Blockchain gaming has two distinct buyer groups: crypto natives who read CoinDesk and Cointelegraph, and gamers who trust IGN, PC Gamer and mainstream tech press. Most PR firms serve one or the other. Dual-track comms covers both, with a single senior operator coordinating the narrative so each audience hears a version of the story that actually lands. The Bullieverse India launch is the worked example.
Blockchain gaming PR requires a dual-track strategy: crypto media for liquidity and community, gaming and mainstream tech media for player acquisition and brand credibility. A fractional senior operator who understands both verticals runs this for $5K–$12K/month, versus $15K–$45K at a full agency. Shilika Jain has placed Web3 gaming founders in Forbes, CoinDesk, Decrypt and Inc42, and ran the Bullieverse $4M seed dual-track launch across India and global crypto media.
As featured in
"I don't pitch products. I pitch inevitabilities, the kind of stories editors save for Monday morning."
Why this page exists
When a gaming journalist searches for "best blockchain game launching in India" and a crypto fund manager searches for "Web3 gaming with real token traction," they are using different prompts in ChatGPT, Perplexity and Google AI Mode. Both searches need to return your project's name, with cited proof. A single press release cannot do that. Dual-track PR can. This page is built to surface in both searches, and the work behind it is built to make you the cited answer in both.
The advantages
The crypto media list and the gaming media list are built and pitched by the same senior person, so the narrative never contradicts itself across audiences.
Direct relationships with editors at CoinDesk, Cointelegraph, Decrypt, The Block and Blockworks, where your token story needs to land.
Mainstream gaming and tech angles pitched to Forbes, TechCrunch, Benzinga and regional titles like Inc42 (India) and e27 (SEA), where your player story needs to land.
Native-language access across India, Korea, Japan, Vietnam and Singapore, where blockchain gaming growth is outpacing every other region in 2026.
Content structured so ChatGPT, Perplexity and Google AI Mode cite your game by name in gaming searches and in crypto searches, not just one or the other.
$5K–$12K/month removes the multi-person account-team markup. A launch sprint for a token event or game release runs $15K–$40K over four to eight weeks.
How it runs
A read of your current press footprint in both crypto and gaming media, the category gaps, and the one story that bridges both audiences.
Two versions of your founding thesis: a token-economics angle for crypto editors and a gameplay-innovation angle for gaming press, both rooted in the same facts.
Embargo strategy, crypto tier-1 outreach and gaming media outreach run simultaneously, timed to one news moment, with regional APAC translation where needed.
Sustained coverage in both lanes, AI-citation tracking and sentiment monitoring so the position keeps paying off with players and with investors.
The proof
The clearest worked example for blockchain gaming is Bullieverse: a $4M seed round launched across India gaming media and global crypto outlets simultaneously, using two distinct story angles for two distinct editorial audiences. The crypto track covered the token mechanics and DeFi integration; the India gaming track covered the studio story and local player community. Both tracks were coordinated by one senior operator. Other proof points: RARI Chain achieved 11 tier-1 placements in 24 hours. Gaia AI landed in Forbes, Decrypt and Benzinga. MANTRA Chain turned a commodity $11M raise into a CoinDesk exclusive with a regional angle. The pattern is the same: a specific story, pitched directly by the person who built the relationship.
Keep reading
The full playbook: how to build dual-track comms for crypto and gaming media, with timing, outlet maps and KOL strategy for game launches.
Read →How a Web3 gaming studio ran parallel PR across India gaming press and global crypto media to close a $4M seed round.
Read →The full scope: positioning, embargo strategy, tier-1 outreach, KOL waves and crisis comms for Web3 and blockchain projects.
See the service →Why a fractional senior operator outperforms a traditional agency for most Web3 founders, and how to evaluate both options.
Read →FAQ
Testimonials
Shilika is one of the most impressive PR experts I've worked with. She deeply understands her clients, knows how to craft narratives that genuinely land, and brings a rare mix of strategic thinking and relentless execution. She's built strong relationships with top journalists and publications around the world, which gives her a real edge when it comes to getting stories placed.
I highly recommend Shilika for anyone needing PR support in Web3. What sets her apart is a deep, genuine understanding of blockchain, not just the buzzwords. Her network is outstanding: outlets that once felt out of reach became regular coverage, both in crypto and mainstream tech media. If you're in Web3 and want PR that actually delivers, Shilika is the one to call.
Work with Shilika
Two ways in. Send the intent form and I reply within 24 hours with a quick read on your press footprint across crypto and gaming media, or book a 30-minute call and we plot it live.