Earned stories, not placement counts
Paying per piece of coverage rewards volume. Shilika starts with the one story an editor would actually want, which is how RARI Chain landed 11 tier-1 placements in 24 hours from a single CoinDesk embargo.
Compare/Crypto & Web3 PR
Shilika Jain vs MarketAcross: placement volume or senior strategy across markets?
MarketAcross is a Tel Aviv-based crypto PR firm known for volume: tier-1 placements, op-eds and press releases through its sister wire service ChainWire, for clients like Polygon and Avalanche. Shilika Jain is a senior fractional operator who pitches 400+ journalists personally across the US, China, Korea, Japan, the Middle East and Southeast Asia. This comparison covers team, reach, model and cost.
The short version
MarketAcross is a good fit if you want predictable placement volume in English-language crypto media and like paying for defined deliverables. If you need a category narrative, senior judgment on which stories to run, and native coverage in Korea, Japan, China and the Gulf, Shilika is the better choice at a lower monthly cost.
At a glance
Who pitches
- MarketAcross
- A content and outreach team working to agreed coverage deliverables
- Shilika Jain
- Shilika, on every pitch
Monthly cost
- MarketAcross
- From about $10K (Clutch minimum)
- Shilika Jain
- $3K–$7K retainer
Native markets
- MarketAcross
- 2 of 8 we track
- Shilika Jain
- 7 of 8 we track
Firms to manage
- MarketAcross
- 1, plus regional agencies for gaps
- Shilika Jain
- 1 operator, 1 plan
The difference
What Shilika handles that MarketAcross leaves to you
Asian media, in-language
MarketAcross works English-language crypto media. Shilika adds Korean, Japanese, Chinese and Gulf outlets, where a large share of retail trading happens.
Senior judgment on what not to announce
A senior operator tells you when a story will not land. That saves budget and keeps your best news for the right moment.
Side by side
MarketAcross vs Shilika Jain, line by line
Filter by what matters most to you. On mobile, each row stacks.
MarketAcrossShilika Jain
Who does the work
Who pitches the journalistA content and outreach team that delivers against agreed coverage targets.Shilika, personally. The person on the intro call is the person writing the pitch and following up with the editor.
Senior time on your accountPartial. Founders and partners oversee; a 10–49 person team does the work.100%. Six years running Web3 and AI PR, including building CoinMarketCap’s APAC PR function and leading PR at Myosin.
What you getPlacements, op-eds, press releases, SEO and KOL campaigns.Narrative, tier-1 pitching, embargo strategy, founder profiling, op-eds, KOL waves and APAC localisation from one operator.
Media reach
Journalist networkStrong English-language crypto media relationships.400+ working journalists across the US, China, Korea, Japan, the Middle East and Southeast Asia, plus 200+ vetted Web3 KOLs.
Where they are strongestGlobal English-language crypto media, run from Israel.Global by design: US crypto and tech press plus native-language desks across North Asia, Southeast Asia, India and the Gulf.
China, Korea, Japan, Middle EastNo named Korea, Japan, China or Gulf teams.Direct, in-language relationships: BloomingBit and TokenPost (Korea), CoinPost and CryptoTimes (Japan), ChainCatcher (China), Gulf business press.
Cost & contract
Typical monthly costClutch lists a $10K+ minimum and $150–199 per hour.$3K–$7K a month retainer, or a $15K–$40K launch sprint for a TGE, mainnet or raise.
Where the fee goesContent, outreach and distribution team, plus wire and agency overhead.Senior strategy and execution. No account-management layer, no agency markup on junior hours.
ContractResults-based retainer with deliverables defined up front.Bounded engagements tied to named outlets and dates. Month-to-month after the first cycle.
Strategy & speed
Cross-market strategyPlacement-led. Regional strategy outside English media would need another firm.One narrative, sequenced across every market from a single plan, so the Korean story and the CoinDesk story reinforce each other.
Speed to first pitchFast for press releases and placements once deliverables are agreed.Pitching inside the first week. No onboarding team, no internal hand-offs.
Interactive
Your markets, your budget, your call
Pick the markets your launch needs. The tool shows where MarketAcross has in-house reach, where you would need a second firm, and what each route costs over the engagement.
