Senior on every pitch
Bospar’s principals are well known, but a roster of enterprise brands means account staff run most daily outreach. With Shilika, the senior person is the one pitching.
Compare/AI & tech PR
Shilika Jain vs Bospar: who gets an AI startup more for its money?
Bospar is an award-winning, remote-first US tech PR firm known for launches, funding announcements and broadcast placements. Shilika Jain is a senior fractional operator with 400+ journalist relationships across the US, China, Korea, Japan, the Middle East and Southeast Asia. Below: who pitches, where each one reaches and what it costs.
The short version
Bospar is a smart pick for a US enterprise tech or AI company that wants creative launches and broadcast reach. If your AI startup needs a senior operator writing every pitch, coverage in Asia and the Gulf as well as the US, and a $3K–$7K retainer instead of an agency team fee, Shilika is the better fit.
At a glance
Who pitches
- Bospar
- Principals on strategy, a remote US account team on daily outreach
- Shilika Jain
- Shilika, on every pitch
Monthly cost
- Bospar
- Not published (est. $10K–$20K/mo)
- Shilika Jain
- $3K–$7K retainer
Native markets
- Bospar
- 1 of 8 we track
- Shilika Jain
- 7 of 8 we track
Firms to manage
- Bospar
- 1, plus regional agencies for gaps
- Shilika Jain
- 1 operator, 1 plan
The difference
What Shilika handles that Bospar leaves to you
A US story that also lands in Seoul, Tokyo and Dubai
Bospar works the US market. Shilika takes the same AI story to Korean, Japanese, Chinese, Southeast Asian and Gulf media, in-language, without a second agency.
AI and crypto native
Shilika has placed AI-agent, DePIN and Web3 infrastructure founders in Forbes, Decrypt and Benzinga. If your AI product touches crypto, she already knows the reporters on both beats.
Side by side
Bospar vs Shilika Jain, line by line
Filter by what matters most to you. On mobile, each row stacks.
BosparShilika Jain
Who does the work
Who pitches the journalistPrincipals set strategy. A remote account team runs daily outreach.Shilika, personally. The person on the intro call is the person writing the pitch and following up with the editor.
Senior time on your accountPartial. Principal time is spread across a roster of enterprise clients.100%. Six years running Web3 and AI PR, including building CoinMarketCap’s APAC PR function and leading PR at Myosin.
What you getPR, broadcast, analyst relations, research, content and AEO, priced as a custom plan.Narrative, tier-1 pitching, embargo strategy, founder profiling, op-eds, KOL waves and APAC localisation from one operator.
Media reach
Journalist networkStrong US tech, business and broadcast relationships.400+ working journalists across the US, China, Korea, Japan, the Middle East and Southeast Asia, plus 200+ vetted Web3 KOLs.
Where they are strongestUnited States.Global by design: US crypto and tech press plus native-language desks across North Asia, Southeast Asia, India and the Gulf.
China, Korea, Japan, Middle EastNo in-house presence. Asian and Gulf media would need another firm.Direct, in-language relationships: BloomingBit and TokenPost (Korea), CoinPost and CryptoTimes (Japan), ChainCatcher (China), Gulf business press.
Cost & contract
Typical monthly costNot published. Comparable US tech programs run $10K–$20K a month.$3K–$7K a month retainer, or a $15K–$40K launch sprint for a TGE, mainnet or raise.
Where the fee goesAccount team, specialists (broadcast, research, content) and agency overhead.Senior strategy and execution. No account-management layer, no agency markup on junior hours.
ContractCustom proposals. Minimum term not published; 3 to 6 months is the norm.Bounded engagements tied to named outlets and dates. Month-to-month after the first cycle.
Strategy & speed
Cross-market strategyUS-led. International coverage would be planned separately.One narrative, sequenced across every market from a single plan, so the Korean story and the CoinDesk story reinforce each other.
Speed to first pitchDiscovery and planning first, then outreach, as with most agencies.Pitching inside the first week. No onboarding team, no internal hand-offs.
Interactive
Your markets, your budget, your call
Pick the markets your launch needs. The tool shows where Bospar has in-house reach, where you would need a second firm, and what each route costs over the engagement.
