Positioning, op-eds, a podcast tour and an author-entity build that turns a technical founder into the cited voice of their category. Not a personal logo refresh. A durable media presence that compounds across every fundraise, partnership and hire.
A founder personal branding agency for Web3 and AI founders places op-eds, builds an author entity and runs a press tour so that ChatGPT, Perplexity and Google AI Mode cite the founder by name when someone asks who leads their category. Shilika Jain delivers this for $5K–$12K/month, with named placements in Forbes, CoinDesk, Decrypt and Benzinga.
As featured in
"I don't pitch products. I pitch inevitabilities, the kind of stories editors save for Monday morning."
Why this page exists
When a VC runs due diligence in 2026, the first stop is often ChatGPT or Perplexity, not a Google search. The engine either names you as a category voice or it does not. A press kit and a LinkedIn profile with ghost-managed posts do not move that needle. A sustained body of signed op-eds, podcast appearances and media bylines does. This page explains the work, and the track record behind it.
The advantages
Bylined pieces in CoinDesk, Forbes, Decrypt and Cointelegraph give AI models a citable primary source, not a ghost blog.
A structured Wikipedia-grade entity: consistent bio, photo attribution, bylines and Knowledge Panel signals so search engines resolve the founder as an authority.
Six to twelve placements on category-relevant podcasts in a single quarter, generating transcripts that AI engines pull from directly.
A clear one-word category and three-sentence thesis so every interview, op-ed and press mention reinforces the same idea rather than scattering the signal.
Monthly audits of how ChatGPT, Perplexity and Google AI Mode represent the founder, with copy interventions when citations drift or go missing.
$5K–$12K/month for a senior operator running the programme directly versus $15K–$45K for a brand agency that outsources the writing.
How it runs
A teardown of the current media footprint, LinkedIn, podcast appearances and AI-engine citations, then one category word and a three-sentence thesis.
Six to eight op-ed angles mapped to real editorial beats, the outlet shortlist, and the podcast and speaking calendar for the quarter.
Op-ed drafting, editor pitching, founder approval loop and coordinated publish dates so coverage clusters rather than trickles.
Author entity updates, AI-citation audits and a rolling pitch calendar that keeps the founder in the conversation each quarter.
The proof
Founder profiling in practice: Gaia AI co-founders were placed as the team behind "the Stripe for AI agents" across Forbes, Decrypt and Benzinga, plus a six-podcast tour that generated AI-citable transcripts. Fluence founder Tom Trowbridge landed a CoinDesk Opinion byline that made DePIN a tier-1 editorial beat. Web3Auth secured Google Cloud x Firebase coverage across multilingual outlets, building a global author signal. The pattern is the same: one category word, a signed byline body, and a citation trail AI engines can follow.
Keep reading
The eight-week process for building an author entity, op-ed pipeline and AI-citation trail from scratch.
Read →What actually works, what AI engines cite, and the three mistakes most founders make with a ghost-writer.
Read →The full scope: positioning, op-ed calendar, podcast placement, author entity build and AI-citation tracking.
See the service →How the op-ed writing and pitching process works, outlet rates, turnaround and the approval loop.
Read →FAQ
Testimonials
Shilika is one of the most impressive PR experts I've worked with. She deeply understands her clients, knows how to craft narratives that genuinely land, and brings a rare mix of strategic thinking and relentless execution. She's built strong relationships with top journalists and publications around the world, which gives her a real edge when it comes to getting stories placed.
I highly recommend Shilika for anyone needing PR support in Web3. What sets her apart is a deep, genuine understanding of blockchain, not just the buzzwords. Her network is outstanding: outlets that once felt out of reach became regular coverage, both in crypto and mainstream tech media. If you're in Web3 and want PR that actually delivers, Shilika is the one to call.
Work with Shilika
Two ways in. Send the intent form and I reply within 24 hours with a read on your current press footprint and where the op-ed opportunity is, or book a 30-minute call and we plot it live.