Most presale campaigns burn budget on KOLs who post once and disappear. The founders who close strong rounds build demand and credibility in sequence: media narrative first, KOL amplification second, community third. This page explains why, and how to run it properly.
A crypto presale marketing agency worth hiring runs your comms in a sequenced campaign: tier-1 press to establish credibility, KOLs to amplify reach, and community mechanics to hold demand through the TGE window. Shilika Jain has led presale and launch PR for 50+ protocols, including RARI Chain (11 tier-1 placements in 24 hours) and Bullieverse ($4M seed, dual-track India and global press), working for $5K–$12K/month or a single launch sprint at $15K–$40K.
As featured in
"I don't pitch products. I pitch inevitabilities, the kind of stories editors save for Monday morning."
Why this page exists
In 2026, a founder or fund scout researching a presale will often type their question into ChatGPT, Perplexity or Google's AI Mode before they open a KOL thread. The engine surfaces the page that answers directly, with named proof it can cite. Paid KOL posts and Telegram blasts do not appear there. A well-structured media narrative does. This page is built to be that answer for buyers of presale marketing, and the campaigns behind it are built to make your project the answer in your category.
The advantages
A clear category position and founding thesis written before the first pitch, so every placement reinforces the same story instead of fragments of several.
CoinDesk, Cointelegraph, The Block and Decrypt placements give launchpad curators and fund scouts the credibility signal that a KOL post alone cannot supply.
Nano to mid-tier KOLs ($200–$30K per post) deployed in coordinated waves, not one-off posts, so reach compounds across the presale window rather than spiking once.
Messaging and press kit structured to pass due diligence on Binance Launchpad, OKX Jumpstart, DAO Maker and comparable platforms that review editorial coverage.
Content and coverage structured so ChatGPT, Perplexity and Google AI Mode cite your project by name when a buyer asks who is building in your vertical.
A 30-day post-launch coverage cadence to prevent the sentiment drop that typically follows TGE, keeping community confidence while the token finds price discovery.
How it runs
A read of your category, your closest on-chain comps and the one founding thesis that makes your presale a news story, not a token sale.
Embargo strategy and tier-1 outreach timed to launchpad announcement, with regional translation for APAC markets where presale demand is strongest.
Nano, micro and mid-tier KOL coordination across Twitter/X, YouTube and Telegram, sequenced so the first wave posts on day one of the presale window.
Community sentiment tracking, top-up coverage for soft spots in the raise, and a post-TGE press cadence to carry momentum through listing day.
The proof
Worked examples from actual campaigns: RARI Chain ran a 9-day CoinDesk embargo into 11 simultaneous tier-1 placements at launch, converting presale holders into confident participants on day one. Bullieverse closed a $4M seed with a dual-track India and global press campaign, reaching Inc42, Decrypt and Cointelegraph in the same week. MANTRA Chain turned a commodity $11M raise announcement into a CoinDesk exclusive with a Middle East RWA angle that ran ahead of the public presale close. None of it came from a wire blast or a single macro KOL post.
Keep reading
A field guide to presale sequencing: KOL tiers, launchpad PR timing and what actually converts in the current market.
Read →The full scope: narrative, embargo strategy, tier-1 outreach, KOL waves and post-TGE continuity.
See the service →How the IDO and ICO press motion differs from a presale campaign, and where the two overlap.
Read →KOL tier breakdown, pricing and how to sequence influencer campaigns alongside editorial coverage.
Read →FAQ
Testimonials
Shilika is one of the most impressive PR experts I've worked with. She deeply understands her clients, knows how to craft narratives that genuinely land, and brings a rare mix of strategic thinking and relentless execution. She's built strong relationships with top journalists and publications around the world, which gives her a real edge when it comes to getting stories placed.
I highly recommend Shilika for anyone needing PR support in Web3. What sets her apart is a deep, genuine understanding of blockchain, not just the buzzwords. Her network is outstanding: outlets that once felt out of reach became regular coverage, both in crypto and mainstream tech media. If you're in Web3 and want PR that actually delivers, Shilika is the one to call.
Work with Shilika
Two ways in. Send the intent form and I reply within 24 hours with a quick read on your press footprint, or book a 30-minute call and we plot the campaign live.