Korea, Japan and China from day one
Luna PR’s roots are in the Gulf and its Asia push began in 2026. Shilika already works with BloomingBit and TokenPost in Korea, CoinPost and CryptoTimes in Japan and ChainCatcher in China, alongside Gulf press.
Compare/Crypto & Web3 PR
Shilika Jain vs Luna PR: a MENA specialist, or one operator across six regions?
Luna PR is a Dubai-founded Web3 agency with 65+ people, a client wall that includes Binance, Bybit and Ripple, and an events business alongside its PR work. Shilika Jain is a senior fractional PR operator who personally pitches 400+ journalists across the US, China, Korea, Japan, the Middle East and Southeast Asia. If you are weighing the two for a launch, this is the side-by-side.
The short version
Luna PR is a strong fit if the Gulf is your priority and you want PR, events and community from one integrated agency. If your launch needs Korea, Japan or China alongside the US and the Gulf, and you want the senior person writing every pitch at $3K–$7K a month, Shilika is the better call.
At a glance
Who pitches
- Luna PR
- An account director and manager leading a team of specialists
- Shilika Jain
- Shilika, on every pitch
Monthly cost
- Luna PR
- Not published (est. $10K–$20K/mo)
- Shilika Jain
- $3K–$7K retainer
Native markets
- Luna PR
- 3 of 8 we track
- Shilika Jain
- 7 of 8 we track
Firms to manage
- Luna PR
- 1, plus regional agencies for gaps
- Shilika Jain
- 1 operator, 1 plan
The difference
What Shilika handles that Luna PR leaves to you
A senior operator instead of a layered team
Luna PR assigns an account director and manager who lead specialists. Shilika is both the strategist and the pitcher, so nothing gets lost between layers.
No six-month lock-in
Shilika works in bounded engagements tied to named outlets and dates, then month to month. You keep going because it works, not because a contract says so.
Side by side
Luna PR vs Shilika Jain, line by line
Filter by what matters most to you. On mobile, each row stacks.
Luna PRShilika Jain
Who does the work
Who pitches the journalistAn account director and manager lead a team of specialists who handle outreach.Shilika, personally. The person on the intro call is the person writing the pitch and following up with the editor.
Senior time on your accountPartial. Directors lead the account; managers and specialists run daily work.100%. Six years running Web3 and AI PR, including building CoinMarketCap’s APAC PR function and leading PR at Myosin.
What you getPR, community, influencers and events, with branding through a sister company.Narrative, tier-1 pitching, embargo strategy, founder profiling, op-eds, KOL waves and APAC localisation from one operator.
Media reach
Journalist networkStrong Gulf, MENA and global crypto media relationships.400+ working journalists across the US, China, Korea, Japan, the Middle East and Southeast Asia, plus 200+ vetted Web3 KOLs.
Where they are strongestMiddle East first, with hubs in New York and London.Global by design: US crypto and tech press plus native-language desks across North Asia, Southeast Asia, India and the Gulf.
China, Korea, Japan, Middle EastGulf in-house. Singapore and Hong Kong newly building out in 2026. No evident Korea or Japan teams.Direct, in-language relationships: BloomingBit and TokenPost (Korea), CoinPost and CryptoTimes (Japan), ChainCatcher (China), Gulf business press.
Cost & contract
Typical monthly costNot published. Mid-size crypto agencies typically run $10K–$20K a month.$3K–$7K a month retainer, or a $15K–$40K launch sprint for a TGE, mainnet or raise.
Where the fee goesAccount director, account manager, specialists and agency overhead.Senior strategy and execution. No account-management layer, no agency markup on junior hours.
ContractRetainers reported at around six months.Bounded engagements tied to named outlets and dates. Month-to-month after the first cycle.
Strategy & speed
Cross-market strategyStrong Gulf strategy. North Asian markets would likely need a second firm.One narrative, sequenced across every market from a single plan, so the Korean story and the CoinDesk story reinforce each other.
Speed to first pitchAgency onboarding with an account team before outreach.Pitching inside the first week. No onboarding team, no internal hand-offs.
Interactive
Your markets, your budget, your call
Pick the markets your launch needs. The tool shows where Luna PR has in-house reach, where you would need a second firm, and what each route costs over the engagement.