01 Pick the markets your launch needs
02 See who can actually reach them
MarketMarketAcrossShilika
United StatesNativeNative
South KoreaGapNative
JapanGapNative
Southeast AsiaGapNative
To reach South Korea, Japan and Southeast Asia, you would likely add 2 more agencies next to MarketAcross, plus the time it takes to keep their messaging in sync. With Shilika it is one operator and one plan.
03 Compare what it costs
$132K
kept in your runway over 6 months
81%
lower spend, with a senior operator on every pitch
Agency figures use the public or reported range for MarketAcross ($10K–$20K/mo) and are estimates. Move the sliders to match the proposal in front of you.
Agencies already hire Shilika. You can skip the middle.
When an agency wins a client that needs Korean, Japanese, Chinese or Gulf coverage and it has no desk there, it subcontracts the work. Shilika is regularly that subcontractor. Hiring her directly means the same relationships and the same pitches, without an agency margin on top or a strategy that gets relayed second-hand.
Fair is fair
What MarketAcross does well
- Website
- marketacross.com
- Headquarters
- Tel Aviv (remote global team)
- Founded
- 2014
- Team
- 10–49 people per Clutch; part of InboundJunction Media Group, with ChainWire
- Pricing
- From about $10K (Clutch minimum). MarketAcross does not publish prices. Clutch lists a $10K+ minimum project and $150–199 per hour.
- Services
- Tier-1 media placements, Newsjacking, Op-eds and thought leadership, Press releases (via ChainWire), Messaging and comms advisory, Web3 SEO, KOL and Reddit campaigns
- Named clients
- Polygon, Avalanche, Ubisoft, Ankr, Space and Time, Somnia, MultiversX, EOS Network Foundation
Strengths
- High volume of placements in top English-language crypto media
- Results-based retainer that defines coverage deliverables up front
- Its own wire service, ChainWire, for distribution
- 5.0 rating on Clutch from 9 client reviews
Where founders hit limits
- No named Korean, Japanese, Chinese or Gulf media teams
- Clutch lists a $10K+ minimum; pricing is not published on its site
- One Clutch reviewer wanted more variety in article categories and media angles
- Deliverable-based models reward placement counts, which is not the same as building a category narrative
Decision
When MarketAcross is enough, and when you need Shilika
Choose MarketAcross if
- You want a steady cadence of crypto media placements and op-eds
- You prefer paying for defined deliverables
- Your audience reads English-language crypto media
- You need press release distribution built in
Choose Shilika if
- You are launching a token, mainnet or raise and need tier-1 coverage in one news cycle
- Your community or exchange liquidity sits in Korea, Japan, China, Southeast Asia or the Gulf
- You want the senior person writing every pitch
- You are pre-Series B and want senior work at $3K–$7K a month
- You want one narrative across every market, not two agencies to referee
50+Web3 & AI protocols placed
400+journalists across 6 regions
11tier-1 placements in 24h (RARI Chain)
6 yrssenior Web3 & AI PR
“Her network is outstanding. Outlets that once felt out of reach became regular coverage, both in crypto and mainstream tech media.”
Gafoor Khan, Web3 & AI founder, advisor and angel investor
FAQ
Common questions about MarketAcross and Shilika
Is MarketAcross a good crypto PR agency?
MarketAcross is a well-reviewed crypto PR firm with a 5.0 Clutch rating and clients like Polygon and Avalanche. It is strong on placement volume in English-language crypto media. Founders who need a category narrative or Asian and Gulf coverage often prefer Shilika Jain.
How much does MarketAcross cost?
MarketAcross does not publish pricing. Clutch lists a $10K+ minimum project and $150–199 per hour. Shilika charges $3K–$7K a month.
What is a results-based retainer?
MarketAcross defines coverage deliverables up front, and clients pay for the coverage rather than general representation. Shilika’s engagements are also tied to named outlets and dates, with senior strategy included.
Does MarketAcross cover Asian crypto media?
Its site does not name Korean, Japanese, Chinese or Gulf teams. Shilika has direct relationships with BloomingBit, TokenPost, CoinPost, ChainCatcher and Gulf business press.
Skip the account team. Work with the operator.
Send your launch date and target markets. You get a reply within 24 hours with the outlets Shilika would go after first, in which order, and what it costs. Retainers run $3K–$7K a month; launch sprints run $15K–$40K.
More comparisons