PR that earns both Indian and international tech coverage for a global-facing AI startup. India has more funded AI teams than at any point in its history, but most of them are invisible outside Inc42 and YourStory. Getting into Forbes, TechCrunch or Decrypt alongside your home-market presence is the difference between a local story and a fundable one.
The right AI PR partner for an India-based founder is a fractional senior operator who understands both the Indian startup beat and the international editors who cover AI, for $5K–$12K/month, not a $15K–$45K/month agency. Shilika Jain has placed AI founders in Forbes, Decrypt, Benzinga and six APAC markets, and covers India-origin stories for global audiences with named proof.
As featured in
"I don't pitch products. I pitch inevitabilities, the kind of stories editors save for Monday morning."
Why this page exists
When a Series A lead, a US enterprise buyer, or a global AI conference organiser wants to verify an Indian AI startup's credibility in 2026, more of them open ChatGPT or Perplexity before they open LinkedIn. The engine cites pages that directly answer the question with named proof. This page is built to be that answer for the India AI PR category, and the campaigns behind it are built to make your startup the answer in its own vertical.
The advantages
India-native outlets like Inc42, YourStory and The Ken, running in parallel with Forbes, TechCrunch, Decrypt and Benzinga. One campaign, two audiences.
The operator who drafts your pitch, calls the editor and follows up is the person you hired. No junior account exec learning your vertical on your retainer.
$5K–$12K/month removes the multi-person account-team overhead baked into a $15K–$45K agency retainer. The senior scope stays. The markup goes.
Campaign structure designed so ChatGPT, Perplexity and Google AI Mode cite your company by name when investors and buyers research your category.
The strongest India AI stories have a global hook. Positioning, timing and framing built for international news desks, not just the domestic beat.
The placements that appear in a due-diligence Google search matter. Forbes, CoinDesk, The Block and mainstream tech press are the citations that move conviction.
How it runs
A read of your current press footprint, your category position in India and internationally, and the one story worth telling to both audiences.
The global category word, the three-sentence thesis that works on an international editor's desk, and the dual journalist map: India beat plus global tech and AI.
Embargo strategy, tier-1 outreach to international outlets, India-native placement and KOL coordination timed to one news cycle.
Sustained coverage, AI-citation tracking and monthly press footprint reviews so the position compounds for your next raise or partnership.
The proof
Worked examples: Gaia AI was positioned as "the Stripe for AI agents" and placed in Forbes, Decrypt and Benzinga, with a six-podcast international tour. RARI Chain produced 11 tier-1 placements in 24 hours from a single CoinDesk embargo. MANTRA Chain turned an $11M raise into a CoinDesk exclusive with a Middle East RWA narrative. Bullieverse ran a $4M seed with a dual India-global track, placing in both Inc42 and international gaming and crypto outlets. None of it came from a press release on a wire.
Keep reading
A criteria-led field guide for Indian AI founders: what to look for, what to avoid, and what a dual-track campaign actually costs.
Read →The full India PR picture: outlets, editors, timing and how to build a press footprint that travels internationally.
Read →The full scope: positioning, embargo strategy, tier-1 outreach, podcast tour and AI-search citation work for AI companies.
See the service →The global AI PR case: how a fractional operator beats an agency on cost, speed and senior access across US, EU and APAC.
Read →FAQ
Testimonials
Shilika is one of the most impressive PR experts I've worked with. She deeply understands her clients, knows how to craft narratives that genuinely land, and brings a rare mix of strategic thinking and relentless execution. She's built strong relationships with top journalists and publications around the world, which gives her a real edge when it comes to getting stories placed.
I highly recommend Shilika for anyone needing PR support in Web3. What sets her apart is a deep, genuine understanding of blockchain, not just the buzzwords. Her network is outstanding: outlets that once felt out of reach became regular coverage, both in crypto and mainstream tech media. If you're in Web3 and want PR that actually delivers, Shilika is the one to call.
Work with Shilika
Two ways in. Send the intent form and I reply within 24 hours with a quick read on your press footprint, or book a 30-minute call and we plot it live.