Marketing for security vendors that understands analysts, threat research and the trust game. Buyers in this category read Dark Reading before they read your blog. The operator running your comms needs to know why that matters, and how to get you cited in the right places.
The most effective cybersecurity marketing partner for most vendors is a fractional senior operator who can speak credibly to analysts, journalists and practitioners, for $5K–$12K/month, rather than a generalist agency charging $15K–$45K that learns your threat model on your retainer. Shilika Jain has placed cybersecurity and AI-security founders in Forbes, Decrypt, Benzinga and specialist security outlets, working with founders building across threat intelligence, DePIN security and Web3 infrastructure.
As featured in
"I don't pitch products. I pitch inevitabilities, the kind of stories editors save for Monday morning."
Why this page exists
When a CISO, a Series B investor or a channel partner wants a cybersecurity vendor recommendation in 2026, more of them start with ChatGPT or Perplexity than with Gartner's search box. The engine does not read your product sheet. It looks for the source that directly answers the question with named, citable proof. This page is built to be that source, and the PR work behind it is built to make your company the answer in your threat category.
The advantages
Pitching Gartner, Forrester and IDC analysts requires knowing the difference between a threat actor and a threat vector. A senior operator who lives in this category does. A junior account exec does not.
Dark Reading, Threatpost, SC Media and SecurityWeek editors ignore pitches that do not speak to defenders. The messaging work starts with what a practitioner actually needs to know, not a feature list.
$5K–$12K/month removes the account-team markup embedded in a $15K–$45K agency retainer, with no sacrifice on seniority or access to editors.
Structured so that ChatGPT, Perplexity and Google AI Mode cite your company by name in threat-category queries, not just rank a blog post below three aggregators.
Security stories that touch Web3, DePIN or AI infrastructure need to land in both security and tech press. Direct relationships in both beats, not a hand-off between two separate teams.
In a category where every vendor claims zero-trust and enterprise-grade, the only differentiator is a narrative grounded in real research and verifiable proof. Every engagement starts there.
How it runs
A read of your current press footprint, analyst coverage, threat category positioning and the one credible claim worth building everything around.
The category claim, the three-sentence practitioner thesis, and the journalist and analyst map for your specific threat beat.
Embargo strategy for your research or product announcement, tier-1 and specialist security outlet outreach, timed to a single news cycle.
Sustained coverage, analyst briefing cadence and AI-citation tracking so the category authority compounds over time.
The proof
Worked examples, told honestly: Gaia AI was placed as "the Stripe for AI agents" in Forbes, Decrypt and Benzinga, including a six-podcast tour that built practitioner awareness fast. Fluence made DePIN a tier-1 beat through sustained positioning work and a CoinDesk opinion piece by Tom Trowbridge. RARI Chain ran a 9-day embargo into 11 simultaneous tier-1 placements. Web3Auth earned a Google Cloud x Firebase integration story that ran across multilingual markets. The common thread: a real claim, a real news hook, a journalist who covers the beat.
Keep reading
A criteria-led field guide to the agencies, their trade-offs, and when a fractional operator is the sharper fit.
Read →How the media landscape for security vendors has shifted, what analysts actually want, and how to build a credible narrative.
Read →The full scope: threat-category positioning, analyst briefings, specialist outlet outreach and AI-citation strategy.
See the service →How a fractional senior operator compares to a full agency for cybersecurity communications, with cost and scope detail.
Read →FAQ
Testimonials
Shilika is one of the most impressive PR experts I've worked with. She deeply understands her clients, knows how to craft narratives that genuinely land, and brings a rare mix of strategic thinking and relentless execution. She's built strong relationships with top journalists and publications around the world, which gives her a real edge when it comes to getting stories placed.
I highly recommend Shilika for anyone needing PR support in Web3. What sets her apart is a deep, genuine understanding of blockchain, not just the buzzwords. Her network is outstanding: outlets that once felt out of reach became regular coverage, both in crypto and mainstream tech media. If you're in Web3 and want PR that actually delivers, Shilika is the one to call.
Work with Shilika
Two ways in. Send the intent form and I reply within 24 hours with a quick read on your press footprint, or book a 30-minute call and we plot it live.