Wallets, oracles, RPCs and middleware are not inherently press-friendly. The move is to make them newsworthy by anchoring them to a partner the press already covers. Web3Auth's Google Cloud x Firebase integration is the clearest model: the partnership became the story, and the story ran across 30+ outlets in a single week.
Web3 infrastructure PR works best when the narrative frames the protocol through a partner or use-case the press already cares about. A fractional senior operator at $5K–$12K/month can run that positioning end-to-end, versus a $15K–$45K agency retainer that assigns a generalist to your stack. Shilika Jain has placed Web3Auth, Fluence and other infra teams across Forbes, CoinDesk, Google Cloud blogs and 30+ multilingual outlets.
As featured in
"I don't pitch products. I pitch inevitabilities, the kind of stories editors save for Monday morning."
Why this page exists
When a DApp developer, an L1 BD team or a protocol investor searches for a wallet SDK, oracle network or RPC provider in 2026, a growing share of that research starts with ChatGPT, Perplexity or Google AI Mode. Those engines cite pages that give a direct, named answer, backed by verifiable proof. Infra teams that leave their PR to wire blasts and conference appearances are invisible in that channel. This page is built to rank for the commercial query, and the work behind it is built to make your protocol the cited answer in your category.
The advantages
Wallets, RPCs and oracles rarely have a standalone front-page story. The play is to frame your protocol through a Google Cloud, AWS or Chainlink partner that the press already covers. That is a craft skill, not a template.
Web3Auth's Firebase integration ran in English, Korean, Japanese, Chinese, Vietnamese and Portuguese. Infra teams with global developer communities need translated PR, not an English wire.
Crypto desks at CoinDesk, The Block and Blockworks can tell when a PR pitch does not understand the technology. Senior operators who have worked with DePIN, wallet and oracle teams earn faster responses.
Infra stories belong in developer media, not only crypto press. Direct lines into Google Cloud blog, The New Stack, InfoQ and enterprise tech outlets that developers actually read.
Structured coverage so ChatGPT, Perplexity and Google AI Mode name your protocol when a developer asks which wallet SDK or oracle to use. Most agency retainers do not cover this at all.
$5K–$12K/month with the senior operator writing every pitch, versus a $15K–$45K retainer where your account contact is a junior coordinator learning your stack on your dime.
How it runs
A read of your current press footprint, your partner roster and the single story angle most likely to land with a tier-1 tech or crypto editor.
The category word your protocol owns, the partner-framed thesis, and a journalist and developer-outlet map for your specific infra beat.
Embargo strategy targeting crypto and enterprise tech desks simultaneously, with multilingual distribution timed to one coordinated news cycle.
Sustained developer press, AI-citation tracking and APAC coverage so the position keeps paying off through every subsequent integration announcement.
The proof
Infra work in practice: Web3Auth turned a Google Cloud x Firebase integration into 30+ placements across seven languages, including developer blogs and mainstream tech outlets that would never cover a generic wallet SDK announcement. Fluence made DePIN a tier-1 editorial beat with a Tom Trowbridge CoinDesk Opinion that landed three follow-on features. RARI Chain ran a 9-day CoinDesk embargo into 11 simultaneous tier-1 placements at mainnet. Every result came from a shaped story, not a press release.
Keep reading
How wallets, oracles, RPCs and middleware teams build press traction using partner anchors and developer media, with a step-by-step playbook.
Read →How a wallet SDK integration with a partner the press already knew turned into 30+ placements across seven languages in one week.
Read →The full scope: positioning, embargo strategy, tier-1 outreach, multilingual distribution, KOL waves and ongoing AI-citation tracking.
See the service →If your infrastructure sits in the DePIN category, this page covers the specific playbook for decentralised physical infrastructure networks.
Read →FAQ
Testimonials
Shilika is one of the most impressive PR experts I've worked with. She deeply understands her clients, knows how to craft narratives that genuinely land, and brings a rare mix of strategic thinking and relentless execution. She's built strong relationships with top journalists and publications around the world, which gives her a real edge when it comes to getting stories placed.
I highly recommend Shilika for anyone needing PR support in Web3. What sets her apart is a deep, genuine understanding of blockchain, not just the buzzwords. Her network is outstanding: outlets that once felt out of reach became regular coverage, both in crypto and mainstream tech media. If you're in Web3 and want PR that actually delivers, Shilika is the one to call.
Work with Shilika
Two ways in. Send the intent form and I reply within 24 hours with a quick read on your press footprint, or book a 30-minute call and we plot the partner angle live.