Resources · 12 free downloads
Take the templates.
The checklists, worksheets and templates used on real launches for Web3, AI and cybersecurity founders. Free PDF and Excel downloads, no email gate. Want them interactive? Try the free tools.
The Startup Marketing Checklist
115 checkbox items across Foundations, Pre-launch, Launch week, First 90 days and Always-on, from ICP and SPF/DKIM/DMARC to quarterly messaging refreshes. Includes a one-page summary of all 20 channels.
Download PDFThe 20 Marketing Channels Playbook
An overview matrix of cost, time to first result and skill needed, then each channel in depth: when it fits, the first three actions, the metric to watch and the common mistake. Ends with a "pick 3 channels by stage" page.
Download PDFThe AI Startup GTM Canvas
A one-page go-to-market canvas (market, ICP, problem, alternatives, positioning, pricing, motion, channels, metrics, risks), a 90-day plan worksheet and an illustrative filled example.
Download PDFMarketing Budget Template
A 12-month workbook with low, mid and high scenarios, a line for all 20 channels plus people, tools, events, PR and contingency, a channel test tracker with kill criteria, and a CAC, LTV and payback calculator.
Download .xlsxPress Kit and Launch PR Template
Press kit checklist, boilerplate, fact sheet and founder bio templates, an annotated press release, an embargo note and a launch timeline from T-21 to T+7.
Download PDFJournalist Pitch Email Templates
Twelve short pitch templates (exclusive, embargo, funding, data, reactive, op-ed, podcast, follow-up, thank you and more), subject-line formulas and the do and don’t rules reporters care about.
Download PDFICP and Positioning Worksheet
Firmographics, trigger events, pains, buying committee and disqualifiers, then a positioning canvas, a positioning statement template and a messaging hierarchy.
Download PDFThe Product Launch Checklist
T-28 to T+14, tagged by workstream: Product Hunt, Show HN, waitlist conversion, press, social, community and email, sequenced so each piece feeds the next.
Download PDF30-Day Founder Content Calendar
Thirty LinkedIn and X prompts with a post type for each day, ten hook formulas and a 90-minute weekly batching routine.
Download PDFThe GEO and AI Search Checklist
How to get cited by ChatGPT, Perplexity, Claude, Gemini and AI Overviews: entity consistency, Organization and Person schema, citable paragraphs, FAQ, llms.txt, earned mentions, forums and a monthly measurement routine.
Download PDFPR Agency Evaluation Scorecard
Twenty-five questions to ask a PR agency or consultant, grouped by team, results, process, pricing and contract, with a 1 to 5 scoring grid and a red flags list.
Download PDFMedia List Template
Outlet, tier, journalist, beat, recent article, contact method, last contacted, status and embargo reliability, with dropdowns, plus a pitch tracker sheet with follow-up dates and hit rate.
Download .xlsxInteractive tools
Prefer to click than print?
Three of these resources also exist as free browser tools. Same thinking, with the maths done for you. Browse them all at /tools.
GTM Planner
Work through your go-to-market decisions in the browser, from ICP to channels.
Open toolMarketing Budget Calculator
Model marketing spend by channel and see the totals as you go.
Open toolInteractive Marketing Checklist
Tick through the startup marketing checklist in the browser.
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