Tools Free · Calculators
Find your break-even point.
See how many units or sales you need to cover fixed costs or a campaign, with a chart of revenue against cost. Useful for pricing, launch planning and sanity-checking ad spend.
Inputs
Salaries, rent, software.
Break-even units
Strong margin313
Each unit leaves $80.00 after variable costs, so you need 313 units ($30,938) a month to cover $25,000 of fixed costs.
- Break-even revenue
- $30,938 Per month
- Contribution margin
- $80.00 Per unit
- CM ratio
- 80.8%
- Units for target profit
- 438 $43,362 revenue
Revenue vs total cost
Get new tools first
Optional. New free tools and growth notes, roughly once a month.
How to use it
- Enter fixed monthly costs, price per unit and variable cost per unit.
- Read break-even units and revenue, and add a profit target if you have one.
- Switch to Campaign to see the sales and ROAS a single campaign needs.
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Questions founders ask
How do you calculate the break-even point?
Divide fixed costs by contribution margin per unit, which is price minus variable cost. With $25,000 of fixed costs, a $99 price and $19 variable cost, break-even is 25,000 / 80, or 313 units a month.
What is contribution margin?
Contribution margin is what each sale leaves after variable costs, available to cover fixed costs and then profit. The contribution margin ratio is that amount divided by price. Software products often run 70% to 90%, physical goods far lower.
How do I work out break-even ROAS for a campaign?
Break-even ROAS is 1 divided by your margin on each sale. At an 80% margin you need 1.25x, so every $1 of campaign cost must bring in $1.25 of revenue. At a 30% margin you need about 3.33x.