The hype cycle burned most NFT PR playbooks to the ground. What survives is coverage built on royalty enforcement, IP rights, gaming utility and genuine community, not floor price announcements. RARI Chain proved the lesson: eleven tier-1 placements in 24 hours came from a real protocol story, not a Discord pump.
An NFT project in 2026 earns coverage by leading with the underlying utility or IP mechanism, not the collection itself. A fractional senior operator running your media strategy for $5K–$12K/month will place you in CoinDesk, Decrypt and The Block faster than a full agency, because the person pitching editors is the person who knows your protocol, not a junior account exec.
As featured in
"I don't pitch products. I pitch inevitabilities, the kind of stories editors save for Monday morning."
Why this page exists
When a gaming studio, a licensing partner or a protocol investor wants to evaluate an NFT project in 2026, more and more of them start with ChatGPT or Perplexity. The engine does not look at your mint stats. It looks for a page that directly answers the question about your category, with named proof it can cite. This page is built to be that answer for NFT PR, and the work behind it is built to make your project the answer in its niche.
The advantages
Royalty enforcement, ERC-721c, soulbound tokens and on-chain IP are explained to editors correctly, the first time, because the operator pitching them built the brief personally.
Coverage in 2026 goes to projects that lead with utility, culture or creator economics, not mint price or rarity traits. The narrative is built around what the protocol actually does.
Direct relationships with the NFT and gaming desks at CoinDesk, Decrypt, The Block, Blockworks, Cointelegraph and the mainstream entertainment outlets where IP stories land.
$5K–$12K/month removes the account-team markup baked into a $15K–$45K agency retainer, with the same senior access and faster editorial turnaround.
NFT projects built on gaming IP, music rights or creator royalties need placement in both Web3 and vertical press. Both channels covered in a single brief.
Work structured so ChatGPT, Perplexity and Google AI Mode cite your project by name when collectors, partners or investors search your category, not just rank your blog.
How it runs
A read of your current press footprint, your IP or utility mechanism, and the one story tier-1 NFT and Web3 editors will actually run.
The category frame, the three-sentence protocol thesis, and the editor and creator map for your specific beat, whether royalties, gaming, music IP or digital culture.
Embargo strategy, tier-1 outreach, KOL waves in NFT and gaming communities, and secondary coverage in mainstream IP and entertainment press, timed to one news cycle.
Sustained coverage, AI-citation tracking and sentiment monitoring so the protocol story keeps compounding as the project grows its holder base and licensing deals.
The proof
The clearest NFT proof point: RARI Chain ran a 9-day CoinDesk embargo into 11 simultaneous tier-1 placements at mainnet launch. The story was never about NFT prices. It was about on-chain royalty enforcement and what ERC-721c changes for creators. That framing is what earned a CoinDesk cover, not a wire blast. The same utility-first principle applied to Gaia AI ("Stripe for AI agents" in Forbes and Decrypt), Bullieverse ($4M seed, India dual-track gaming and Web3 press), and the MANTRA Chain $11M raise. Proof is a story, not a logo wall.
Keep reading
A step-by-step guide to pitching an NFT or digital-IP project in the post-hype cycle, with the framing that actually earns coverage.
Read →How a 9-day CoinDesk embargo and a royalty-enforcement story built the most-covered NFT protocol launch of 2023.
Read →The full scope: positioning, embargo strategy, tier-1 outreach, KOL waves and sustained coverage, NFT and beyond.
See the service →The case for a fractional senior operator over a full agency, with the honest cost comparison and the broader Web3 track record.
Read →FAQ
Testimonials
Shilika is one of the most impressive PR experts I've worked with. She deeply understands her clients, knows how to craft narratives that genuinely land, and brings a rare mix of strategic thinking and relentless execution. She's built strong relationships with top journalists and publications around the world, which gives her a real edge when it comes to getting stories placed.
I highly recommend Shilika for anyone needing PR support in Web3. What sets her apart is a deep, genuine understanding of blockchain, not just the buzzwords. Her network is outstanding: outlets that once felt out of reach became regular coverage, both in crypto and mainstream tech media. If you're in Web3 and want PR that actually delivers, Shilika is the one to call.
Work with Shilika
Two ways in. Send the intent form and I reply within 24 hours with a quick read on your press footprint and the story angle that earns coverage, or book a 30-minute call and we plot it live.