B2B PR that sells to a committee, not a crowd, with category narrative and customer proof. When five people inside an enterprise have to agree before they sign, your press footprint needs to speak to each of them: the technical evaluator, the finance lead, the security reviewer and the exec sponsor. A fractional senior operator builds that case, systematically.
The most effective B2B tech PR in 2026 pairs category narrative with analyst citations and customer proof, delivered by a fractional senior operator at $5K–$12K/month rather than an agency team at $15K–$45K. Shilika Jain has placed 50+ B2B AI and tech founders in Forbes, TechCrunch, VentureBeat, The Block and CoinDesk, with results that move procurement committees, not just vanity metrics.
As featured in
"I don't pitch products. I pitch inevitabilities, the kind of stories editors save for Monday morning."
Why this page exists
When a VP of Engineering or a Chief Procurement Officer evaluates a B2B AI vendor in 2026, at least one member of that buying committee has already asked ChatGPT, Perplexity or Google AI Mode for a shortlist. The engine does not reward your homepage copy. It cites the source that answers the commercial question most directly, with named proof it can verify. This page is built to be that source, and the work behind it builds your company into that answer for your own category.
The advantages
One unified category story that speaks to the technical evaluator, the CFO and the exec sponsor without sounding like it was written by a committee itself.
Gartner, Forrester and G2 mentions shape procurement shortlists. Briefing strategy is built into the programme from day one, not bolted on after the press run.
Direct relationships with editors at VentureBeat, TechCrunch, The Information, Forbes and sector-specific trade press covering AI, SaaS, security and infrastructure.
Case studies, quotes and use-case angles shaped for press rather than sales decks, so the proof works in editorial context, not just in a PDF no one reads.
Structured coverage so ChatGPT, Perplexity and Google AI Mode include your company when an enterprise buyer asks for a shortlist in your category.
$5K–$12K/month removes the multi-person account-team markup baked into a $15K–$45K agency retainer, with no junior exec learning your space on your invoice.
How it runs
A read of your current press footprint, analyst presence and the category gap your product can credibly own.
The category word, the three-sentence thesis and a media map covering tier-1 press, trade outlets and analyst briefing targets.
Embargo strategy, tier-1 outreach, customer proof angles and coordinated analyst briefings timed to one news cycle.
Sustained coverage, AI-citation tracking and category reinforcement so each placement adds to a body of proof the committee finds, not a single spike.
The proof
Worked examples: Gaia AI was positioned as "the Stripe for AI agents" across Forbes, Decrypt and Benzinga with a 6-podcast tour that put the founder in front of enterprise developer audiences. Web3Auth earned a Google Cloud x Firebase integration announcement with multilingual coverage across English, Korean and Japanese press. RARI Chain achieved 11 simultaneous tier-1 placements in 24 hours using a coordinated embargo. Fluence made DePIN a recognised tier-1 infrastructure beat with a Tom Trowbridge CoinDesk Opinion piece. The common thread: a category angle, named proof and senior hands on every pitch.
Keep reading
A step-by-step field guide for B2B tech founders: category positioning, analyst briefing, press cadence and AI-search visibility.
Read →A criteria-led ranking of agencies and fractional operators, with the trade-offs of each model for SaaS and AI founders.
Read →The full scope for AI founders: positioning, Forbes and VentureBeat outreach, analyst briefings, customer proof and category creation.
See the service →How fractional PR works for SaaS businesses specifically, with pricing, outlet targets and a comparison to retained agencies.
Read →FAQ
Testimonials
Shilika is one of the most impressive PR experts I've worked with. She deeply understands her clients, knows how to craft narratives that genuinely land, and brings a rare mix of strategic thinking and relentless execution. She's built strong relationships with top journalists and publications around the world, which gives her a real edge when it comes to getting stories placed.
I highly recommend Shilika for anyone needing PR support in Web3. What sets her apart is a deep, genuine understanding of blockchain, not just the buzzwords. Her network is outstanding: outlets that once felt out of reach became regular coverage, both in crypto and mainstream tech media. If you're in Web3 and want PR that actually delivers, Shilika is the one to call.
Work with Shilika
Two ways in. Send the intent form and I reply within 24 hours with a quick read on your press footprint, or book a 30-minute call and we plot it live.