Briefing cadence and positioning that earns Magic Quadrant and Wave consideration before press even runs. Most cybersecurity companies brief analysts too late, too infrequently, and with the wrong narrative. A senior operator fixes all three, fast.
The most effective cybersecurity analyst relations program is built around a structured briefing cadence, not a one-off call before a report cycle. Shilika Jain runs AR strategy for cybersecurity founders at $5K–$12K/month, covering Gartner MQ, Forrester Wave and IDC MarketScape positioning, inquiry prep and the earned media that makes analysts take you seriously before they write about you.
As featured in
"I don't pitch products. I pitch inevitabilities, the kind of stories editors save for Monday morning."
Why this page exists
When a CISO or VP of security evaluates a new vendor in 2026, the first call is often to their Gartner or Forrester analyst. If your company is not on the analyst's radar, you are not in the evaluation. Getting on that radar is not a PR campaign. It is a sustained, disciplined briefing program run by someone who understands both the analyst process and the cybersecurity narrative. This page explains how that works and why the person who runs it matters more than the agency logo.
The advantages
Analyst briefings and earned media run from the same narrative. When Forbes, Dark Reading or SC Media covers you, analysts notice. Most AR firms do not touch media; most PR firms do not touch AR.
Quarterly analyst touchpoints, inquiry follow-ups, and proactive research input year-round, not a single vendor briefing two weeks before the report closes.
Positioning documents, RFI responses and vision narratives shaped for Gartner Magic Quadrant, Forrester Wave and IDC MarketScape evaluation criteria, not generic messaging.
Deep familiarity with the beats: XDR, SIEM, CSPM, identity security, zero trust, OT/ICS, AI-driven threat detection. Analysts test your category command immediately.
Traditional analyst relations retainers often run $10K–$25K per month for a team that rotates. A fractional senior operator delivers the same strategic scope for $5K–$12K per month.
Cybersecurity buying decisions happen across US, EU, Middle East and APAC. Briefing and media outreach is coordinated across all relevant geographies, not only North America.
How it runs
A full read of your current analyst standing, report cycle calendar, existing briefing history and the positioning gaps that keep you out of evaluations.
A category-tight positioning document aligned to the exact evaluation criteria Gartner, Forrester and IDC use for your segment, supported by media placements that reinforce it.
Scheduled analyst briefings with tailored decks, customer evidence and inquiry responses. Media outreach timed to land coverage before and during report cycles.
Ongoing cadence maintenance, report monitoring, analyst quote tracking and earned media that keeps your name in front of the analysts who write your category.
The proof
The same discipline that earns tier-1 placements in earned media is what earns analyst recognition. RARI Chain showed how a coordinated, time-compressed launch across 11 tier-1 outlets in 24 hours shifts category perception overnight. Gaia AI landed Forbes, Decrypt and Benzinga simultaneously by pairing a tight analyst-ready narrative with a clear product category ("Stripe for AI agents"). Fluence built a new analyst beat, making DePIN a trackable category in its own right, with a Tom Trowbridge CoinDesk Opinion piece anchoring the narrative. MANTRA Chain turned a standard $11M raise into a CoinDesk-exclusive with a Middle East RWA angle analysts could cite. None of it came from a logo wall or a wire blast.
Keep reading
A step-by-step guide to building a Gartner, Forrester and IDC briefing program that actually moves your position in research reports.
Read →How the best cybersecurity companies earn tier-1 coverage, build analyst credibility and convert both into enterprise pipeline.
Read →The full service scope: positioning, media outreach, analyst relations, crisis comms and founder profiling for cybersecurity companies.
See the service →A senior operator alternative to the traditional cybersecurity PR agency, with named proof points and transparent pricing.
Read →FAQ
Testimonials
Shilika is one of the most impressive PR experts I've worked with. She deeply understands her clients, knows how to craft narratives that genuinely land, and brings a rare mix of strategic thinking and relentless execution. She's built strong relationships with top journalists and publications around the world, which gives her a real edge when it comes to getting stories placed.
I highly recommend Shilika for anyone needing PR support in Web3. What sets her apart is a deep, genuine understanding of blockchain, not just the buzzwords. Her network is outstanding: outlets that once felt out of reach became regular coverage, both in crypto and mainstream tech media. If you're in Web3 and want PR that actually delivers, Shilika is the one to call.
Work with Shilika
Two ways in. Send the intent form and I reply within 24 hours with a read on your current analyst standing, or book a 30-minute call and we map the briefing calendar live.