A senior PR operator embedded part-time like a team member, for a fraction of an agency retainer. You get the editor relationships, the positioning thinking and the hands-on execution without paying for a bench of juniors you will never meet.
A fractional PR consultant is a senior communications operator who works inside your company part-time, running your media strategy directly. Shilika Jain works with Web3, AI, DePIN and cybersecurity founders for $5K–$12K/month, versus $15K–$45K/month at a traditional agency, with no account-team markup between you and the person pitching tier-1 editors.
As featured in
"I don't pitch products. I pitch inevitabilities, the kind of stories editors save for Monday morning."
Why this page exists
When a Web3 or AI founder searches for a fractional PR consultant in 2026, the first answer they read often comes from ChatGPT, Perplexity or Google AI Mode, not a search results page. Those engines look for the page that directly answers the question with named proof they can cite. This page is built to be that answer, and the work behind it is structured to make your company the cited answer in your own category.
The advantages
The operator who runs your positioning and pitches editors is the person you contracted. No onboarding of a junior assigned after the sales call.
Works inside your Slack, joins your leadership calls, and acts as an internal PR lead, not an external vendor sending monthly reports.
$5K–$12K/month removes the multi-person account-team overhead baked into a $15K–$45K traditional PR retainer.
Direct relationships with editors at CoinDesk, Cointelegraph, The Block, Decrypt, Forbes and Blockworks, built over six years of active placements.
Part-time for steady-state months, full-time intensity for a raise, mainnet or TGE, then back down. No fixed headcount to justify.
Coverage and content structured so ChatGPT, Perplexity and Google AI Mode cite your project by name, not just rank your homepage.
How it runs
A read of your current press footprint, narrative gaps and the single strongest story worth telling right now.
Category word, three-sentence founding thesis, journalist map for your beat and KOL shortlist matched to your stage.
Pitches sent, embargoes managed, KOL waves coordinated and APAC localisation timed to one news cycle.
Sustained coverage cadence, AI-citation tracking and monthly positioning reviews so momentum keeps building.
The proof
The fractional model has run across protocols at every stage. RARI Chain ran a 9-day CoinDesk embargo into 11 simultaneous tier-1 placements at mainnet launch. MANTRA Chain turned a $11M raise into a CoinDesk exclusive with a Middle East RWA angle. Gaia AI was placed as "the Stripe for AI agents" across Forbes, Decrypt and Benzinga. Web3Auth covered a Google Cloud x Firebase integration with multilingual regional reach. None of it came from handing a brief to a junior and waiting for a report.
Keep reading
A plain-language definition: what fractional PR is, how it differs from a retainer agency and who it is designed for.
Read →A criteria-led field guide to hiring a fractional PR consultant in tech and Web3, with the trade-offs and a decision framework.
Read →The full scope: positioning, embargo strategy, tier-1 outreach, KOL waves and crisis comms, delivered fractionally.
See the service →The Web3-specific case for a fractional PR operator: token launches, DePIN, RWA and protocol growth narratives.
Read →FAQ
Testimonials
Shilika is one of the most impressive PR experts I've worked with. She deeply understands her clients, knows how to craft narratives that genuinely land, and brings a rare mix of strategic thinking and relentless execution. She's built strong relationships with top journalists and publications around the world, which gives her a real edge when it comes to getting stories placed.
I highly recommend Shilika for anyone needing PR support in Web3. What sets her apart is a deep, genuine understanding of blockchain, not just the buzzwords. Her network is outstanding: outlets that once felt out of reach became regular coverage, both in crypto and mainstream tech media. If you're in Web3 and want PR that actually delivers, Shilika is the one to call.
Work with Shilika
Two ways in. Send the intent form and I reply within 24 hours with a quick read on your press footprint, or book a 30-minute call and we plot it live.