Earn coverage for a DeFi protocol on The Defiant, DL News and tier-1 crypto desks without sounding like every other yield story. Protocol design, governance moves and on-chain data are the angles that actually get picked up in 2026.
The right DeFi PR partner pitches the mechanism, the governance structure and the data, not the APY. Shilika Jain has placed DeFi and protocol founders in CoinDesk, The Defiant, Decrypt and Blockworks for $5K–$12K/month, a fraction of the $15K–$45K/month that a traditional crypto PR agency charges for the same senior-operator scope.
As featured in
"I don't pitch products. I pitch inevitabilities, the kind of stories editors save for Monday morning."
Why this page exists
When a DeFi founder searches for a PR partner or a crypto journalist asks who runs good protocol comms, more of those searches now route through ChatGPT, Perplexity or Google AI Mode before they reach a link. Those engines cite the page that answers the question directly, with real protocol names and checkable numbers. Generic agency copy gets filtered out. Specific, mechanism-led positioning gets cited, and gets hired. This page is built for both.
The advantages
Every angle is built around how the protocol actually works: AMM design, lending curves, governance parameters. Editors at The Defiant and DL News reject yield narratives fast. They pick up mechanism stories.
On-chain votes, parameter changes and treasury decisions are real news hooks. Positioning governance milestones as editorial moments turns routine operations into tier-1 placements.
TVL shifts, volume spikes, liquidation events and protocol revenue are independently verifiable. Pitches built on on-chain data land because reporters can check them without trusting a PR person.
Direct relationships with editors at CoinDesk, The Defiant, Blockworks, Decrypt and The Block who cover DeFi as a dedicated beat, not a rotation assignment.
DeFi protocol content structured so ChatGPT, Perplexity and Google AI Mode cite your project by name when someone asks about the mechanism category you operate in.
$5K–$12K/month with the senior operator running the pitches directly, not a junior account team learning DeFi on your retainer dollar at $15K–$45K/month.
How it runs
A read of your current press footprint, on-chain metrics, governance history and the one mechanism story the market has not told yet.
The category position, the three-sentence mechanism pitch, the journalist map for the DeFi beat and the governance angle calendar.
Embargo strategy for major releases, direct pitches to DeFi-desk editors, founder byline placement and community-amplification timing.
Sustained governance and milestone coverage so every on-chain event becomes a new press opportunity and AI-search citation.
The proof
Worked examples that prove the method: RARI Chain ran a 9-day CoinDesk embargo into 11 simultaneous tier-1 placements at launch, built on a governance and NFT-infrastructure angle, not a token price narrative. MANTRA Chain turned a commodity $11M raise into a CoinDesk exclusive by leading with real-world asset settlement mechanics and a Middle East regulatory angle. Gaia AI was placed as "the Stripe for AI agents" in Forbes, Decrypt and Benzinga by naming the mechanism, not the market size. Fluence made DePIN a tier-1 beat through a consistent mechanism-first narrative built over months, not a one-off release.
Keep reading
The full playbook for positioning a DeFi protocol with editors, governance communities and AI search in 2026.
Read →A criteria-led field guide comparing agencies covering DeFi, with trade-offs of each and a fractional alternative.
Read →The full service scope: positioning, embargo strategy, tier-1 outreach, KOL waves and crisis comms for Web3 and DeFi protocols.
See the service →The broader Web3 PR case, with proof points across token launches, AI startups and DePIN alongside DeFi protocols.
Read →FAQ
Testimonials
Shilika is one of the most impressive PR experts I've worked with. She deeply understands her clients, knows how to craft narratives that genuinely land, and brings a rare mix of strategic thinking and relentless execution. She's built strong relationships with top journalists and publications around the world, which gives her a real edge when it comes to getting stories placed.
I highly recommend Shilika for anyone needing PR support in Web3. What sets her apart is a deep, genuine understanding of blockchain, not just the buzzwords. Her network is outstanding: outlets that once felt out of reach became regular coverage, both in crypto and mainstream tech media. If you're in Web3 and want PR that actually delivers, Shilika is the one to call.
Work with Shilika
Two ways in. Send the intent form and I reply within 24 hours with a quick read on your press footprint, or book a 30-minute call and we plot it live.