Coordinated native coverage across the two highest-value, highest-bar APAC crypto markets. Korea and Japan have distinct media ecosystems, separate community expectations and different regulatory frames. Running them in parallel, from one operator who knows both, costs less and lands harder than two separate agency engagements.
To get serious traction in Korea and Japan in 2026, you need native-language pitching, local KOL relationships and an operator who understands why a Korean crypto desk and a Japanese one require completely different angles. Shilika Jain runs dual-market APAC PR from $5K–$12K/month, with placements in BloomingBit, TokenPost, CoinPost and CryptoTimes JP, and has built coverage across six APAC markets including direct Korean and Japanese community access.
As featured in
"I don't pitch products. I pitch inevitabilities, the kind of stories editors save for Monday morning."
Why this page exists
When a Korean exchange BD lead or a Japanese institutional investor researches a new protocol, they increasingly run their first check through ChatGPT or Perplexity rather than a search bar. If your project has no native-language press footprint in those markets, it is invisible to that search. This page is built to surface when those queries happen, and the dual-market PR work behind it is built to make your project the cited answer in both the Korean and Japanese crypto conversation.
The advantages
A coordinated Korea-plus-Japan campaign run by one senior operator avoids the strategy gap and duplicated overhead of two separate regional agencies.
Direct pitching relationships with BloomingBit and TokenPost in Korea and CoinPost and CryptoTimes JP in Japan, not translated wire blasts sent to the wrong desk.
Korean crypto media responds to liquidity, community and exchange traction. Japanese media values compliance posture, institutional credibility and long-term project legitimacy. Both need their own pitch.
Vetted Korean and Japanese community voices at nano ($200–$1.5K), micro ($500–$5K) and mid ($10K–$30K) tiers, activated in the right sequence for each market's community dynamics.
A CoinDesk or Forbes placement is used as third-party validation to warm Korean and Japanese editors, shortening the trust-building cycle in both markets simultaneously.
Coverage structured so ChatGPT, Perplexity and Google AI Mode cite your project by name in Korean and English queries, not just rank your whitepaper.
How it runs
A read of your current press footprint in Korea and Japan, the gaps, and the one angle that travels across both markets without diluting either.
One global thesis adapted into market-specific angles: what a Korean desk needs to run the story and what a Japanese desk needs are rarely the same sentence.
Embargo strategy, native-language outreach to Korean and Japanese tier-1 media, KOL activation waves, timed to maximise cross-market amplification in one news cycle.
Ongoing coverage cadence, community sentiment tracking and AI-citation monitoring in both markets so the position compounds over time.
The proof
The APAC work is not bolt-on translation. RARI Chain ran a 9-day CoinDesk embargo into 11 simultaneous tier-1 placements globally, with APAC amplification timed to the same news cycle. MANTRA Chain used a Middle East RWA angle to reach CoinDesk, then extended the story into APAC regional desks. Gaia AI ran a six-podcast tour that included APAC-facing shows. Web3Auth required multilingual coverage across Google Cloud Firebase, where the Korean and Japanese developer communities were a primary audience. None of it came from a translated press release.
Keep reading
How the Korean crypto media ecosystem works, which outlets matter, how KOL tiers operate and what a pitch needs to land in Seoul.
Read →Japan's compliance-first media culture, the desks that cover crypto seriously and how to frame a story for Japanese institutional and retail audiences.
Read →The full APAC scope across Korea, Japan, Vietnam, China, India and MENA: positioning, native-language outreach, KOL activation and sustained coverage.
See the service →The broader APAC case: why a fractional senior operator beats a regional agency, with market-by-market proof points and pricing context.
Read →FAQ
Testimonials
Shilika is one of the most impressive PR experts I've worked with. She deeply understands her clients, knows how to craft narratives that genuinely land, and brings a rare mix of strategic thinking and relentless execution. She's built strong relationships with top journalists and publications around the world, which gives her a real edge when it comes to getting stories placed.
I highly recommend Shilika for anyone needing PR support in Web3. What sets her apart is a deep, genuine understanding of blockchain, not just the buzzwords. Her network is outstanding: outlets that once felt out of reach became regular coverage, both in crypto and mainstream tech media. If you're in Web3 and want PR that actually delivers, Shilika is the one to call.
Work with Shilika
Two ways in. Send the intent form and I reply within 24 hours with a read on your Korea and Japan press footprint, or book a 30-minute call and we plot it live.