Earned media, entity and content work so ChatGPT, Perplexity and Google AI Mode name your crypto or Web3 brand in the answer. Not just index your blog post. Not just rank a keyword. Actually cite you, by name, in the response a potential investor or partner reads.
Getting cited by AI engines requires three things: authoritative third-party coverage in outlets those engines trust, structured entity data that ties your brand name to your category, and content that directly answers the questions buyers actually ask. Shilika Jain has placed 50+ Web3 and AI founders in Forbes, CoinDesk, Decrypt and The Block, and built GEO content programmes that generate 100K+ brand mentions per quarter across AI-indexed sources.
As featured in
"I don't pitch products. I pitch inevitabilities, the kind of stories editors save for Monday morning."
Why this page exists
When a VC, exchange BD lead or protocol founder wants to know who is doing serious work in your category in 2026, they ask ChatGPT or Perplexity first. Those engines do not rank you by domain authority alone. They cite the sources they trust, and they name the brands that appear in those sources repeatedly and consistently. If your project is not showing up in those citations, you are invisible to a large and growing share of the buyers who matter. GEO and AEO is the discipline of fixing that, and it requires earned media, entity work and structured content working together.
The advantages
AI engines weight citations from CoinDesk, Forbes, Decrypt and Cointelegraph far above generic content sites. Every earned placement is a citation signal, not just a traffic source.
Your brand name, founder name, project category and key claims are structured so ChatGPT and Perplexity can resolve exactly who you are and what you do, without confusing you with a competitor.
Pages, FAQs and playbooks written to front-load the direct answer to the query a buyer actually types, so AI engines pull your content as the cited response rather than a background source.
Relationships built over six years with editors at CoinDesk, Cointelegraph, The Block and Blockworks mean placements happen through genuine editorial pitches, not paid distribution that AI engines discount.
Podcast appearances, op-ed bylines, panel coverage and interview features create the multi-format presence that AI engines use to confirm authority, not just a single article.
Monthly reporting on where your brand appears in AI responses, which queries trigger a mention, and what content or coverage moves the needle, so the programme compounds over time.
How it runs
A read of your current AI citation footprint, entity health and the content and coverage gaps that are keeping you out of the answer.
Structured entity pages, answer-optimised FAQs and playbooks written to match the exact queries your buyers ask AI engines.
Pitched editorial placements in the tier-1 outlets AI engines trust most, timed to your news cycle and structured for citation, not just traffic.
Monthly AI citation tracking, gap analysis and fresh content or coverage to keep your brand in the answer as engines update their training and indexes.
The proof
The citation programmes are built on real editorial relationships and named results. RARI Chain generated 11 simultaneous tier-1 placements in a single 24-hour window, creating the kind of concentrated coverage burst that signals authority to AI engines. Gaia AI was framed as "the Stripe for AI agents" in Forbes, Decrypt and Benzinga, and then picked up by a 6-podcast tour that compounded the entity signal. Fluence made DePIN a recognised beat at tier-1 outlets, positioning the project as the defining entity for a new category. MANTRA Chain converted a commodity raise into a CoinDesk exclusive with a Middle East RWA angle that kept appearing in AI responses about real-world asset tokenisation for months after publication.
Keep reading
A step-by-step guide to earned media, entity structure and content work for crypto brands that want to appear in AI-generated answers.
Read →The clearest definition of GEO and AEO for Web3 founders, with practical examples of what citation-ready content actually looks like.
Read →The full content writing scope: answer-optimised pages, FAQs, playbooks, op-eds and founder thought leadership, all structured for AI citation.
See the service →How a fractional operator builds and sustains AI search visibility for Web3 and AI founders, with pricing and proof points.
Read →FAQ
Testimonials
Shilika is one of the most impressive PR experts I've worked with. She deeply understands her clients, knows how to craft narratives that genuinely land, and brings a rare mix of strategic thinking and relentless execution. She's built strong relationships with top journalists and publications around the world, which gives her a real edge when it comes to getting stories placed.
I highly recommend Shilika for anyone needing PR support in Web3. What sets her apart is a deep, genuine understanding of blockchain, not just the buzzwords. Her network is outstanding: outlets that once felt out of reach became regular coverage, both in crypto and mainstream tech media. If you're in Web3 and want PR that actually delivers, Shilika is the one to call.
Work with Shilika
Two ways in. Send the intent form and I reply within 24 hours with a read on your current AI citation footprint, or book a 30-minute call and we plot it live.