Tools Free · Everyday marketing
Write a sharper headline.
Score a headline on length, word balance, emotion and format, and get specific fixes. Test up to five versions side by side.
Word balance
- First 3 words
- 7 PR Mistakes
- Last 3 words
- AI Startup Launch
Skimmers often read only these. Make them count.
- Words10 words is in the ideal range (6 to 12).
- Length54 characters is in the ideal range (50 to 70).
- PowerPower words: mistakes.
- EmotionEmotional words: kill.
- FlowCommon words make up 30%, so it reads naturally.
- Substance50% specific, uncommon words give it substance.
- NumberUses a number, which sets a clear expectation.
- FormatList format. These tend to perform well.
- EndsStarts and ends on strong words.
- ReadabilityAverage word length 4.5 letters. Easy to read.
- Cut-offFits in 60 characters, so it will not be cut in Google.
Get new tools first
Optional. New free tools and growth notes, roughly once a month.
How to use it
- Pick the headline type and type your headline.
- Read the score and the checks that need work.
- Try a new version and compare the scores.
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Questions founders ask
What makes a good headline?
A good headline is specific, promises a clear benefit and is easy to scan. Most strong blog headlines run 6 to 12 words and 50 to 70 characters. A number, a concrete outcome and one or two emotional words usually lift clicks.
What are power words in headlines?
Power words are terms that trigger curiosity or urgency, such as proven, simple, mistake or secret. One or two help a headline stand out. Too many make it read like clickbait and can hurt trust.
Do numbers in headlines really work?
Yes, in most tests list headlines with a number get more clicks because they set a clear expectation. Odd and specific numbers like 7 or 23 tend to feel more credible than round ones. Use digits, not words, so the number stands out.