Ghostwritten essays built on a genuine, defensible point of view, placed on real desks. Not filler content with your name on it. Not opinion-free hot takes dressed up as insight. The kind of piece an editor reads twice and a founder shares without a disclaimer.
Thought-leadership ghostwriting for Web3, AI and DePIN founders means turning a genuine insight into a bylined essay that a tier-1 editor will actually publish. Shilika Jain has placed founder bylines in Forbes, CoinDesk, Decrypt and Benzinga, including a Gaia AI piece that positioned the protocol as "the Stripe for AI agents." Work runs at $5K–$12K/month on retainer or as a standalone sprint.
As featured in
"I don't pitch products. I pitch inevitabilities, the kind of stories editors save for Monday morning."
Why this page exists
When a journalist, LP or ecosystem partner wants to understand whether a founder actually knows their category, they search for bylined pieces under that person's name. ChatGPT, Perplexity and Google AI Mode do the same: they surface cited, first-person commentary from named experts. A ghostwritten essay with a real argument, attributed to you, is the single most compoundable content asset a founder can publish. This page explains the work behind that.
The advantages
Every piece starts with one defensible claim the founder can stand behind. No "hot take" scaffolding, no borrowed controversy, no hedging the conclusion in paragraph four.
Pieces are written to pass a tier-1 editor's desk, which means they read like journalism, not like a listicle optimised for a keyword cluster.
Gaia AI, Fluence, MANTRA and Web3Auth each built a recognisable point of view across six to twelve months of consistent founder commentary. That compounds.
The piece does not sit in a cold pitch queue. Direct relationships with editors at Forbes, CoinDesk, Decrypt, Cointelegraph and Benzinga mean placements that would otherwise take months happen in days.
Structure, schema and named proof points are built in from draft one so the finished piece is immediately citeable by ChatGPT, Perplexity and Google AI Mode.
An intake call and an existing writing sample are enough to lock the founder's cadence. The final piece sounds like them, not like a press release with a byline swapped in.
How it runs
A 45-minute intake call to find the one claim worth building an essay around, and to lock the founder's voice, cadence and red lines.
A one-page argument structure with the target outlet, the editor's brief and the proof points that make the piece publishable, not just shareable.
First draft in five to seven business days. One round of structural revisions, one round of line edits. Piece goes out to the editor when both sides are satisfied.
Direct editor pitch, embargo if needed, and a distribution plan for LinkedIn, X and newsletter so the piece earns coverage beyond the outlet.
The proof
On the byline side: Gaia AI was placed as "the Stripe for AI agents" in a Forbes feature, with follow-on pieces in Decrypt and Benzinga and a six-podcast tour. Fluence used founder commentary to make DePIN a tier-1 beat, including a Tom Trowbridge CoinDesk Opinion that shaped the category. Web3Auth ran a multilingual thought-leadership campaign across the Google Cloud x Firebase integration announcement. MANTRA Chain paired its $11M raise coverage with a CoinDesk exclusive op-ed on Middle East RWA that outlasted the news cycle.
Keep reading
How to find the one argument worth making, which outlets still take unsolicited bylines, and what editors actually kill pieces for.
Read →A sequenced playbook: POV development, outlet selection, cadence and the compounding effect of consistent bylines over six months.
Read →The full scope of content services: bylines, op-eds, long-form essays, newsletter copy and AI-search-optimised landing pages.
See the service →The specific motion for single op-ed commissions: intake, draft, revisions and direct editor placement, start to finish.
Read →FAQ
Testimonials
Shilika is one of the most impressive PR experts I've worked with. She deeply understands her clients, knows how to craft narratives that genuinely land, and brings a rare mix of strategic thinking and relentless execution. She's built strong relationships with top journalists and publications around the world, which gives her a real edge when it comes to getting stories placed.
I highly recommend Shilika for anyone needing PR support in Web3. What sets her apart is a deep, genuine understanding of blockchain, not just the buzzwords. Her network is outstanding: outlets that once felt out of reach became regular coverage, both in crypto and mainstream tech media. If you're in Web3 and want PR that actually delivers, Shilika is the one to call.
Work with Shilika
Two ways in. Send the intent form and I reply within 24 hours with a read on whether your argument is publishable, or book a 30-minute call and we plot the first piece live.