PR gets your brand talked about. AI SEO makes sure ChatGPT, Perplexity, Gemini and Google's AI Overviews repeat it. I run this practice with Rahil Jain, an AI engineer who builds the pages, the schema and the measurement while I build the mentions.
AI SEO (also called GEO or AEO) is the work of getting a brand cited inside AI answers, not only ranked in Google's blue links. In 2026 it takes three layers running together: answer-first pages built for the exact queries buyers type, a site AI crawlers can read without running JavaScript, and branded mentions on the sources models already trust. I run the mentions layer. Rahil Jain builds the pages and the measurement. Plans start at $1,000 one-time.
Ahrefs checked roughly 75,000 brands for what predicts showing up in Google's AI Overviews. Backlinks came last. The strongest signal was how often the brand is mentioned across the web, which is the thing PR produces.
So the plan is simple. I get you talked about everywhere AI reads. Rahil builds the pages that turn those mentions into citations, and the panel that proves it happened.
Source · Ahrefs, correlation with brand appearance in AI Overviews, ~75K brands, 2026
Google still sends most of the traffic. The gap is closing every month, and the brands that AI assistants learn to cite now will be the defaults later.
Source · Ahrefs Brand Radar, AI traffic and ChatGPT citation studies, 2026
Across 2.96 million prompts, Google's AI Overviews mentioned YouTube and Reddit more than any other source. Your own site is one vote. The model checks whether everyone else agrees.
We make your facts agree everywhere the model looks: your site, the press, founder profiles, YouTube, Reddit and the directories in your category. Same name, same numbers, same story.
Source · Ahrefs, Google AI Overviews top mention share, 2.96M prompts, 2026
Six workstreams. Rahil owns the build. I own the narrative and the placements. Both of us sit on every account.
1,000+ real buyer queries pulled from search data, AI prompts and sales calls, then ranked by intent. We build for the questions that close deals, not vanity keywords.
One answer page per high-intent query, at scale. Each opens with the answer, names the entities, and is short enough for a model to quote cleanly.
Server-rendered HTML, clean schema, fast pages, llms.txt and a crawl path that GPTBot, PerplexityBot and Google-Extended can follow.
Pages are refreshed on a schedule with new dates, data and examples. AI engines favour recent sources, and stale pages quietly drop out of answers.
Branded placements in the outlets, communities and profiles AI reads. This is where 500+ media placements and an editor network do the heavy lifting.
Three lenses: a prompt panel across ChatGPT, Perplexity, Gemini, Claude and Google AI Mode, Search Console clicks and impressions, and AI referral traffic in your analytics.
Most AI crawlers don't run JavaScript. If your content only appears after a React bundle loads, ChatGPT sees an empty page. Ours ship as plain HTML.
Schema for Organization, Person, Article, FAQ, HowTo, Service and LocalBusiness, so engines parse who you are, what you sell and where, without guessing.
Bottom line up front, one idea per paragraph, named entities and real numbers. Written to be quoted, then humanised so it still reads like a person wrote it.
AI assistants invent URLs on your domain that don't exist. We find them in your logs and 301 them to real pages. Free traffic most competitors drop on the floor.
Now ranks on page one for "trophy shop in bengaluru".
The site you're reading. Same playbook, same two people.
Brand audit, AI-visibility baseline, keyword and demand research, strategy and onboarding. The first content goes live before the month ends.
We read what's landing in Search Console and the prompt panel, then double down on the early winners and fix the pages that aren't getting picked up.
Refresh the non-performers, prove results with linked reporting, and update the strategy for the next quarter.
Published prices, no retainer games. Start with the plan and run it yourself, or have us do the work.
We hand you the plan. You execute.
Everything in Consulting, and we do the work.
Everything in Execution, scaled up.
Running a PR retainer with me already? AI SEO stacks on top of it, and the placements count twice: once as coverage, once as AI-citation fuel.
AI engineer and former Goldman Sachs engineer. Builds the sites, the AI search programmes and the systems that turn attention into pipeline. Built the AI-feed pages, schema and citation panel behind this site.
Fractional PR for Web3 and AI founders. Former APAC PR and Partnerships lead at CoinMarketCap. 500+ placements across Forbes, CoinDesk, Cointelegraph, Decrypt and more. Owns the story and the branded mentions.
Regular SEO tries to rank a page in Google's blue links. AI SEO tries to get your brand named and cited inside the answer itself, in ChatGPT, Perplexity, Gemini, Claude and Google's AI Overviews and AI Mode. The page work overlaps, but AI SEO puts far more weight on branded mentions across the web, answer-first formatting, structured data and pages that render without JavaScript.
Close enough. GEO (generative engine optimisation) and AEO (answer engine optimisation) are two names for the same goal: being the source an AI answer pulls from. We use "AI SEO" because it's what most buyers search for. The GEO glossary entry and the AEO vs SEO playbook go deeper.
Three plans. Strategic Consulting is $1,000 one-time for the audit, 100 ranked queries and a 3-month strategy you run yourself. Strategic Execution is $3,000 per month and includes technical SEO, 100 AI-feed pages and 25 branded placements. Deep Execution is $4,000 per month with 200 pages and 40 placements.
First content goes live in month one. On shilikajain.com, a brand-new domain ranked #1 for "fractional PR manager crypto" within a month of launch. Bigger curves take longer: Meru Trophy compounded to 27,300 Google clicks over 16 months. AI citations usually trail Google rankings by a few weeks, because the engines need to recrawl and see the same facts repeated elsewhere.
Three lenses. A fixed prompt panel we run across ChatGPT, Perplexity, Gemini, Claude and Google AI Mode, recording whether you're cited, named or missing. Google Search Console for clicks, impressions and position. And AI referral traffic in your analytics, which most dashboards under-count by default. Every result is reported with a number and a link you can check.
Rahil Jain is an AI engineer and former Goldman Sachs engineer who runs product and growth engineering at Chalk Labs. He builds the AI-feed pages, technical SEO, schema and citation measurement. Shilika Jain runs PR, narrative and branded placements. Both work on every AI SEO account. Rahil on LinkedIn.
No. AI SEO is a standalone service, and the Execution plans already include branded content placements. If you're running a PR retainer with Shilika, the two compound: every tier-1 placement becomes a source the AI engines can cite.
A 30-minute scoping call: we map your demand and show you the first 20 pages we'd build.