01 Pick the markets your launch needs
02 See who can actually reach them
MarketLuna PRShilika
United StatesNativeNative
South KoreaGapNative
JapanGapNative
Southeast AsiaPartialNative
To reach South Korea and Japan, you would likely add 1 more agency next to Luna PR, plus the time it takes to keep their messaging in sync. With Shilika it is one operator and one plan.
03 Compare what it costs
$96K
kept in your runway over 6 months
76%
lower spend, with a senior operator on every pitch
Agency figures use the public or reported range for Luna PR ($10K–$20K/mo) and are estimates. Move the sliders to match the proposal in front of you.
Agencies already hire Shilika. You can skip the middle.
When an agency wins a client that needs Korean, Japanese, Chinese or Gulf coverage and it has no desk there, it subcontracts the work. Shilika is regularly that subcontractor. Hiring her directly means the same relationships and the same pitches, without an agency margin on top or a strategy that gets relayed second-hand.
Fair is fair
What Luna PR does well
- Website
- lunapr.com
- Headquarters
- Dubai (hubs in New York and London)
- Founded
- 2017
- Team
- 65+ people (self-reported)
- Pricing
- Not published (est. $10K–$20K/mo). Luna PR does not publish fees. The estimate uses 2026 crypto PR pricing guides for mid-size specialist agencies.
- Services
- PR strategy and media placements, Press release distribution, Reputation management, Social and community, Influencers, Events (conferences, private dinners, IR and VC events)
- Named clients
- Binance, Bybit, Cardano, TON, Sui, Ledger, Animoca Brands, Ripple
Strengths
- Deep Gulf and MENA media network; PRCA MENA member
- Integrated offer: PR, community, influencers and events from one team
- Exchange-heavy client roster and a claimed 600+ projects
- Expanding into Singapore and Hong Kong in 2026
Where founders hit limits
- Asia operations are new (announced August 2026), with no evident Korean, Japanese or Chinese media teams
- Retainers have been reported at around six months, a long commitment for an early-stage project
- Pricing is not published
- Account director and manager layers sit between you and the specialists doing the work
Decision
When Luna PR is enough, and when you need Shilika
Choose Luna PR if
- The Gulf and MENA are your primary markets
- You want PR, events and community from a single agency
- You are an exchange or large protocol with budget for a multi-person team
- You are comfortable with a six-month retainer
Choose Shilika if
- You are launching a token, mainnet or raise and need tier-1 coverage in one news cycle
- Your community or exchange liquidity sits in Korea, Japan, China, Southeast Asia or the Gulf
- You want the senior person writing every pitch
- You are pre-Series B and want senior work at $3K–$7K a month
- You want one narrative across every market, not two agencies to referee
50+Web3 & AI protocols placed
400+journalists across 6 regions
11tier-1 placements in 24h (RARI Chain)
6 yrssenior Web3 & AI PR
“Her network is outstanding. Outlets that once felt out of reach became regular coverage, both in crypto and mainstream tech media.”
Gafoor Khan, Web3 & AI founder, advisor and angel investor
FAQ
Common questions about Luna PR and Shilika
Is Luna PR a good crypto PR agency?
Luna PR is a well-established Web3 agency with strong Gulf and MENA reach, a client wall that includes Binance and Bybit, and an events business. It suits projects that prioritise the Middle East. For launches that also need Korea, Japan or China, or a senior operator on every pitch, Shilika Jain is the stronger option.
Where is Luna PR based?
Luna PR was founded in Dubai by Nikita Sachdev and lists hubs in New York, Dubai and London. In August 2026 it announced an expansion into Singapore and Hong Kong.
How much does Luna PR cost?
Luna PR does not publish pricing, and has been reported to work on retainers of around six months. Mid-size crypto PR agencies typically charge $10K–$20K a month. Shilika charges $3K–$7K a month, or $15K–$40K for a launch sprint.
Does Luna PR cover Korea and Japan?
Luna PR’s Asia expansion focuses on Singapore and Hong Kong, and it does not list Korean or Japanese media teams. Shilika has direct relationships with Korean and Japanese crypto media.
Skip the account team. Work with the operator.
Send your launch date and target markets. You get a reply within 24 hours with the outlets Shilika would go after first, in which order, and what it costs. Retainers run $3K–$7K a month; launch sprints run $15K–$40K.
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