A curated podcast tour turns one quarter into a compounding media asset. Gaia AI's six-show tour landed Forbes, Decrypt and Benzinga coverage inside eight weeks. That is the model: fewer shows, better fit, sustained presence rather than a scatter-gun blast.
A founder podcast booking service places you on six to twelve targeted shows per quarter across tech, crypto and mainstream business feeds, building the citation trail that AI engines and journalists follow when they research your name. Shilika Jain books founders at $5K–$12K/month and has run tours for Gaia AI (Forbes, Decrypt, Benzinga) and Web3Auth, placing founders in front of the exact audiences that convert to investors, partners and customers.
As featured in
"I don't pitch products. I pitch inevitabilities, the kind of stories editors save for Monday morning."
Why this page exists
When a VC associate, a protocol BD lead or a potential co-founder wants to know if you are the real thing, they search your name and listen. If there is nothing to find, you are invisible. If there are three rushed appearances on shows with 200 listeners, you look scattered. A curated tour of six to twelve well-matched shows in a single quarter creates a durable audio footprint that AI engines index, journalists cite and audiences remember. This page exists because most founders book podcasts the wrong way: spray and pray, no green rooms prepared, no follow-up content. The right way is a strategy, not a spreadsheet.
The advantages
Every show is matched to your actual audience: investors, protocol builders, developers or mainstream business readers. Fifty listener shows are declined. A hundred-thousand listener shows are pitched.
Before each recording you get a show brief, a talk-track aligned to your current narrative and three talking points that make the host look good. That prep is why founders get invited back.
Each appearance reinforces the same category framing: the same founding story, the same insight, the same call to action. Repetition across twelve shows is how a thesis becomes received wisdom.
Podcast clips are seeded to X, LinkedIn and Telegram communities. The audio becomes written quotes, which become press coverage. The Gaia AI tour produced Forbes and Decrypt articles off the back of podcast appearances.
Show notes, transcript pages and accompanying press index your name and category framing in the sources ChatGPT, Perplexity and Google AI Mode pull from. Audio alone does not do this. The integrated approach does.
You work directly with the person pitching the shows and writing the briefs. No junior coordinator learning your category on your retainer and no middlemen adding delay between decision and outreach.
How it runs
A read of your current press footprint, LinkedIn presence and past appearances to identify the one story worth pitching and the shows worth pitching it to.
A ranked list of twenty to thirty target shows by audience fit, host credibility and booking likelihood, with a short pitch angle for each. You approve before outreach starts.
Direct outreach to hosts and producers using warm relationships where they exist and credible cold pitches where they do not. Target: six to twelve confirmed bookings per quarter.
Pre-recording brief for every show, post-recording clip strategy for X, LinkedIn and Telegram, and integration with any press outreach running in parallel.
The proof
Gaia AI ran a six-show podcast tour that seeded the "Stripe for AI agents" narrative, which then landed in Forbes, Decrypt and Benzinga as written coverage. RARI Chain showed what a coordinated media moment looks like: 11 tier-1 placements in 24 hours, built on a nine-day embargo and tight narrative discipline. MANTRA Chain converted a $11M raise into a CoinDesk exclusive by leading with the Middle East RWA angle, not the raw funding number. Podcast tours follow the same logic: the right frame on the right show compounds into press, citations and inbound.
Keep reading
The show selection criteria, pitch formats and prep habits that separate booked founders from those left on read.
Read →How a coordinated audio and press campaign built the "Stripe for AI agents" narrative inside one quarter.
Read →The full founder positioning service: press strategy, op-ed placement and the long-form narrative that makes podcast pitches land.
See the service →The broader context for podcast booking: how audio appearances fit a multi-channel personal brand strategy for technical founders.
Read →FAQ
Testimonials
Shilika is one of the most impressive PR experts I've worked with. She deeply understands her clients, knows how to craft narratives that genuinely land, and brings a rare mix of strategic thinking and relentless execution. She's built strong relationships with top journalists and publications around the world, which gives her a real edge when it comes to getting stories placed.
I highly recommend Shilika for anyone needing PR support in Web3. What sets her apart is a deep, genuine understanding of blockchain, not just the buzzwords. Her network is outstanding: outlets that once felt out of reach became regular coverage, both in crypto and mainstream tech media. If you're in Web3 and want PR that actually delivers, Shilika is the one to call.
Work with Shilika
Two ways in. Send the intent form and I reply within 24 hours with a quick read on your current footprint and a suggested show list, or book a 30-minute call and we map it live.