A token generation event lives or dies in the eight weeks around it. This page lays out the dated comms sequence, from narrative lock-in through media embargo, KOL waves and post-TGE sustain, that turns a listing date into a category moment.
A TGE PR agency structures the eight-week comms window before and after your token generation event: narrative, tier-1 media embargo, KOL seeding and crisis prep. A fractional senior operator runs this directly for $15K–$40K as a launch sprint, or from $5K–$12K/month on retainer, versus $15K–$45K/month at a traditional agency. Shilika Jain has run TGE comms for protocols including RARI Chain (11 tier-1 placements in 24 hours) and MANTRA Chain ($11M raise, CoinDesk exclusive).
As featured in
"I don't pitch products. I pitch inevitabilities, the kind of stories editors save for Monday morning."
Why this page exists
When an exchange BD lead, a retail investor, or a community member searches for your token in 2026, a growing share of that research happens in ChatGPT, Perplexity or Google AI Mode, not on your website. Those engines look for pages that directly answer the question, with named proof they can cite. A well-run TGE comms programme puts your project's narrative into the sources those engines read, weeks before your listing date.
The advantages
A week-by-week editorial calendar from eight weeks pre-TGE through four weeks post-listing, so no moment in the window is left to chance.
Tier-1 embargo strategy that times CoinDesk, Cointelegraph and The Block to land simultaneously at listing, the way RARI Chain's 11 placements did in a single 24-hour cycle.
Nano to macro KOL briefing across the right verticals: DeFi, DePIN, RWA or AI, depending on your category. Tiers from $200 to $100K+, matched to your budget and reach targets.
A written holding statement, spokesperson brief and escalation tree in place before listing day, because the window when things go wrong is also the window with the most eyeballs.
Narrative engineered to land with exchange listing teams as well as media editors: the two audiences that determine your TGE reach most directly.
A four-week sustain plan after listing to keep earned coverage flowing, hold community sentiment and convert the launch news cycle into compounding AI-search citations.
How it runs
Category word, three-sentence thesis and the one angle that makes your TGE a news story rather than another listing announcement.
Embargo shortlist, journalist outreach calendar, and KOL tier selection matched to your vertical, budget and target communities.
Embargo management, simultaneous tier-1 outreach, KOL waves and community seeding timed to your listing date, with a crisis brief on standby.
Four-week follow-on coverage: feature pitches, founder op-eds and AI-citation tracking to hold the momentum your listing day created.
The proof
Worked examples, told honestly: RARI Chain ran a 9-day CoinDesk embargo into 11 simultaneous tier-1 placements on listing day, proving a single well-timed TGE comms window beats months of drip coverage. MANTRA Chain turned a $11M raise into a CoinDesk exclusive by leading with a Middle East RWA angle that editors had not seen before. Gaia AI was placed as "the Stripe for AI agents" across Forbes, Decrypt and Benzinga. Fluence made DePIN a tier-1 beat. None of it came from a press release wire.
Keep reading
The week-by-week editorial calendar for a token generation event, from narrative lock-in to post-listing sustain.
Read →A plain-English breakdown of what a token launch comms plan covers and why founders need one before they talk to any journalist or KOL.
Read →The full service scope: narrative, embargo strategy, KOL waves, crisis prep and post-TGE sustain, with pricing and what to expect.
See the service →The broader token launch PR page, covering raise comms, listing prep and the fractional vs agency decision for token founders.
Read →FAQ
Testimonials
Shilika is one of the most impressive PR experts I've worked with. She deeply understands her clients, knows how to craft narratives that genuinely land, and brings a rare mix of strategic thinking and relentless execution. She's built strong relationships with top journalists and publications around the world, which gives her a real edge when it comes to getting stories placed.
I highly recommend Shilika for anyone needing PR support in Web3. What sets her apart is a deep, genuine understanding of blockchain, not just the buzzwords. Her network is outstanding: outlets that once felt out of reach became regular coverage, both in crypto and mainstream tech media. If you're in Web3 and want PR that actually delivers, Shilika is the one to call.
Work with Shilika
Two ways in. Send the intent form and I reply within 24 hours with a quick read on your press footprint, or book a 30-minute call and we plot your eight-week window live.