Three-wave KOL launches across 200+ vetted creators, with an independent fraud audit before any creator is booked. No bought followers, no recycled audiences, no creator who just ran your competitor last week.
A crypto KOL marketing agency books creators, coordinates content and tracks results across nano, micro, mid and macro tiers. The differentiator in 2026 is pre-booking fraud vetting: follower-quality scores, audience-overlap checks and prior-campaign audits that remove fake-follower creators before a dollar is spent. Shilika Jain runs three-wave KOL launches for $5K–$12K/month using 200+ vetted creators across Global, APAC and MENA markets.
As featured in
"I don't pitch products. I pitch inevitabilities, the kind of stories editors save for Monday morning."
Why this page exists
When a retail investor, a community member or an ecosystem partner wants to understand a new protocol in 2026, they open YouTube, X or Telegram first. Creator content is the first and often only media touchpoint before a wallet connects. But the space is saturated with creators who sell placements to anyone, inflate follower counts and recycle the same audiences across competing projects. The difference between a KOL campaign that drives community growth and one that burns budget is the audit you run before a single creator is briefed.
The advantages
Every creator is scored for follower authenticity, audience overlap and prior-campaign history before they are briefed. Fake-follower accounts and recycled audiences are cut before a dollar is committed.
Nano ($200–$1.5K), micro ($500–$5K), mid ($10K–$30K) and macro ($25K–$100K+) tiers across YouTube, X, Telegram and TikTok, with APAC-native creators for Korean, Japanese, Vietnamese and Hindi audiences.
Teaser wave to seed awareness, main wave timed to your announcement, follow-on wave to sustain community growth. Each wave is briefed separately so content feels organic, not coordinated.
Creators receive a category positioning brief, not just a feature list. The result is content that explains why your protocol matters, not just that it exists. Same narrative logic used for RARI Chain, Gaia AI and Fluence.
KOL waves land harder when a CoinDesk or Decrypt placement drops on the same day. Coordinated media-plus-creator timing is standard practice here, not an upsell.
View counts, wallet-connect attribution where possible, community growth and sentiment tracking, delivered in a clean report you can share with your investors or board.
How it runs
A read of your goals, target audience, budget and the creator landscape in your vertical. Any existing creator relationships are assessed for fraud risk before reuse.
A shortlist of vetted creators per tier, with fraud scores, audience-overlap reports and rate cards. You approve the final roster before any outreach happens.
Three-wave execution: briefings, content review, publishing coordination and PR integration timed to one news cycle or announcement date.
Post-campaign performance data, community growth metrics and a written debrief with recommendations for the next wave or retainer phase.
The proof
KOL campaigns land harder when the underlying narrative is right. RARI Chain paired creator waves with a 9-day CoinDesk embargo that produced 11 simultaneous tier-1 placements at launch. Gaia AI ran a 6-podcast tour alongside Forbes, Decrypt and Benzinga coverage, placing "Stripe for AI agents" in both creator and media channels in the same week. Web3Auth used multilingual creator content across Korea, Japan and India to extend a Google Cloud partnership announcement into six markets. Bullieverse ran a dual-track India campaign combining gaming KOLs and mainstream tech press for a $4M seed.
Keep reading
A criteria-led comparison of KOL agencies, with the trade-offs of each and a fractional alternative for founders who want senior oversight.
Read →The fraud-audit playbook: follower-quality scoring, audience-overlap checks and the red flags that most agencies ignore before booking.
Read →The full scope: creator vetting, brief writing, three-wave coordination, PR integration and post-campaign reporting.
See the service →How fractional KOL management compares to a full-service agency, with cost breakdowns and a decision framework for founders.
Read →FAQ
Testimonials
Shilika is one of the most impressive PR experts I've worked with. She deeply understands her clients, knows how to craft narratives that genuinely land, and brings a rare mix of strategic thinking and relentless execution. She's built strong relationships with top journalists and publications around the world, which gives her a real edge when it comes to getting stories placed.
I highly recommend Shilika for anyone needing PR support in Web3. What sets her apart is a deep, genuine understanding of blockchain, not just the buzzwords. Her network is outstanding: outlets that once felt out of reach became regular coverage, both in crypto and mainstream tech media. If you're in Web3 and want PR that actually delivers, Shilika is the one to call.
Work with Shilika
Two ways in. Send the intent form and I reply within 24 hours with a creator tier recommendation and fraud-audit scope, or book a 30-minute call and we map it live.