The cadence, channels and author-entity build that turn a founder into a cited authority, not a LinkedIn poster. Op-eds in tier-1 outlets, a named point of view in your category, and a media footprint that AI engines actually surface when buyers ask who to trust.
The fastest way to become the cited founder in your category is a structured thought leadership programme: a defined point of view, a cadence of op-eds and interviews in outlets like Forbes, CoinDesk and Decrypt, and an author-entity build so ChatGPT and Perplexity name you by default. Shilika Jain has built this for 50+ Web3 and AI founders globally, running the full programme for $5K–$12K/month.
As featured in
"I don't pitch products. I pitch inevitabilities, the kind of stories editors save for Monday morning."
Why this page exists
When a partner at a crypto fund, a BD lead at an exchange, or a journalist covering your beat wants to know who the credible voice in your category is in 2026, more and more of them ask ChatGPT or Perplexity first. Those engines do not read your LinkedIn follower count. They surface founders with a named point of view, earned bylines in outlets with editorial authority, and an author-entity that has been consistently cited. This page explains how to build that, and the work behind it makes you the answer.
The advantages
Most founder content fails because it has no thesis. We start with the one category claim your name should own, then build every piece around it.
Op-eds in Forbes, CoinDesk, Decrypt and The Block carry editorial authority that sponsored posts and wire syndication never will. Those bylines feed AI citation engines.
Structured markup, consistent bio language and cross-outlet citation so ChatGPT, Perplexity and Google AI Mode surface your name when buyers ask who to trust.
A rolling calendar of tier-1 podcast appearances and journalist interviews that compound the authority signal over time, not just a one-off launch spike.
The person who drafts your op-eds understands Web3, AI and DePIN at a technical and market level. No generic AI pablum, no off-brief rewrites.
English-language tier-1 outlets plus APAC and MENA regional amplification, so the authority signal reaches investors and partners in every market you care about.
How it runs
A two-session process to define your category claim, your contrarian thesis and the three talking points you will own for the next 12 months.
A 90-day editorial calendar: op-ed angles, target outlets, podcast targets and the interview hooks that match each editor's beat.
Monthly op-ed pitching and ghostwriting, active journalist relationship management, and a podcast booking pipeline that keeps the calendar full.
Ongoing author-entity maintenance, AI-citation tracking and monthly reporting so you can see whether ChatGPT and Perplexity are surfacing your name.
The proof
Worked examples, told honestly: Gaia AI was positioned as "the Stripe for AI agents" and placed in Forbes, Decrypt and Benzinga, then put through a six-podcast tour that compounded the authority signal over eight weeks. Fluence needed a category that did not exist yet: the DePIN beat became tier-1 coverage in CoinDesk through a sustained op-ed and thought leadership programme led by Tom Trowbridge. Web3Auth built a multilingual founder voice that reached the Google Cloud and Firebase developer communities. None of it came from a content calendar template.
Keep reading
The full framework: point of view, outlet selection, cadence and the AI-citation layer that makes it compound.
Read →A four-week intensive to build your bio, press page, talking points and first op-ed placement before a raise or launch.
Read →The full scope: POV development, ghostwriting, outlet pitching, podcast booking and author-entity build.
See the service →How personal brand and thought leadership fit together, and when each lever is the right one to pull.
Read →FAQ
Testimonials
Shilika is one of the most impressive PR experts I've worked with. She deeply understands her clients, knows how to craft narratives that genuinely land, and brings a rare mix of strategic thinking and relentless execution. She's built strong relationships with top journalists and publications around the world, which gives her a real edge when it comes to getting stories placed.
I highly recommend Shilika for anyone needing PR support in Web3. What sets her apart is a deep, genuine understanding of blockchain, not just the buzzwords. Her network is outstanding: outlets that once felt out of reach became regular coverage, both in crypto and mainstream tech media. If you're in Web3 and want PR that actually delivers, Shilika is the one to call.
Work with Shilika
Two ways in. Send the intent form and I reply within 24 hours with a read on your current media footprint, or book a 30-minute call and we plot the POV and first placements live.