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What Posting on X Did for My Career and What Founders Can Copy
Posting on X gave me my first consulting client, my first speaking slot and most of my network in Web3. None of it came from one viral post. It came from showing up daily, writing what I believed, and doing my work in public. Founders can copy all three habits, and they pay off faster with a product behind them.
What can posting on X do for a Web3 founder?
In January 2023 I listed what the platform had done for me up to that point.
You've 50 apps on your phone but @Twitter is a goldmine. Reasons why I love Twitter: Built my personal brand and community. Got my first consulting client. Met web3 OG folks. Learned new skills. Got introduced to data analytics. Got my first speaking opportunity. Shilika Jain on X, 12 Jan 2023
I was a marketer, not a founder, but each item on that list has a founder equivalent.
| What X gave me | What it can give a founder |
|---|---|
| First consulting client | Inbound customers, partners and candidates who already know your thinking |
| First speaking opportunity | Conference and podcast invitations |
| Meeting Web3 veterans | Access to investors, advisors and other founders |
| New skills | Fast, public feedback on your ideas |
The reason it works is that in this industry people check the person before they check the product. An investor, a reporter or a senior hire will look at your profile before they reply to you.
VC's don't bet on products, they bet on people! Shilika Jain on X, 29 Sep 2022
If the profile is empty, they have nothing to bet on. If it shows two years of clear thinking about one problem, half the introduction is already done.
How often does a founder need to post?
Daily, or as close to it as you can hold for a year. I do not have a softer answer.
Showing up every single fkn day is the moat in the journey of building a personal brand. i said it Shilika Jain on X, 5 Aug 2025
I call it a moat because it is the one part nobody can shortcut. Anyone can hire a designer for a banner or buy a week of reach. Very few people keep posting through the months when nothing seems to happen, and those months are where recognition gets built. People need to see your name next to the same topic many times before they connect the two.
Showing up daily does not mean shouting daily.
The goal is not to be the loudest girl on the Internet but rather creating the biggest impact. Builders build products but marketers create narratives Shilika Jain on X, 14 Dec 2023
For a founder, that means one useful post beats five reactions to the news of the day. Make the habit small enough that a bad week does not break it: one post and a handful of thoughtful replies is enough.
What should a founder write about?
Start by writing at all. I entered this space as a content writer, working on technical papers, blogs and tweets, and that is the skill everything else was built on.
An easy way to build your reputation in the web3 space is to write. Write anything that you feel strongly about! Shilika Jain on X, 9 Jan 2024
"Feel strongly about" is the important part. Neutral summaries of industry news do not build a reputation, because anyone could have written them. An opinion you can defend does.
If you are stuck for topics, use the method I shared in January 2023.
Wanna win on twitter? List potential issues with products and services and create problem solving content around it! Shilika Jain on X, 30 Jan 2023
Founders have an unfair advantage here, because you already hold that list. It is your support inbox, your sales calls and your own roadmap. A simple working mix:
- A problem your users keep hitting, and how you think about solving it
- A belief about your category that most people get wrong
- A decision you made recently and the reasoning behind it
- A lesson from something that did not work
For a longer version of this, see my playbook on founder thought leadership.
What does building in public look like if you are not a developer?
Building in public started as a developer habit: ship, share the changelog, repeat. It applies just as well to the commercial side of a company. In June 2026 I began a public series of marketing teardowns for exactly this reason.
It's always about developers buidl'ing in public, now it's about marketers building in public!! Shilika Jain on X, 1 Jun 2026
I had made the wider point back in December 2022, when I wrote that building is not only for tech people. A non-technical person can build a personal brand, relationships, skills and deep knowledge of a niche.
For a founder, building in public means showing the work behind the company, not only the launches:
- Why you chose this market and this positioning
- What you learned from a pricing or messaging change
- How you would approach a problem in your category, written as a short teardown
- What you are testing this month and what would count as success
You do not need to share numbers you would rather keep private. You need to share enough thinking that a stranger can judge how you work.
How do I turn posts into clients, speaking slots and referrals?
Attention only helps if people can act on it. The simplest fix is one most people forget.
Daily reminder to change you twitter DM settings so that folks can easily reach out/connect with you! Shilika Jain on X, 17 Aug 2023
My first client and my first speaking opportunity both came through the platform, and that only happens when someone can reach you. Beyond open DMs:
- Say what you do in your bio. One line on the problem you solve and for whom.
- Pin your best piece of thinking. It is the first thing an organiser or reporter reads.
- Reply as well as post. Relationships form in replies and DMs far more than in the feed.
- Do good work for whoever arrives. In July 2023 I wrote about what makes referral networks function: focus on building relationships, exceed expectations, build a strong personal brand, and be humble. A personal brand brings the first conversation. Delivery brings the second and third.
If speaking is the goal, pair your profile with the outreach steps in my guide to getting speaking slots at crypto conferences. Organisers check what you have said publicly before they offer a stage.
Where should a founder start this month?
Keep it modest and repeatable.
- Rewrite your bio and open your DMs.
- List ten problems your users or your market face.
- Publish one opinion or lesson a day drawn from that list.
- Leave a few considered replies a day on posts from people in your category.
- Once a week, share something you are building or testing and why.
Give it a full quarter before you judge it. My playbook on personal brand for crypto founders covers the longer plan, and founder profiling is the service I run for founders who want help turning that presence into press, podcasts and stages.
## Posts this piece is built on - 12 Jan 2023: You've 50 apps on your phone - 29 Sep 2022: VC's don't bet on products - 5 Aug 2025: showing up every single fkn day - 14 Dec 2023: the goal is not to be the loudest - 9 Jan 2024: an easy way to build your reputation - 30 Jan 2023: Wanna win on twitter? - 1 Jun 2026: i'm starting a series - 19 Dec 2022: People mistake that building is only for tech folks - 17 Aug 2023: daily reminder to change you twitter DM settings - 12 Jul 2023: the power of honest referral networks
Want your X presence to lead to press, podcasts and speaking slots? Tell me what you are building and I will map a founder profile plan for it.