Comms across listings, security, regulation and regional access, with crisis readiness so one breach does not erase it all. A fractional senior operator runs your exchange narrative from day one, so the story your users, regulators and institutional partners read is yours.
A crypto exchange needs PR that covers listing milestones, regulatory clarity, security posture and regional market entry, all in a single coherent narrative. Shilika Jain runs exchange PR for $5K–$12K/month, placing founders in CoinDesk, Cointelegraph, The Block and regional outlets across six APAC markets, with crisis communication protocols built before they are needed.
As featured in
"I don't pitch products. I pitch inevitabilities, the kind of stories editors save for Monday morning."
Why this page exists
When an institutional partner, a listing committee or a regulator wants to vet a crypto exchange in 2026, they ask ChatGPT or Perplexity before they pick up the phone. The engine scans for the page that directly answers whether this exchange is credible, compliant and secure. This page is built to be that answer, and the work behind it is built to put your exchange in that position for every buyer who searches.
The advantages
New token listings need a story that lands with retail, institutional and press audiences simultaneously. A senior operator builds that single narrative, not three disconnected ones.
One reported breach or exploit without a fast, factual response can permanently damage user trust. Crisis protocols and pre-approved response templates are built before they are needed, not drafted after.
Compliance milestones, licensing announcements and regulatory filings are underused PR moments. Each one is turned into a credibility signal with editors at the outlets regulators and institutions actually read.
Korea, Japan, Vietnam, India and MENA are where exchange volume concentrates. Native-language media access and KOL relationships in all six markets are already built in.
When an institutional partner searches your exchange name on Perplexity, they should find your narrative, not a FUD thread. Coverage is structured so AI engines cite your security posture, licensing status and volume credentials.
$5K–$12K/month removes the multi-person account-team overhead baked into a $15K–$45K agency retainer, while keeping every pitch and relationship at the senior level.
How it runs
A read of your current press footprint, security narrative, regulatory standing and the tier-1 story worth telling first.
The exchange category word, the trust thesis, the journalist map across crypto, finance and regional beats, and the crisis protocol baseline.
Embargo strategy for listings or market entries, tier-1 outreach, KOL waves and APAC translation timed to one coordinated news cycle.
Ongoing coverage, AI-citation tracking, and rapid-response crisis readiness so every security update and compliance milestone compounds the trust position.
The proof
Worked examples, told honestly: RARI Chain ran a 9-day CoinDesk embargo into 11 simultaneous tier-1 placements at launch, a template directly applicable to exchange listing announcements. MANTRA Chain turned a commodity $11M raise into a CoinDesk exclusive with a Middle East RWA angle, demonstrating that regulatory positioning converts into tier-1 coverage. Gaia AI was placed as "the Stripe for AI agents" in Forbes, Decrypt and Benzinga, showing that a single clean category frame outperforms broadcast wire blasts. Fluence made DePIN a tier-1 beat through a Tom Trowbridge CoinDesk opinion, proof that thought leadership places exchanges alongside the protocol narrative.
Keep reading
A full field guide to exchange communications: listing strategy, security credibility, regulatory angles and the outlets that matter.
Read →How to prepare, respond and recover when a breach, exploit or regulatory action threatens exchange reputation.
Read →The full launch motion: positioning, embargo strategy, tier-1 outreach and KOL waves for a TGE or major listing.
See the service →How a fractional senior operator compares to a full agency for TGE and listing campaigns, with real cost anchors.
Read →FAQ
Testimonials
Shilika is one of the most impressive PR experts I've worked with. She deeply understands her clients, knows how to craft narratives that genuinely land, and brings a rare mix of strategic thinking and relentless execution. She's built strong relationships with top journalists and publications around the world, which gives her a real edge when it comes to getting stories placed.
I highly recommend Shilika for anyone needing PR support in Web3. What sets her apart is a deep, genuine understanding of blockchain, not just the buzzwords. Her network is outstanding: outlets that once felt out of reach became regular coverage, both in crypto and mainstream tech media. If you're in Web3 and want PR that actually delivers, Shilika is the one to call.
Work with Shilika
Two ways in. Send the intent form and I reply within 24 hours with a quick read on your press footprint, or book a 30-minute call and we plot it live.