--- title: "How to Pitch Decrypt in 2026: Beat Map, Filter, Pitch Format" description: "Decrypt is not CoinDesk with a friendlier face. This post maps its six editorial beats, explains what its editors skip, and gives a pitch format built from real placements." author: "Shilika Jain" date: "2026-10-15T11:27:38.829+00:00" tags: ["web3 pr", "crypto pr", "media relations", "earned media", "tier-1 media"] canonical: "https://www.shilikajain.com/blog/how-to-pitch-decrypt-beat-map-pitch-format" --- # How to Pitch Decrypt in 2026: Beat Map, Filter, Pitch Format By [Shilika Jain](https://www.shilikajain.com/authors/shilika-jain) - 10/15/2026 Decrypt is not CoinDesk with a friendlier face. This post maps its six editorial beats, explains what its editors skip, and gives a pitch format built from real placements. --- # How to Pitch Decrypt in 2026: Beat Map, Filter, Pitch Format Most founders who want Decrypt coverage treat it like a softer version of CoinDesk or a broader version of The Block. That framing costs them the placement. Decrypt is its own thing: an explainer-first, culture-aware outlet built to make crypto legible to a curious reader who follows ETH price but isn't debugging Solidity every morning. Pitching it the same way you'd pitch a trade wire is why the inbox goes quiet. I've placed stories with Decrypt across DeFi, AI x crypto, and DePIN angles. What follows is everything I'd tell a founder before they sent their first pitch. ## What Decrypt actually is (and who it's writing for) Decrypt launched in 2018 with a mandate to make crypto understandable without talking down to people. It has held to that brief through every market cycle. The publication serves over 4 million readers a month. --- **Book a 30-min teardown with Shilika** - https://calendly.com/shilikajain/30min/ Canonical: https://www.shilikajain.com/blog/how-to-pitch-decrypt-beat-map-pitch-format