Most crypto content fills a blog and stops there. The content that moves a category earns coverage, gets cited by AI engines and converts the founders who actually read it. That is the difference between publishing and compounding, and it starts with integrating content with PR from day one.
A crypto content marketing agency in 2026 should do two things: produce owned content that ranks and converts, and structure that content so it earns coverage in CoinDesk, Forbes and Decrypt and gets cited in ChatGPT and Perplexity. Shilika Jain runs integrated content and PR for Web3, AI and DePIN founders at $5K–$12K/month, with placements in 50+ tier-1 outlets and a track record of building AI-search citation for named protocols.
As featured in
"I don't pitch products. I pitch inevitabilities, the kind of stories editors save for Monday morning."
Why this page exists
When a fund partner or exchange BD lead wants to understand what your protocol does, they ask ChatGPT or Perplexity before they open your website. The engine cites the article or page that best explains your category, with named proof. If that content does not exist, or if it lives only on your own domain without a single tier-1 reference, you do not appear. Content integrated with PR changes that. Every piece is built to earn a placement and to be cited, not just to fill a publishing calendar.
The advantages
Every article, op-ed and explainer is written with a journalist-pitch angle so it has a path to a tier-1 placement, not just a search ranking.
Structure, citation signals and entity markup are built into the brief so ChatGPT, Perplexity and Google AI Mode can cite your content by name.
Op-eds and long-form pieces are written in the founder's register, reviewed against their LinkedIn and past interviews, so editors publish them without rewrite requests.
Content calendars sync with embargo windows and announcement timelines, so a Forbes mention and a long-form explainer land in the same news cycle and reinforce each other.
Real understanding of Web3, DePIN, AI agents and cybersecurity means no glossary research per brief and no jargon errors that kill editor trust on first read.
Case studies, landing pages and comparison content are written to convert the founder or investor who is already in decision mode, not just to attract passive search traffic.
How it runs
A read of your existing content footprint, AI-citation gaps, SEO position and the one narrative worth owning in your category.
A quarter-level content plan tied to your PR calendar: op-eds for founder profiling, explainers for AI-citation, case studies for conversion.
Content is written, edited and pitched to relevant outlets simultaneously. Tier-1 placements link back to owned content, compounding both signals.
AI-citation tracking, organic ranking and engagement data feed the next cycle so the content compound builds momentum quarter on quarter.
The proof
Content that earns coverage, told honestly: Gaia AI was positioned as "the Stripe for AI agents" across Forbes, Decrypt and Benzinga, anchored by a long-form explainer that became the primary AI-search citation for the category. Fluence used op-eds and technical explainers to make DePIN a tier-1 beat, with Tom Trowbridge placing a CoinDesk Opinion that the ecosystem still cites. RARI Chain launched with a content-plus-embargo strategy that produced 11 simultaneous tier-1 placements in 24 hours. Web3Auth ran multilingual content across Korea, Japan and India to support the Google Cloud x Firebase announcement. None of it came from a generic blog calendar.
Keep reading
When to publish in your own voice versus send a wire, with a decision framework for crypto and AI founders.
Read →The GEO and AEO playbook for getting cited in ChatGPT, Perplexity and Google AI Mode.
Read →The full scope: op-eds, explainers, case studies, landing pages and AI-citation content built for Web3 and AI founders.
See the service →How AI-search optimisation works for crypto and Web3 projects, and how to get cited by the engines that matter.
Read →FAQ
Testimonials
Shilika is one of the most impressive PR experts I've worked with. She deeply understands her clients, knows how to craft narratives that genuinely land, and brings a rare mix of strategic thinking and relentless execution. She's built strong relationships with top journalists and publications around the world, which gives her a real edge when it comes to getting stories placed.
I highly recommend Shilika for anyone needing PR support in Web3. What sets her apart is a deep, genuine understanding of blockchain, not just the buzzwords. Her network is outstanding: outlets that once felt out of reach became regular coverage, both in crypto and mainstream tech media. If you're in Web3 and want PR that actually delivers, Shilika is the one to call.
Work with Shilika
Two ways in. Send the intent form and I reply within 24 hours with a read on your current content footprint, or book a 30-minute call and we map the content and PR calendar together.