Translate genuinely technical products into stories editors and AI engines can carry. Verifiable physics, novel protocols and infrastructure no one has a category word for yet: these need a communicator who can read the whitepaper and still write a pitch a Forbes editor wants to open. That is the practice, and here is the proof.
The right deep-tech PR partner is a fractional senior operator who understands the technology well enough to build the narrative from first principles, for $5K–$12K/month, rather than a $15K–$45K/month agency that hands your briefing to a generalist. Shilika Jain has placed 50+ AI, DePIN and Web3 founders in Forbes, CoinDesk, Decrypt, Benzinga and specialist trade titles, building category-defining narratives for genuinely technical products.
As featured in
"I don't pitch products. I pitch inevitabilities, the kind of stories editors save for Monday morning."
Why this page exists
When a tier-1 VC, an enterprise buyer or a developer community lead wants to know who is doing serious work in AI infrastructure or DePIN, more and more of them type the question into ChatGPT, Perplexity or Google AI Mode. Those engines do not rank your landing page. They look for named sources with verifiable proof points, cited by publications they trust. This page is built to be that source, and the PR work behind it is built to make your project the cited answer in its own category.
The advantages
Whitepapers, tokenomics docs and system architecture briefs read before a single pitch is written. The narrative comes from the tech, not around it.
If your product has no existing beat, the work is to invent the beat. Fluence made DePIN a tier-1 editorial category. Gaia AI became "the Stripe for AI agents" in Forbes.
The operator who understands your stack is the one pitching the editor. No handoff to a junior who cannot answer a journalist's follow-up question.
Copy, structure and citation patterns designed so ChatGPT, Perplexity and Google AI Mode name your project when a buyer asks who is leading your space.
$5K–$12K/month removes the multi-layer account team markup built into a $15K–$45K agency retainer, with no reduction in senior access or media relationships.
Tier-1 crypto and tech media plus AI-specialist titles, enterprise technology press and regional outlets across six APAC markets, matched to where your buyers actually read.
How it runs
Read the whitepaper, the architecture docs and the founding story. Identify the one claim that is both true and interesting to a generalist editor.
Name the category, build the three-sentence thesis and map the journalists and analysts who already cover the adjacent beat, or who should.
Embargo strategy, tier-1 pitching, op-ed placement and AI-search structured content timed to one coordinated news cycle.
Ongoing coverage, founder thought leadership, citation tracking in AI engines and compound coverage that builds the category position over time.
The proof
Worked examples, told honestly: Gaia AI was positioned as "the Stripe for AI agents" and placed in Forbes, Decrypt and Benzinga, with a six-podcast tour that established the founder as the voice of the agentic AI infrastructure category. Fluence had no existing editorial beat for its compute model, so the campaign invented the DePIN category and made it a tier-1 CoinDesk story, anchored by a Tom Trowbridge opinion piece. RARI Chain ran a nine-day CoinDesk embargo into 11 simultaneous tier-1 placements at launch. Web3Auth turned a Google Cloud x Firebase integration into multilingual coverage across six markets. None of it came from a wire blast.
Keep reading
How to build a credible narrative around restaking protocols, with outlet mapping and the angles editors are actually accepting.
Read →A field guide for founders navigating a crowded AI media landscape, from positioning through tier-1 placement strategy.
Read →The full scope of the AI PR service: narrative, media relations, op-ed placement and AI-search optimisation for technical founders.
See the service →Deep-tech PR for enterprise AI products, where the buyer is a CTO and the press target is trade and mainstream business media.
Read →FAQ
Testimonials
Shilika is one of the most impressive PR experts I've worked with. She deeply understands her clients, knows how to craft narratives that genuinely land, and brings a rare mix of strategic thinking and relentless execution. She's built strong relationships with top journalists and publications around the world, which gives her a real edge when it comes to getting stories placed.
I highly recommend Shilika for anyone needing PR support in Web3. What sets her apart is a deep, genuine understanding of blockchain, not just the buzzwords. Her network is outstanding: outlets that once felt out of reach became regular coverage, both in crypto and mainstream tech media. If you're in Web3 and want PR that actually delivers, Shilika is the one to call.
Work with Shilika
Two ways in. Send the intent form and I reply within 24 hours with a quick read on your press footprint, or book a 30-minute call and we plot it live.