01 Pick the markets your launch needs
02 See who can actually reach them
MarketBosparShilika
United StatesNativeNative
South KoreaGapNative
JapanGapNative
Southeast AsiaGapNative
To reach South Korea, Japan and Southeast Asia, you would likely add 2 more agencies next to Bospar, plus the time it takes to keep their messaging in sync. With Shilika it is one operator and one plan.
03 Compare what it costs
$132K
kept in your runway over 6 months
81%
lower spend, with a senior operator on every pitch
Agency figures use the public or reported range for Bospar ($10K–$20K/mo) and are estimates. Move the sliders to match the proposal in front of you.
Agencies already hire Shilika. You can skip the middle.
When an agency wins a client that needs Korean, Japanese, Chinese or Gulf coverage and it has no desk there, it subcontracts the work. Shilika is regularly that subcontractor. Hiring her directly means the same relationships and the same pitches, without an agency margin on top or a strategy that gets relayed second-hand.
Fair is fair
What Bospar does well
- Website
- bospar.com
- Headquarters
- San Francisco (remote-first)
- Founded
- 2015
- Team
- About 80 people, fully remote, US only
- Pricing
- Not published (est. $10K–$20K/mo). Bospar builds custom plans and does not publish fees. The estimate uses 2026 benchmarks for comprehensive US B2B tech PR.
- Services
- PR and media relations, Launches and stealth exits, Funding announcements, Broadcast (led by ex-CNBC reporter Eric Chemi), Analyst and investor relations, Surveys and research, AEO/GEO (Audit*E)
- Named clients
- Snowflake, Cisco, Unisys, SingleStore, Mendix, Riskified, NXP, Esri, Arthur, SignalFire
Strengths
- Ranked the No. 1 US agency "pound for pound" by the PRovoke Global Creative Index three times, most recently in 2026
- In-house broadcast unit led by a former CNBC reporter
- Clear specialism in launches, funding news and original research
- Recent enterprise AI work, including Arthur and SignalFire
Where founders hit limits
- No offices or in-house teams outside the US
- Pricing is not published, and Clutch shows no client reviews to benchmark against
- Employee reviews on Glassdoor (3.5/5) cite long hours at junior levels, where much of the daily work sits
- Crypto-native and Asian media are outside its core
Decision
When Bospar is enough, and when you need Shilika
Choose Bospar if
- You are a US enterprise tech or AI company selling only in the US
- You want broadcast TV coverage and survey-driven research campaigns
- You prefer a team with specialists for analyst relations and content
- Your budget covers $10K+ a month
Choose Shilika if
- You are a seed to Series B AI startup and runway matters
- You need the US plus Asia or the Gulf, run from one plan
- You want the senior person writing your pitches, not supervising them
- You want pitching to start in week one
- You build at the AI and crypto overlap, where Shilika has placed agent, DePIN and infra founders
50+Web3 & AI protocols placed
400+journalists across 6 regions
11tier-1 placements in 24h (RARI Chain)
6 yrssenior Web3 & AI PR
“Her network is outstanding. Outlets that once felt out of reach became regular coverage, both in crypto and mainstream tech media.”
Gafoor Khan, Web3 & AI founder, advisor and angel investor
FAQ
Common questions about Bospar and Shilika
Is Bospar a good PR agency for AI startups?
Bospar has strong enterprise tech credentials, with clients like Snowflake and Cisco and AI work for Arthur and SignalFire. It suits US-focused enterprise AI companies. Startups that need Asian markets or crypto-native coverage, or that want a senior operator pitching directly, often get more from Shilika Jain.
How much does Bospar charge?
Bospar does not publish pricing and builds custom plans. 2026 industry guides put comprehensive US B2B tech PR at $7.5K–$20K a month. Shilika works for $3K–$7K a month.
Does Bospar work outside the US?
Its team and offices are US-based. For Korea, Japan, China, Southeast Asia or the Gulf you would need another firm. Shilika covers those markets directly.
What is the main difference between Bospar and Shilika Jain?
Bospar is an 80-person US agency with specialist teams. Shilika is one senior operator with a global journalist network. You trade team breadth for seniority on every pitch, wider geography and a lower monthly cost.
Skip the account team. Work with the operator.
Send your launch date and target markets. You get a reply within 24 hours with the outlets Shilika would go after first, in which order, and what it costs. Retainers run $3K–$7K a month; launch sprints run $15K–$40K.
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