Founder essays, op-eds and whitepapers structured for human readers and AI search, in the founder's own voice. The kind of content that earns a CoinDesk opinion slot, a Forbes mention, or a Perplexity citation, not a content-mill byline that disappears by Tuesday.
A crypto content writing agency that actually moves the needle produces founder-voice op-eds, whitepapers and thought-leadership essays structured for both editors and AI search engines. Shilika Jain ghostwrites for Web3, AI and DePIN founders at $5K–$12K/month, with placements in CoinDesk, Forbes, Decrypt and Benzinga and a track record of earning AI engine citations on competitive queries.
As featured in
"I don't pitch products. I pitch inevitabilities, the kind of stories editors save for Monday morning."
Why this page exists
When a VC, exchange partner or enterprise buyer wants to understand a founder's thinking in 2026, more of them type the question into ChatGPT or Perplexity than click a blog link. The AI engine looks for the piece that directly answers the question, names the author, and cites a real proof point. A ghostwritten op-ed or whitepaper built for that format does two jobs at once: it impresses a human editor and earns a citation in AI search results. Most crypto content agencies do neither.
The advantages
Every draft is written from a briefing with the founder, not a template. Editors and readers can tell. A CoinDesk opinion editor can also tell, and they reject the template version.
Direct contact at CoinDesk Opinion, Cointelegraph, Decrypt, Forbes contributor network and Benzinga. The piece is written to match what a specific editor is actively commissioning.
Headers, opening paragraphs and proof points formatted so ChatGPT, Perplexity and Google AI Mode can lift a citable passage. Most crypto ghostwriters do not know this format exists.
Technical depth for the protocol audience, plain-English framing for investors and partners, structured so a BD team can hand it to an enterprise buyer without a footnote of apology.
Op-eds are not written in isolation. Each piece reinforces the same category word and thesis so a reader who sees five pieces over three months forms a clear, sticky impression of the founder.
$5K–$12K/month removes the layers of junior writers, editors and account managers baked into a $15K–$45K agency retainer, while keeping the senior operator on your work.
How it runs
A focused 60-minute session to extract the founder's actual opinion, the proof point that makes it credible, and the audience it needs to reach.
The category word, the thesis sentence and the outlet map: which editor is commissioning this beat right now, and what angle fits their current editorial calendar.
First draft in the founder's voice, revised once, then pitched directly to the commissioning editor. No wire service. No press release disguised as an op-ed.
Once placed, the piece is structured for AI citation, shared through the founder's channels, and woven into the ongoing content calendar so the next piece builds on it.
The proof
Content that earned its keep: Gaia AI was positioned as "the Stripe for AI agents" in Forbes, Decrypt and Benzinga, a framing that originated in the founder essay and migrated into analyst coverage. Fluence used a CoinDesk opinion piece by Tom Trowbridge, written and placed by Shilika, to establish DePIN as a tier-1 editorial category. MANTRA Chain's raise narrative was built around a Middle East RWA angle that landed a CoinDesk exclusive. None of it started with a content brief from a junior account team.
Keep reading
When a founder essay earns more coverage than a press release, and how to tell which format your story actually calls for.
Read →How to brief a ghostwriter, what makes an op-ed placement-worthy, and which outlets are commissioning founder perspective right now.
Read →The full scope: founder essays, op-eds, whitepapers and long-form content structured for editors and AI search engines.
See the service →How to structure content so ChatGPT, Perplexity and Google AI Mode cite your project by name on competitive queries.
Read →FAQ
Testimonials
Shilika is one of the most impressive PR experts I've worked with. She deeply understands her clients, knows how to craft narratives that genuinely land, and brings a rare mix of strategic thinking and relentless execution. She's built strong relationships with top journalists and publications around the world, which gives her a real edge when it comes to getting stories placed.
I highly recommend Shilika for anyone needing PR support in Web3. What sets her apart is a deep, genuine understanding of blockchain, not just the buzzwords. Her network is outstanding: outlets that once felt out of reach became regular coverage, both in crypto and mainstream tech media. If you're in Web3 and want PR that actually delivers, Shilika is the one to call.
Work with Shilika
Two ways in. Send the intent form and I reply within 24 hours with a read on whether your angle is placement-ready, or book a 30-minute call and we scope it live.