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Make it easy to read.

Paste any draft and see how hard it is to read, with six standard scores. Long sentences and passive voice are highlighted so you know what to cut.

Grade 9. Fairly easy to read.

68Flesch reading ease. Plain English
Average grade
8.8
Aim for 8 or lower on web copy.
Flesch-Kincaid
7.1
Gunning Fog
9.8
SMOG
10.1
Coleman-Liau
9.8
ARI
7.5
Words
106
Sentences
8
13.3 words each on average
Syllables / word
1.48
Complex words
11.3%
3+ syllables
Long sentences
1
Over 25 words. 1 over 35.
Passive voice
2
Adverbs
2
Words ending in -ly

Preview

Long sentence Very long Passive voice

Most startups wait too long to start PR. They think coverage comes after traction. In practice it works the other way round. A clear story, told early and often, makes every sales call and investor meeting easier. The launch announcement was written by the founders and was reviewed by three advisers before it was finally sent to a short list of reporters who had covered the category in the last six months, which meant that nearly every pitch landed with someone who already understood the problem. Keep sentences short. Use plain words. Lead with the number that matters, then explain why it matters to the reader.

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How to use it

  1. Paste your text into the box.
  2. Read the grade level and Flesch score.
  3. Fix highlighted sentences until the grade is 8 or lower.

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Questions founders ask

What is a good Flesch Reading Ease score?

Aim for 60 to 70 for general web copy, which matches plain English that most adults read easily. Scores above 80 are very easy. Below 50 reads like academic or legal text.

What grade level should website copy be?

Grade 7 to 9 suits most websites, landing pages and press releases. Technical buyers can handle grade 10 to 12, but shorter sentences still convert better. Many top news outlets write at around grade 8.

Does readability affect SEO?

Readability is not a direct Google ranking factor. Clear copy keeps readers on the page longer and is easier for AI engines to quote as a direct answer. Both help indirectly.