How to Pitch Decrypt in 2026: Beat Map, Filter, Pitch Format

Most founders who want Decrypt coverage treat it like a softer version of CoinDesk or a broader version of The Block. That framing costs them the placement. Decrypt is its own thing: an explainer-first, culture-aware outlet built to make crypto legible to a curious reader who follows ETH price but isn't debugging Solidity every morning. Pitching it the same way you'd pitch a trade wire is why the inbox goes quiet.

I've placed stories with Decrypt across DeFi, AI x crypto, and DePIN angles. What follows is everything I'd tell a founder before they sent their first pitch.

What Decrypt actually is (and who it's writing for)

Decrypt launched in 2018 with a mandate to make crypto understandable without talking down to people. It has held to that brief through every market cycle. The publication serves over 4 million readers a month.