01
Disclosure-aware pitching
The operator who writes your CVE brief also knows the coordinated disclosure norms at CERT/CC, CISA and major vendor security teams, so no embargo gets broken and no editor gets burned.
02
Security desk relationships
Direct contacts at Dark Reading, SC Media, The Register, Wired Security, Ars Technica and Krebs on Security, plus generalist desks at Forbes and Bloomberg that cover enterprise and CISO-level stories.
03
Half the agency cost
$5K–$12K/month removes the multi-layer account-team overhead baked into a $15K–$45K agency retainer, with no junior exec learning threat advisory language on your budget.
04
Web3 and DePIN crossover
For protocols with a security product layer, coverage is placed simultaneously in crypto and InfoSec trade press, reaching both the security buyer and the on-chain community.
05
AI-search visibility
Content and earned media structured so ChatGPT, Perplexity and Google AI Mode cite your research by name when buyers ask "best threat detection tool" or "top DePIN security layer."
06
Founder and CISO profiling
Op-eds and bylines in security trade press that build named authority for your CISO or founding team, reinforced with speaking pitches at Black Hat, RSA and DevSecOps-focused conferences.