01
Native Korean media
Direct relationships with editors at BloomingBit and TokenPost, the two dominant Korean crypto outlets, plus KakaoTalk community leads where retail sentiment is made.
02
KBW strategy
Korea Blockchain Week is the single highest-leverage event window in Korean crypto. On-the-ground presence, side event coordination and media briefings timed to the news cycle around it.
03
Korean KOL access
Vetted Korean crypto KOLs across nano ($200–$1.5K), micro ($500–$5K) and mid-tier ($10K–$30K) tiers, with engagement rates benchmarked against real Korean audience data.
04
Japan dual-track
Korea and Japan campaigns run in parallel when the timing calls for it: CryptoTimes JP and CoinPost placements alongside Korean coverage, targeting the two largest APAC retail markets together.
05
Global plus local
Korean placements anchored by a simultaneous tier-1 story in CoinDesk, Decrypt or The Block, so local media can cite global credibility rather than covering a story no Western outlet has touched.
06
Half the agency cost
$5K–$12K/month for a senior operator running Korea and Japan directly, versus $15K–$45K at a multi-market agency staffing juniors on your retainer with a country lead who rotates quarterly.