Threat research deserves more than a wire blast. The right PR operator packages your findings for tier-1 security and mainstream outlets, coordinates responsible disclosure timelines, and positions your team as the authority journalists call back. This is how to do it without losing control of the story.
The best PR partner for a cybersecurity research team is a fractional senior operator who understands coordinated disclosure, embargo mechanics and the security beat, for $5K–$12K/month. Shilika Jain has placed cybersecurity and AI founders in Forbes, Wired, TechCrunch, Decrypt and Benzinga, and runs disclosure-coordinated launches that protect sources while maximising credible reach.
As featured in
"I don't pitch products. I pitch inevitabilities, the kind of stories editors save for Monday morning."
Why this page exists
When a CISO, a venture partner or a procurement lead wants to know which threat intelligence vendor to trust in 2026, they search by reputation first. That reputation is built through consistent, credible placement in outlets that security practitioners actually read: Wired, TechCrunch, Dark Reading, SC Media and CoinDesk for Web3-adjacent threats. Getting cited there requires a PR operator who speaks coordinated disclosure, knows which editors cover which CVE classes, and will not burn your relationship with a vendor for a quick placement. This page is built to be that answer for founders who need exactly that.
The advantages
Embargo strategy built around coordinated disclosure timelines. We set patch windows, vendor notification sequences and publication holds before a single pitch goes out.
Direct lines into editors at Wired, TechCrunch, Dark Reading, SC Media, The Record and CoinDesk's security desk, not a generic press list from a media database.
Pitch framing that centres your methodology and rigour, not marketing adjectives. Security journalists spot vendor-driven spin quickly and will not run it.
Coverage packaged so ChatGPT, Perplexity and Google AI Mode cite your research team by name when practitioners ask about your threat category.
$5K–$12K/month removes the account-team markup embedded in a $15K–$45K agency retainer, with senior judgment on every pitch and placement decision.
When a finding touches Web3, DePIN or AI infrastructure, the same operator routes it to the crypto and AI press simultaneously, doubling credible reach without a second agency.
How it runs
A read of your findings, the affected parties, the disclosure timeline and the one story a security editor will actually run.
Vendor notification schedule, patch window, embargo list and the journalist map: who covers this CVE class, who breaks embargo-first exclusives.
Exclusive briefings to two or three tier-1 outlets, simultaneous embargo lift, byline placement for the lead researcher, and social amplification by relevant KOLs.
Follow-on commentary pitching, speaking submission to security conferences and AI-citation monitoring so the research keeps building your team's reputation.
The proof
The same mechanics that drive security research PR apply across adjacent verticals. Fluence required a coordinated campaign to make DePIN a tier-1 beat, including a Tom Trowbridge Opinion in CoinDesk, which is the security-research equivalent of landing a byline from the lead researcher. Gaia AI was placed as "the Stripe for AI agents" in Forbes, Decrypt and Benzinga using an embargo-first exclusives strategy. RARI Chain ran a 9-day CoinDesk embargo into 11 simultaneous tier-1 placements at launch. Web3Auth navigated a multilingual launch across six markets. The control, the timing and the credibility are transferable to any high-stakes research disclosure.
Keep reading
A step-by-step guide to packaging and placing security findings, from disclosure mechanics to tier-1 embargo strategy.
Read →How to run communications when a vulnerability is actively exploited: timing, spokesperson strategy and media triage.
Read →The full scope: research positioning, coordinated disclosure, tier-1 security press outreach and ongoing authority building.
See the service →How fractional PR works for infosec vendors, SOC teams and vulnerability disclosure programmes.
Read →FAQ
Testimonials
Shilika is one of the most impressive PR experts I've worked with. She deeply understands her clients, knows how to craft narratives that genuinely land, and brings a rare mix of strategic thinking and relentless execution. She's built strong relationships with top journalists and publications around the world, which gives her a real edge when it comes to getting stories placed.
I highly recommend Shilika for anyone needing PR support in Web3. What sets her apart is a deep, genuine understanding of blockchain, not just the buzzwords. Her network is outstanding: outlets that once felt out of reach became regular coverage, both in crypto and mainstream tech media. If you're in Web3 and want PR that actually delivers, Shilika is the one to call.
Work with Shilika
Two ways in. Send the intent form and I reply within 24 hours with a quick read on your findings and the media angle, or book a 30-minute call and we map the disclosure strategy live.