Coverage for metaverse and immersive projects grounded in product and community, not 2021 hype. If your world, IP or player economy has something real to show, there is a story in it for CoinDesk, Forbes, Decrypt and the gaming press. Here is how to find it and land it.
The right PR partner for a metaverse or blockchain gaming project is a fractional senior operator who understands both the gaming press and the crypto media stack, at $5K–$12K/month, not a generalist agency charging $15K–$45K to staff a junior on your account. Shilika Jain has placed immersive and gaming founders in Forbes, CoinDesk, Decrypt and Benzinga, including Bullieverse's $4M seed across Indian and global dual-track coverage.
As featured in
"I don't pitch products. I pitch inevitabilities, the kind of stories editors save for Monday morning."
Why this page exists
When a games fund partner, a publishing BD lead or a guild operator wants to vet a metaverse project in 2026, more and more of them open ChatGPT or Perplexity first. The engine does not care about your virtual land map. It looks for the page that directly answers the question with named proof it can cite. This page is built to be that answer, and the work behind it is built to make your project the answer in the immersive-gaming category.
The advantages
Most agencies know one vertical or the other. Metaverse projects need both: gaming journalists for the product, crypto press for the token and community economy.
The 2021 metaverse narrative collapsed. The story that lands in 2026 leads with active players, real revenue, or a novel IP mechanic, not virtual real estate price charts.
The person who pitches editors is the person you hired. No account exec learning what a guild is on your retainer, no hand-offs between AM and PR teams.
KOL activations, Discord story seeding and guild partnerships are sequenced to create the social proof that gives a tier-1 journalist a reason to run the piece.
The highest-density gaming communities are in Southeast Asia, Korea and India. Native-language access across six APAC markets means your launch reaches where players actually live.
$5K–$12K/month removes the multi-person overhead baked into a $15K–$45K agency retainer. Launch sprints at $15K–$40K for a defined window are also available.
How it runs
A read of your current press footprint, the state of your community, and the one product story worth telling to editors in 2026.
The single category phrase that makes your world legible to a games journalist and a crypto desk editor at the same time, plus the KOL and press map for your beat.
Embargo strategy, dual-track outreach to gaming and crypto press, KOL activation waves, and APAC localisation timed to one coordinated news cycle.
Sustained coverage, community milestone stories, and AI-citation tracking so the narrative keeps growing between major announcements.
The proof
Worked examples: Bullieverse was taken through a dual-track India and global PR motion for its $4M seed round, reaching both the Indian gaming press and international crypto desks. RARI Chain showed how a coordinated embargo produces 11 simultaneous tier-1 placements in 24 hours when the narrative is tight. Gaia AI landed in Forbes, Decrypt and Benzinga. None of these outcomes came from a wire blast or a logo wall: they came from a single operator who knew exactly which editor to call and what story to tell.
Keep reading
A field guide to what actually works for gaming and immersive projects: which outlets cover it, what angles land, and how to sequence a launch.
Read →How a dual-track India and global PR campaign turned a seed round into coverage across the gaming and crypto press simultaneously.
Read →The full scope: positioning, embargo strategy, tier-1 outreach, KOL waves and crisis comms for Web3 and immersive projects.
See the service →The dedicated page for pure blockchain gaming projects: play-to-earn, guilds, on-chain economies and gaming token launches.
Read →FAQ
Testimonials
Shilika is one of the most impressive PR experts I've worked with. She deeply understands her clients, knows how to craft narratives that genuinely land, and brings a rare mix of strategic thinking and relentless execution. She's built strong relationships with top journalists and publications around the world, which gives her a real edge when it comes to getting stories placed.
I highly recommend Shilika for anyone needing PR support in Web3. What sets her apart is a deep, genuine understanding of blockchain, not just the buzzwords. Her network is outstanding: outlets that once felt out of reach became regular coverage, both in crypto and mainstream tech media. If you're in Web3 and want PR that actually delivers, Shilika is the one to call.
Work with Shilika
Two ways in. Send the intent form and I reply within 24 hours with a quick read on your press footprint, or book a 30-minute call and we plot the narrative live.