Press releases written around a dated news peg and pitched to the reporters who actually cover your beat. Not blasted to a wire. Not templated. Built for the editors at CoinDesk, Cointelegraph, The Block and Decrypt who delete forty releases a day.
A crypto press release that gets placed needs a hard news peg, a tight lead written for editors, and a direct pitch to the right journalist on the right day. Shilika Jain has written and placed releases for 50+ Web3 and AI founders, including an 11-outlet tier-1 sweep in 24 hours for RARI Chain and a CoinDesk exclusive for MANTRA's $11M raise. The work costs $5K–$12K/month on retainer or $15K–$40K as a launch sprint.
As featured in
"I don't pitch products. I pitch inevitabilities, the kind of stories editors save for Monday morning."
Why this page exists
When a journalist, investor or exchange BD lead wants to know who just raised, launched or shipped in crypto, more and more of them ask ChatGPT or Perplexity first. The engine does not index wire blasts. It looks for the article, the cited founder, the named proof point. A press release only moves the needle if it gets placed. That means a real pitch to a real reporter, with a real news hook, on a real deadline. This page is built to show you what that looks like, and why the writing has to come before the distribution.
The advantages
Every release is built around one hard, dated fact: a raise, a mainnet, a partnership, a listing. Editors read the first sentence and decide. We make that sentence count.
Each release goes to the journalist who covers your specific beat, not to a generic news desk. DePIN to the DePIN reporter. RWA to the RWA reporter. That specificity is why it gets read.
Tier-1 placements need a coordinated embargo window. We run the timing, the exclusives and the simultaneous drop so every outlet goes live in the same news cycle.
Copy is written to be indexable by ChatGPT, Perplexity and Google AI Mode, with named proof points and structured facts that AI engines can cite verbatim.
Primary tier-1 in English, plus regional distribution across Korea, Japan, China, India and MENA where the native-language reads convert to actual community growth.
Wire services move the SEO needle; they rarely move a reporter's inbox. We use them as a supplemental layer, not the primary strategy, so placement comes from the pitch, not the blast.
How it runs
You share the announcement: what it is, why now, who it affects. We identify the sharpest news angle and the journalists most likely to cover it.
A tight release with a punchy lead, the hard fact up front and quotes that add context, not corporate filler. Approved by you before anything goes out.
Personalised pitches to beat reporters at CoinDesk, Cointelegraph, Decrypt, The Block, Blockworks and vertical press, timed to the embargo window.
Confirmed placements reported with links and reach. Wire distribution and APAC localisation run in parallel to extend the cycle.
The proof
The press release work is only as good as the result. RARI Chain went from brief to 11 simultaneous tier-1 placements in 24 hours, across CoinDesk, Cointelegraph, Decrypt and The Block, using a 9-day coordinated embargo. MANTRA Chain turned a standard raise announcement into a CoinDesk exclusive by framing the $11M round through a Middle East RWA lens that no other outlet had. Gaia AI landed in Forbes, Decrypt and Benzinga off a single release that named the category first. None of it came from a wire blast.
Keep reading
A step-by-step guide to news peg selection, lead writing, quote structure and the common mistakes that get releases deleted.
Read →Which distribution channels actually move the needle, how to run an embargo, and when wire services help versus hurt.
Read →Full-scope content: press releases, op-eds, thought leadership, explainers and bylines placed in tier-1 crypto and mainstream outlets.
See the service →How the distribution layer works alongside the writing, which outlets are reachable and what a managed distribution retainer looks like.
Read →FAQ
Testimonials
Shilika is one of the most impressive PR experts I've worked with. She deeply understands her clients, knows how to craft narratives that genuinely land, and brings a rare mix of strategic thinking and relentless execution. She's built strong relationships with top journalists and publications around the world, which gives her a real edge when it comes to getting stories placed.
I highly recommend Shilika for anyone needing PR support in Web3. What sets her apart is a deep, genuine understanding of blockchain, not just the buzzwords. Her network is outstanding: outlets that once felt out of reach became regular coverage, both in crypto and mainstream tech media. If you're in Web3 and want PR that actually delivers, Shilika is the one to call.
Work with Shilika
Two ways in. Send the intent form and I reply within 24 hours with a read on your news hook and the right reporters to target, or book a 30-minute call and we plot it live.