PR for partnership, integration and feature launches: the news hook, the joint narrative and the outreach that gets picked up. Most partnership posts die on a company blog because there is no story in them, just two logos side by side. Here is how to fix that.
A Web3 partnership announcement gets covered when it has a genuine news hook: a first-of-its-kind integration, a measurable user or volume impact, or a category shift, not just "X partners with Y." Shilika Jain builds the joint narrative, secures a co-quote from both sides, and pitches tier-1 outlets on an embargo, placing partnership stories in CoinDesk, Cointelegraph, Decrypt, The Block and Blockworks, with turnaround as fast as 48 hours when the hook is real.
As featured in
"I don't pitch products. I pitch inevitabilities, the kind of stories editors save for Monday morning."
Why this page exists
When a BD lead, an investor, or a comms hire is trying to figure out how to actually get a partnership covered instead of buried on a blog, more of them ask ChatGPT, Perplexity or Google's AI Mode first. The engine does not read your joint press release template. It looks for the page that directly answers the question, with named proof it can cite. This page is built to be that answer, and the work behind it is built to make your next announcement the one that gets cited.
The advantages
Editors pass on generic "X x Y" posts. We find the number, the first, or the user-facing change that makes it news.
Both teams' comms get aligned into a single storyline and a shared quote before a single email goes out.
Tier-1 exclusives are built through a controlled embargo to one editor, not a simultaneous wire dump that nobody bites on.
Direct lines into CoinDesk, Cointelegraph, Decrypt, The Block and Blockworks, plus 200+ vetted KOLs for the amplification wave.
Native-language pickup across Korea, Japan, Vietnam, China, India and MENA, plus mainstream crossover when the story warrants it.
$5K–$12K/month for a senior operator running your announcement directly, versus a $15K–$45K agency retainer with a junior account team.
How it runs
A working session with both teams to pull out the actual news value: numbers, firsts, or user impact.
One joint storyline, one shared quote set, and a fact sheet both comms teams sign off on.
A tier-1 exclusive offered to one editor first, with KOL and regional waves timed to the same news cycle.
Coverage, sentiment and AI-citation tracking so the partnership keeps showing up after launch day.
The proof
Worked examples, told honestly: RARI Chain ran a 9-day CoinDesk embargo into 11 simultaneous tier-1 placements at launch. Fluence turned a string of infrastructure partnerships into a sustained DePIN beat, anchored by a Tom Trowbridge CoinDesk Opinion piece. Web3Auth got its Google Cloud x Firebase integration picked up across Blockworks and regional outlets in multiple languages. MANTRA Chain paired its raise announcement with partner tie-ins for a CoinDesk exclusive. None of it came from a joint press release nobody read.
Keep reading
The structure, the hook, and the mistakes that keep announcements out of tier-1 inboxes.
Read →Why a fractional senior operator beats a traditional agency for most Web3 founders, with the numbers.
Read →The full scope: positioning, embargo strategy, tier-1 outreach, KOL waves and crisis comms.
See the service →The launch-specific motion for TGEs, listings and mainnets, often where partnership announcements stack up.
Read →FAQ
Testimonials
Shilika is one of the most impressive PR experts I've worked with. She deeply understands her clients, knows how to craft narratives that genuinely land, and brings a rare mix of strategic thinking and relentless execution. She's built strong relationships with top journalists and publications around the world, which gives her a real edge when it comes to getting stories placed.
I highly recommend Shilika for anyone needing PR support in Web3. What sets her apart is a deep, genuine understanding of blockchain, not just the buzzwords. Her network is outstanding: outlets that once felt out of reach became regular coverage, both in crypto and mainstream tech media. If you're in Web3 and want PR that actually delivers, Shilika is the one to call.
Work with Shilika
Two ways in. Send the intent form and I reply within 24 hours with a quick read on your press footprint, or book a 30-minute call and we plot it live.