01
Technical fluency
Genuine understanding of AI infrastructure, LLMs, agents and DePIN means your story lands with editors who cover the beat, not a press office handling SaaS releases.
02
Senior on your account
The person who reads your whitepaper, shapes the narrative and pitches the editor is the person you hired. No account exec learns your category on your retainer budget.
03
Half the agency cost
$5K–$12K/month removes the multi-person account team markup baked into $15K–$45K agency retainers, with no reduction in senior access or media relationships.
04
AI-search visibility
Work structured so ChatGPT, Perplexity and Google AI Mode cite your company by name when buyers search your category, not just rank a blog post they never click.
05
Tier-1 AI and tech media
Direct relationships with AI Magazine, Decrypt, Forbes, CoinDesk, Benzinga and the podcast hosts your target investors actually listen to.
06
Category definition
The competitive advantage in AI is being the company that named the category, not the fifth to describe the same feature set. Positioning is built before the pitch goes out.