Tools Free · PR and content
Plan a month of posts.
Generate a posting plan that rotates your content pillars and formats across every channel, with launch content around key dates. Export it to a spreadsheet or your calendar.
Plan
Used in the idea prompts.
Content pillars
Key dates
Posts from three days before to two days after a key date switch to launch content.
0 posts over 4 weeks
Setting up your calendar.
Get new tools first
Optional. New free tools and growth notes, roughly once a month.
How to use it
- Pick a start date, a length and the channels you post on.
- Set your content pillars and any key dates, like a launch.
- Download the CSV for Sheets or Excel, or the .ics for your calendar.
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Questions founders ask
How often should a startup post on LinkedIn?
Three to five posts a week is a sustainable rhythm for most founders, and consistency matters more than volume. Posting more than once a day tends to cut reach per post, so leave at least 12 hours between posts.
What are content pillars?
Content pillars are the three to five themes you post about again and again, such as education, proof, behind the scenes and point of view. They keep your feed focused, make planning faster and teach your audience what to expect from you.
How far ahead should you plan a content calendar?
Plan four to eight weeks ahead and review it every week. That gives enough runway to prepare launches and longer pieces while leaving room for timely posts about news in your space.