Author profile
Shilika Jain
Fractional PR Manager for Web3 & AI Founders
Six years placing Web3 and AI founders into Tier-1 publications including Forbes, CoinDesk, Cointelegraph, Decrypt, The Block, Blockworks and AI Magazine. Currently leading APAC PR & partnerships at Myosin, a growth-marketing DAO.
Playbooks by Shilika Jain
Web3 Crisis Communications Playbook: From Rug Pull Allegations to Community Trust
Crisis communications management for crypto companies. Rug pull allegation reputation management and community trust rebuilding after a Web3 crisis.
Web3 PR Embargo Strategy 2026: How to Coordinate Tier-1 Press Without Breaking the Story
How to coordinate embargoed press releases for blockchain funding rounds. Embargo timing, journalist relationships, and recovery from embargo breaks in Web3 PR.
Token Launch PR Timeline: The 90-Day Pre-TGE Comms Plan
A week-by-week pre-TGE PR timeline with tier-1 outlets, embargo cadence, and founder deliverables. 90 days from narrative seeding to launch day.
APAC Web3 PR Playbook: Korea, Japan, Vietnam, India
How Korea, Japan, Vietnam and India press cycles actually differ, and the order to sequence a Web3 launch across them without wasting budget.
Forbes Contributor Strategy for Founders After the 2024 Changes
Forbes closed open applications in 2024 and culled contributors in December 2025. Here's what actually works now for founders: contributor, Councils, or op-ed alternatives.
Web3 Founder Podcast Tour: Book 8-12 Tier-1 Shows in 90 Days
How to run a Web3 founder podcast tour: the three-tier show list, the pitch that lands replies, and the clip loop that turns one recording into 12 assets.
Web3 PR Embargo Operations: The Tactical Playbook (2026)
The operational embargo playbook for Web3 founders: outlet sequencing, embargo letter templates, breach response, time-zone math, and the long-tails nobody writes about.
Tier-1 Crypto Media Outreach: How to Build Web3 Journalist Relationships That Actually Land Coverage
Tier-1 crypto media outreach and Web3 journalist relationship management. AI startup PR, enterprise blockchain media coverage, content writing services.