operator guides cover each. How to get featured in CoinDesk in 2026 and How to pitch Cointelegraph in 2026.
What regions does Shilika cover for APAC crypto PR?
Korea, Japan, Vietnam, China, Singapore, India and the UAE. Each market gets native-language placements, regional KOL waves on X, Telegram, Farcaster and local platforms, on-ground access at Korea Blockchain Week, Token2049 Singapore, Token2049 Dubai, Japan Blockchain Week and ETHIndia, plus a local journalist database rather than translated press releases. See the APAC service page.
How is fractional PR different from a Web3 PR agency?
A Web3 PR agency assigns a junior account team, starts retainers higher, and filters founder access through layers. Fractional PR is one senior operator embedded with the founder, no markup on placements, and accountability tied to coverage in named outlets rather than billable hours. The full side-by-side is in Fractional PR vs Web3 PR agency: how to choose in 2026.
Does Shilika handle PR for AI startups outside of crypto?
Yes. The same playbook — category narrative, founder profiling, journalist mapping, podcast tours, op-ed ghostwriting — applies to AI startups whether or not they are on-chain. Gaia AI was placed as "the Stripe for AI agents" across Forbes, Decrypt and Benzinga. AI Magazine, Forbes AI coverage, The Information and category-defining op-eds are the typical surface area. AI startup PR service page.
Does Shilika handle PR for cybersecurity founders and CMOs?
Yes. Cybersecurity PR combines media relations (TechCrunch Security, Dark Reading, The Record, CyberScoop, SC Magazine) with analyst relations (Gartner, Forrester, IDC, Omdia) and AEO work so vendors get cited by analysts and AI engines. Retainers run $7.5K to $15K per month for the fractional layer covering both media and analyst surfaces. Cybersecurity PR service page.
Can Shilika ghostwrite op-eds, whitepapers and founder essays?
Yes. Three productised offers: Op-Ed of the Month at $2,500 per month, the Founder Essay Package at $3,500 to $7,500 per piece, and the Whitepaper Sprint at $7,500 to $20,000. Forbes-grade voice, technical accuracy, AI-search ready. Built for Web3 and AI founders who want to show up in CoinDesk Opinion, Cointelegraph, Decrypt, Forbes Council and AI Magazine under their own byline. Content writing service page.
How do you build AI-search visibility for a startup that has no Google presence today?
Start with the entity, not the keyword. The 2026 playbook is: schema-marked founder and organisation profiles, named-source PR placements that ChatGPT, Perplexity, Claude and Gemini already cite, FAQPage and HowTo blocks that answer the exact buyer question, and a 90-day citation panel to measure which engines pick the brand up. Most newly-funded Web3 and AI startups go from zero AI citations to 8 to 15 inside one quarter when the schema, content and PR layer run together.
What case studies show Shilika's Web3 PR work?
Gaia AI positioned as "the Stripe for AI agents" across Forbes, Decrypt and Benzinga. RARI Foundation landed 11 simultaneous Tier-1 placements at mainnet launch. MANTRA Chain shipped the $11M raise narrative with a Middle East angle. Fluence Network led DePIN category creation. Web3Auth shipped the Google Cloud × Firebase story across Blockworks, CoinDesk and Yahoo Finance. Bullieverse landed gaming and culture coverage. See all case studies.
How do I work with Shilika?
Book a 30-minute teardown at calendly.com/shilikajain. Bring your roadmap, your funding stage, and the one publication you want to be in. You leave with a scoped plan and an honest read on whether fractional PR is the right call, or whether an agency or in-house hire is the better fit. No pitch deck, no agency-style sales process.
