01
Audience quality over subscriber count
Every creator is screened for real engagement, view-to-subscriber ratio and topic fit before outreach, not after a deal is signed.
02
Narrative briefing included
Creators get a three-page brief with your category thesis, key proof points and approved talking lines, so the video actually explains the product rather than just naming it.
03
Tiered deal structure
Nano creators ($200–$1.5K), micro ($500–$5K), mid ($10K–$30K) and macro ($25K–$100K+) combined to spread reach without blowing budget on a single placement.
04
Multi-platform amplification
YouTube long-form anchors the campaign. X threads, Telegram reposts and podcast appearances extend the same narrative into community channels the same week.
05
Global creator network
English-language YouTube plus Korean, Japanese, Vietnamese, Spanish and Hindi crypto channels, across six APAC markets and LATAM, so reach matches where your token actually trades.
06
Tied to PR, not siloed
YouTube activations are timed to coincide with tier-1 press coverage so each reinforces the other, instead of running as two unrelated campaigns with no shared narrative.